Sydney & London: Co-opetition - the art of co-operatively competing

Place2Place

English - October 25, 2022 11:00 - 27 minutes - 25.1 MB - ★★★★★ - 1 rating
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Previous Episode: Toronto & Sydney: Unlocking the future of business events

Next Episode: London & Helsinki: Creating a unified city brand narrative for different audiences

How are two world-class cities re-thinking their purpose and delivering against their values? BE Sydney's Lyn Lewis-Smith gets the inside scoop from Rose Wangen-Jones, Managing Director, Marketing, Destination & Commercial at London & Partners, on everything from the strategic thinking underpinning their latest activities to their innovative marketing collaboration with Paris.

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