Finland & Tasmania: Empowering citizens to share their stories

Place2Place

English - January 26, 2022 12:00 - 25 minutes - 23.6 MB - ★★★★★ - 1 rating
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Previous Episode: Chile & Finland: What does success look like for a nation brand?

Next Episode: Tasmania & The Western Cape: The importance of authentic place storytelling

Fresh from winning our Best Communication Strategy for Place Brands, Laura Kamras is back for the latest episode of Place2Place. Listen in as she speaks with Todd Babiak, CEO of Brand Tasmania - and winner of our Place Brand of the Year award in 2021 - on how they developed a strategy that put citizens front and centre and fostered greater pride in their community.

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