Tasmania & The Western Cape: The importance of authentic place storytelling

Place2Place

English - June 01, 2022 11:00 - 26 minutes - 24.3 MB - ★★★★★ - 1 rating
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Previous Episode: Finland & Tasmania: Empowering citizens to share their stories

Next Episode: The Western Cape & Los Angeles: Managing tourism for good

Brand Tasmania's Todd Babiak returns to the Place2Place podcast to discuss all things place branding with Monika Iuel, Chief Marketing Officer for Wesgro [the trade and tourism promotion organisation for the Western Cape]. Listen in as they talk about how you can share an honest story of your place that acknowledges the challenges while embracing current and future opportunities.

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