Latest Mobilemarketing Podcast Episodes
048: G2 | Becoming a CMO by 30
REAL MARKETERS - October 07, 2019 16:31 - 31 minutes ★★★★★ - 101 ratingsKey Takeaways: Imposter syndrome is REAL. If you’re pushing yourself outside of your comfort zone in your career then you’re likely going to feel this way at some point. Don’t freak out. Work hard and you’ll succeed. Don’t ignore recruiters. It doesn’t hurt to take a call from a recruiter n...
047: Salesforce | Stop Being an Order Taker
REAL MARKETERS - September 30, 2019 10:00 - 19 minutes ★★★★★ - 101 ratingsKey Takeaways: Everyone has an opinion about marketing no matter their expertise. Learn how to respectfully push back and use data to prove your point. There is so much marketers can learn from each other. We all need to start sharing with each other more. No one is an expert at everything....
046: Salesforce | Every Purchase Decision is a Considered Decision
REAL MARKETERS - September 23, 2019 14:55 - 30 minutes ★★★★★ - 101 ratingsKey Takeaways: Stop trying to copy someone else's career path. Be yourself. Find what you’re passionate about and work hard at it. The media environment has dramatically changed how consumers buy anything and we need to make sure our marketing tactics have evolved to account for this change...
045: The Future of Mobile, Part 2
REAL MARKETERS - September 16, 2019 13:19 - 11 minutes ★★★★★ - 101 ratingsWe’re back with Part 2 of our special two-part "Future of Mobile" series! Think of it as your crystal ball into where mobile is headed from some of the brightest marketing and tech leaders. This week we’re hearing from brands like GE, Choice Hotels, Facebook, Pinterest, DroneDeploy and more on w...
045: The Future of Mobile: Part 2
REAL MARKETERS - September 16, 2019 13:19 - 11 minutes ★★★★★ - 101 ratingsWe’re back with Part 2 of our special two-part "Future of Mobile" series! Think of it as your crystal ball into where mobile is headed from some of the brightest marketing and tech leaders. This week we’re hearing from brands like GE, Choice Hotels, Facebook, Pinterest, DroneDeploy and more on w...
Strong Opinions 009: Stop Waiting to Do Video!
REAL MARKETERS - September 13, 2019 13:17 - 5 minutes ★★★★★ - 101 ratingsDid you guys watch this week's Apple Event? All of the buzz around the iPhone 11's camera got me thinking...why do we as marketers think that we need to spend hundreds of dollars and dozens of hours on creating the perfect setup for our video strategy? It's honestly the thing that keeps us from ...
044: The Future of Mobile, Part 1
REAL MARKETERS - September 09, 2019 13:23 - 14 minutes ★★★★★ - 101 ratingsWe’re back with a special two-part episode of Mobile Matters and this week we’re talking all about the future of mobile and hearing directly from some of our previous guests on the show. Think of it as your crystal ball into where mobile is headed from some of the brightest marketing and tech le...
044: The Future of Mobile: Part 1
REAL MARKETERS - September 09, 2019 13:23 - 14 minutes ★★★★★ - 101 ratingsWe’re back with a special two-part episode of Mobile Matters and this week we’re talking all about the future of mobile and hearing directly from some of our previous guests on the show. Think of it as your crystal ball into where mobile is headed from some of the brightest marketing and tech le...
Strong Opinions 008: Mobile Table Stakes
REAL MARKETERS - September 06, 2019 16:01 - 4 minutes ★★★★★ - 101 ratingsI've been thinking a lot lately about how organizations can get so overwhelmed when it comes to implementing new technologies within their business. What should we be focusing on? Is it too new? How do we get started? Are we too far behind? All of these questions are totally valid...but I'm tire...
043: From the Cutting Room Floor | Interconnectivity Between Devices and Consumers
REAL MARKETERS - September 02, 2019 10:00 - 3 minutes ★★★★★ - 101 ratingsHappy Labor Day! I hope most of you are out enjoying your three-day weekend. Since I'm also taking advantage of the extra day off with my family, this week's episode is another From the Cutting Room Floor special. When I spoke with Campbell Soup Company's Matt Pritchard for his episode which lau...
Strong Opinions 007: Why You're Missing Out If You're Not Using SMS
REAL MARKETERS - August 30, 2019 14:49 - 7 minutes ★★★★★ - 101 ratingsOK, let's be honest: if we're not utilizing text to communicate with our customers, we're missing out big time. Think about it! An average of 98% of text messages are read. NINETY-EIGHT PERCENT! Wouldn't we kill to have that kind of open rates on any given email campaign? On today's episode of S...
042: From the Cutting Room Floor | Advice for the Next Generation of Marketing Leaders
REAL MARKETERS - August 26, 2019 12:46 - 3 minutes ★★★★★ - 101 ratingsThis is a special episode of Mobile Matters because we’re going back to the cutting room floor for this episode and sharing content from one of our previous episodes with the Chief Experience and Marketing Officer at MGM Resorts International, Lilian Tomovich. In this episode of Mobile Matters, ...
Strong Opinions 006: Inspiration Can Come From Anywhere
REAL MARKETERS - August 23, 2019 20:04 - 3 minutes ★★★★★ - 101 ratingsWhat if I told you that I just drew inspiration from some B2B website copy from an Ariana Grande song? Seriously! This week on Strong Opinions, I'm talking about how as marketers, we need to be aware that no matter what industry or business we're in, we can draw inspiration from the world around...
041: From the Cutting Room Floor | Focus on the Basics
REAL MARKETERS - August 19, 2019 12:52 - 3 minutes ★★★★★ - 101 ratingsThis is a special episode of Mobile Matters because we’re going back to the cutting room floor for this episode and sharing content from one of our previous episodes with Vice President, Fellow at eBay, Senthil Padmanabhan. In this episode of Mobile Matters, we’re talking with Senthil about his ...
Strong Opinions 005: QR Codes Are NOT Dead
REAL MARKETERS - August 16, 2019 14:43 - 6 minutes ★★★★★ - 101 ratingsRemember a few years ago when you thought QR Codes were dead and there was never a reason to use them? Well they're back from the dead and deserving of a second chance.
040: From the Cutting Room Floor | Finding Work Life Balance
REAL MARKETERS - August 12, 2019 00:47 - 7 minutes ★★★★★ - 101 ratingsThis is a special episode of Mobile Matters because we’re going back to the cutting room floor for this episode and sharing content from one of our previous episodes with Chief Evangelist and Co-founder at Terminus, Sangram Vajre. In this episode of Mobile Matters, we’re talking with Sangram ab...
Strong Opinions 004: The Power of the Break-up Email
REAL MARKETERS - August 09, 2019 14:38 - 7 minutes ★★★★★ - 101 ratingsAll of us have unengaged subscribers on our email lists that we're continually to send emails. It's time for that to stop and for all of us to start removing unengaged subscribers from our email lists, but not without giving a break-up email a try first.
039: Terminus | Insights from a B2B Marketing Leader
REAL MARKETERS - August 05, 2019 01:28 - 31 minutes ★★★★★ - 101 ratingsKey Takeaways: Account-based marketing (ABM) is really how B2B marketing should be done. We need to stop trying to market to 10,000 people and focus on marketing to the top accounts that we really want to land for our business. It’s a privilege to earn a customer’s mobile number. Use it wise...
Strong Opinions 003: Burger King's Marketing Sets the Bar
REAL MARKETERS - August 02, 2019 12:57 - 10 minutes ★★★★★ - 101 ratingsBurger King's marketing team is absolutely on fire. What they've done with their Whopper Detour, Burn that Ad, and Impossible Whopper campaigns combined with their inventive Super Bowl commercial has been some of the best marketing I've seen in years. And it doesn't look like they have any plans...
038: Amazon Alexa | Building a Voice Strategy for Your Brand: Part Two
REAL MARKETERS - July 29, 2019 10:00 - 23 minutes ★★★★★ - 101 ratingsKey Takeaways: The benefits of voice aren’t only for consumers. You can benefit a ton from having a voice strategy because you’ll be able to get real-time insights on what questions your consumers are asking and not asking about your brand. Enterprise organizations are using voice to provid...
Strong Opinions 002: Native Mobile Apps Are Dead
REAL MARKETERS - July 26, 2019 10:00 - 7 minutes ★★★★★ - 101 ratingsNative Mobile Apps are dead. You might be laughing me out of the room right now, but I’m serious! There have been some undeniable consumer behavior shifts away from native apps in the past few years, and if you’re a brand that has an app in the app store, you’ve probably noticed that in your aby...
037: Amazon Alexa | Building a Voice Strategy for Your Brand: Part One
REAL MARKETERS - July 22, 2019 10:00 - 30 minutes ★★★★★ - 101 ratingsKey Takeaways: Voice has the potential to really transform how brands engage with consumers. It has the discoverability of the app store and the manageability of the web. Plus, it doesn’t require you to constantly buy a new device or upgrade software for it to always work. Each of the major...
Strong Opinions 001: Stop Posting Pictures of Your Tech Stack
REAL MARKETERS - July 19, 2019 10:00 - 17 minutes ★★★★★ - 101 ratingsHow many times have you seen a fellow marketer post an image of their entire tech stack on LinkedIn or share it in a conference presentation? But, how helpful is that really? Does sharing a bunch of logos of martech that you use actually help other marketers? My opinion: Absolutely Not. That’s w...
Introducing Strong Opinions
REAL MARKETERS - July 15, 2019 10:15 - 2 minutes ★★★★★ - 101 ratingsWe’re getting ready to launch our second show! Check out a quick sneak peak of what you can expect with Strong Opinions before the first episode launches in a few days.
036: eBay | Why You Should Say No to 99 Things and Yes to One
REAL MARKETERS - July 15, 2019 10:00 - 25 minutes ★★★★★ - 101 ratingsKey Takeaways: Life is too short to not love what you do. Find a career that you’re passionate about and work won’t actually feel like work. Getting paid to do what you love is an incredible feeling. Make sure you’re asking what difference this will make to customers before you embark on a n...
035: From the Cutting Room Floor | Digital Acceleration
REAL MARKETERS - July 08, 2019 10:00 - 5 minutes ★★★★★ - 101 ratingsThis is a special episode of Mobile Matters because we’re going back to the cutting room floor for this episode and sharing content from one of our previous episodes with the Chief Experience and Marketing Officer at MGM Resorts International, Lillian Tomovich. In this episode of Mobile Matters,...
034: From the Cutting Room Floor | Increasing Diversity in Tech and Expert Advice for Developers
REAL MARKETERS - July 01, 2019 10:00 - 16 minutes ★★★★★ - 101 ratingsThis is a special episode of Mobile Matters because we’re going back to the cutting room floor for this episode and sharing content that we couldn’t fit into the original episodes. In this episode of Mobile Matters, we’re talking to Ada Rose Cannon and Dan Applequist at Samsung about how we need...
033: Samsung | How to Make the Web Accessible to Everyone
REAL MARKETERS - June 24, 2019 10:00 - 29 minutes ★★★★★ - 101 ratingsKey Takeaways: While the app store definitely served a purpose when it was first launched 10 years ago, the app ecosystem now holds brands hostage. It’s time for all of us to take back our publishing power and truly own our app experiences and progressive web apps (PWAs) are one way to make tha...
032: Samsung | Don’t Underestimate the Power of the Web
REAL MARKETERS - June 17, 2019 10:00 - 32 minutes ★★★★★ - 101 ratingsKey Takeaways: The web has advanced tremendously over the past few years and it’s imperative that all of us better understand what’s possible on the web today. We have to be in the mindset of creating delightful digital experiences that our users actually want to engage with and don’t dread u...
031: MGM Resorts | Get to the Fun Faster
REAL MARKETERS - June 10, 2019 10:00 - 31 minutes ★★★★★ - 101 ratingsKey Takeaways: Consider partnering with your HR colleagues on any brand initiative to make sure your brand is incorporated into your company culture. This will drive incredible results and ensure your brand permeates throughout the organization. Make sure you don’t forget about incorporating ...
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