Be Tasmanian
6 episodes - English - Latest episode: almost 3 years ago -Welcome to Be Tasmanian: a podcast about an impossible mission in a small state at the bottom of the world. It’s about uncovering a hidden story that unites people, and using that story to inspire community action. It’s about place-branding, destination marketing and economic development, but it’s really about culture: It’s about who we are, why we live where we live, what all that means, and what we ought to do about it.
Homepage Apple Podcasts Google Podcasts Overcast Castro Pocket Casts RSS feed
Episodes
Episode 6: Can We Get Shirley?
June 20, 2021 13:00 - 25 minutes - 34.9 MBThe ultimate test of any economic development strategy: is your story good enough to convince talented people to pick up their lives and invest everything in you? Welcome to Be Tasmanian, a podcast about an impossible mission in a small state at the bottom of the world. It’s about uncovering a hidden story that unites people, and using that story to inspire community action. It’s about place-branding, destination marketing and economic development, but it’s really about culture: It’s ab...
Episode 5: The Unifying Cultural Expression
June 13, 2021 13:00 - 24 minutes - 33.6 MBYou uncover the story, you build the brand, but now what? How can you use a cultural expression to unify the efforts of half a million people? Welcome to Be Tasmanian, a podcast about an impossible mission in a small state at the bottom of the world. It’s about uncovering a hidden story that unites people, and using that story to inspire community action. It’s about place-branding, destination marketing and economic development, but it’s really about culture: It’s about who we are, why ...
Episode 4: What Do We Talk About When We Talk About Brand?
June 06, 2021 13:00 - 26 minutes - 36.4 MBIt’s a confusing, intimidating, terrible word. For a lot of us it’s a logo. Even when we know it isn’t a logo, we end up fighting over logos. What IS a place brand? Welcome to Be Tasmanian, a podcast about an impossible mission in a small state at the bottom of the world. It’s about uncovering a hidden story that unites people, and using that story to inspire community action. It’s about place-branding, destination marketing and economic development, but it’s really about culture: It’s ...
Episode 3: The Problem Only We Can Solve
May 30, 2021 13:00 - 29 minutes - 41.1 MBTasmania isn’t for everyone, and that has to be okay. Who are our people, and how can we make a strength out of everything we once saw as a weakness? Welcome to Be Tasmanian, a podcast about an impossible mission in a small state at the bottom of the world. It’s about uncovering a hidden story that unites people, and using that story to inspire community action. It’s about place-branding, destination marketing and economic development, but it’s really about culture: It’s about who we ar...
Episode 2: The Power of Narrative
May 23, 2021 23:00 - 21 minutes - 30 MBMost place-branding and economic development work is driven by advertising agencies and consultants. Why does it so rarely work and is there a better way? Welcome to Be Tasmanian, a podcast about an impossible mission in a small state at the bottom of the world. It’s about uncovering a hidden story that unites people, and using that story to inspire community action. It’s about place-branding, destination marketing and economic development, but it’s really about culture: It’s about wh...
Episode 1: Different is Good
May 10, 2021 04:00 - 19 minutes - 27.3 MBThe origin story of “Keep Austin Weird,” our starting place with the question, “Why Tasmania?” and how we began with the premise that culture drives everything. Welcome to Be Tasmanian, a podcast about an impossible mission in a small state at the bottom of the world. It’s about uncovering a hidden story that unites people, and using that story to inspire community action. It’s about place-branding, destination marketing and economic development, but it’s really about culture: It’s abo...