New Zealand & Auckland: Understanding the relationship between city and nation brands
Place2Place
English - May 12, 2021 11:00 - 25 minutes - 28.9 MB - ★★★★★ - 1 ratingMarketing Business Government place branding place marketing destination marketing economic development city branding nation branding Homepage Download Apple Podcasts Google Podcasts Overcast Castro Pocket Casts RSS feed
Previous Episode: Costa Rica & New Zealand: Building a values-based nation brand strategy
Rebecca Smith sits down with Shelley Watson, Head of Marketing at Auckland Unlimited to talk about the complementary relationship between nation and city brand, stakeholder engagement, creating a brand story that encompasses all your history and culture, and tracking your brand to dial up or dial down your assets.
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