Latest Mobilemarketing Podcast Episodes
International Marketing Requires More Than Just Translating Content
REAL MARKETERS - January 18, 2021 11:00 - 33 minutes ★★★★★ - 101 ratingsMarketing and wine. Talk about two of my favorite subjects...in the same podcast episode. But we’re not just talking about any type of marketing, we’re talking about international marketing and why it’s foolish for marketers to assume what works in one country will work in another. In this episod...
Driving Innovation and Establishing an Internal Influencer Program
REAL MARKETERS - January 11, 2021 11:00 - 33 minutes ★★★★★ - 101 ratingsSpoiler alert: influencers are not only found on TikTok or Instagram. Some of the best influencers for your brand are actually employees. In this episode, we chat with Laura Rose, Global Marketing Director at STANLEY Security. She has more than 10 years of marketing experience and previously work...
Creating a Culture for Content Creation
REAL MARKETERS - January 04, 2021 11:00 - 17 minutes ★★★★★ - 101 ratingsIn this episode, we chat with Christoph Trappe, Content Strategist at Voxpopme and Chief Content and Marketing Officer at The Authentic Storytelling Project. He has more than 20 years of experience in content marketing and journalism. He’s previously worked at Stamats, MedTouch, United Way of Eas...
Goodbye 2020
REAL MARKETERS - December 21, 2020 11:00 - 8 minutes ★★★★★ - 101 ratingsLet’s not sugarcoat it...2020 was a rough one. For many reasons. For marketers in particular, we had to throw all of our 2020 plans into the trash. So yes, 2020 probably won’t win the “Best Year Ever” award, but it did teach us a lot about ourselves. For 2020’s final episode, Stephanie Cox is rec...
Behind the Scenes: What It Really Takes to Produce a Podcast
REAL MARKETERS - December 14, 2020 11:00 - 33 minutes ★★★★★ - 101 ratingsSo, Stephanie went kind of viral last week on social media thanks to #MarketingTwitter. We had an overwhelming number of responses from marketers who wanted to be on the show and learn more about what it takes to produce a podcast. In this episode, we chat with Michelle Lawrence, Content Marketin...
Secrets to Incredible Paid Media Performance
REAL MARKETERS - December 07, 2020 11:00 - 34 minutes ★★★★★ - 101 ratingsPaid media...oh how marketers love and hate you all at the same time. When your paid media strategy is working, it feels like you’re on top of the world as you watch sales or leads come in. And when it’s not working...it feels like you’re basically throwing money away. In this episode, we chat wi...
Recovering Perfectionist
REAL MARKETERS - November 30, 2020 11:00 - 33 minutes ★★★★★ - 101 ratingsPerfection. Control. My fellow Type A personalities know what I’m talking about on this subject. So many of us are engrained to not make mistakes from such a young age and it often continues with us into adulthood. While striving for perfection may seem like a good idea initially, it actually ten...
Listener Episode: It’s OK to Fail
REAL MARKETERS - November 23, 2020 11:00 - 6 minutes ★★★★★ - 101 ratingsFailure. No one seems to like to talk about it, but it happens to all of us. No matter how many years of experience you might have, you’re destined to fail at something in your career. And I’m here to tell you that it’s OK. From finding a typo in a piece of content countless people reviewed to sp...
Not Everyone Has to Like You
REAL MARKETERS - November 16, 2020 11:00 - 28 minutes ★★★★★ - 101 ratingsIt’s true. You don’t need everyone to like you. And your company doesn’t have to be for everyone. In fact, it’s probably better that it’s not if you really want to stand out. Most companies would be weary of publicly admitting their company isn’t for everyone, but not this week’s guest on Real Ma...
Field Marketing Is Much More Than Just Events
REAL MARKETERS - November 09, 2020 11:00 - 30 minutes ★★★★★ - 101 ratingsWhat comes to mind when you think of field marketing? I bet you think of events...at least it was in a pre-COVID world. For years, field marketing has been partnering with sales teams in a specific region to create VIP events for key prospects. And it’s worked extremely well. Then COVID-19 happen...
Sirius XM DJ → Marketer → CEO
REAL MARKETERS - November 02, 2020 11:10 - 40 minutes ★★★★★ - 101 ratingsThere are a lot of ways to get started in a career in marketing. Some individuals attend college and graduate with a degree in marketing. Some fall in love with marketing during an internship and make it their career. Then, there are others that find their way to marketing in an unique way. And t...
WTH is TikTok and Why You Need to Get On It Now
REAL MARKETERS - October 26, 2020 10:00 - 31 minutes ★★★★★ - 101 ratingsTikTok. It’s apparently more than just teens making funny dance videos. In fact, TikTok has more than 2 billion downloads globally, 50 million daily active users in the U.S., and 100 million monthly active users in the U.S. It’s become a channel used by hundreds of millions of people and one that...
More Than Just a Podcast
REAL MARKETERS - October 19, 2020 10:00 - 4 minutes ★★★★★ - 101 ratingsReal Marketers is all about providing a voice for the marketers who ask forgiveness not permission, move fast, obsess about results, and have a ton of crazy ideas. Most of our episodes feature a guest on the show that fits this personality and we have a conversation with the guest to share his or...
The First Borns Club
REAL MARKETERS - October 12, 2020 10:00 - 37 minutes ★★★★★ - 101 ratingsWelcome to the first meeting of the First Borns Club. Okay, perhaps we’re not creating an actual club, but maybe we should! One of the topics that came up in last week’s episode and this week’s episode was about the impact being a first born child has on your career. For some reason, first born c...
Goodbye to the Good Girls
REAL MARKETERS - October 05, 2020 10:08 - 31 minutes ★★★★★ - 101 ratingsGenerations of women have been raised to be “good girls” where they’re taught to be polite, not speak too loud, don’t argue with others, and the list goes on and on. While these behaviors are taught to women at a young age, they tend to impact their entire life both personally and professionally....
Your Content Must Be More Compelling Than Netflix
REAL MARKETERS - September 28, 2020 10:00 - 34 minutes ★★★★★ - 101 ratingsWhat’s your first go-to when you find yourself with free time in the evenings or on the weekend? Do you find yourself reaching for the remote to binge-watch the latest episode of your favorite show on Netflix? I know I’ve spent way too many hours watching Netflix than I would like to admit. And t...
What Consumers Want
REAL MARKETERS - September 21, 2020 10:04 - 31 minutes ★★★★★ - 101 ratingsFocus on the customer. How many times have you heard that phrase uttered in your career? Probably a million. As marketers, we all know we’re supposed to put the customer at the center of what we do, but are we really keeping up with what they want? How often do we actually take a step back and st...
Stop Asking for Leads
REAL MARKETERS - September 14, 2020 10:00 - 29 minutes ★★★★★ - 101 ratingsEvery B2B marketer has been asked countless times to report back on how many marketing leads they’ve generated for the month or quarter. It’s a legacy metric that senior executives seem to rely on to measure marketing effectiveness even though it’s an extremely outdated metric that has no real va...
Digital Marketer During the Week, Motorcycle Racer on the Weekends
REAL MARKETERS - September 07, 2020 10:00 - 27 minutes ★★★★★ - 101 ratingsThe best marketers know one speed: fast. And you can say the same thing about professional motorcycle racers too. So what happens when you combine the two? You have a kickass digital marketer who literally has her foot on the gas in all aspects of her life. In this episode, we chat with Carla Cru...
Sharing Secrets
REAL MARKETERS - August 31, 2020 10:00 - 28 minutes ★★★★★ - 101 ratingsWhy are so many marketers so afraid of sharing what works and what doesn’t? In this episode, we chat with James Winter, VP of Marketing at Brandfolder, who has a decade of marketing experience. His current company has been making big news lately after getting acquired by SmartSheet. James has als...
No More Holding Back
REAL MARKETERS - August 24, 2020 10:00 - 9 minutes ★★★★★ - 101 ratingsWe spent so much time obsessing about the first REAL marketer we would feature in the first episode. The first episode really helps set the stage for the entire show. It provides listeners with a glimpse of what to expect in future episodes and can influence whether or not they continue to listen...
Introducing Real Marketers
REAL MARKETERS - August 17, 2020 10:00 - 2 minutes ★★★★★ - 101 ratingsWe had BIG plans for the podcast at the beginning of 2020. We were going to completely change the podcast brand, overhaul the show focus, and so much more. And we had only planned on taking a hiatus for a few months at the beginning of the year and then coming back with the new podcast in the spr...
Getting millions of views on mobile videos with the BBC's Dougal Shaw
Mobile Journalism Show - May 28, 2020 11:24 - 39 minutes ★★★★★ - 2 ratingsIn this episode of the Mobile Journalism Show I am joined by Dougal Shaw from the BBC. He talks about how he got into mobile filming, his workflow and what stories appeal to him. To contact me go to http://www.markeganvideo.com or on social media @markeganvideo or go to https://www.face...
Making a Broadcast TV Show From Home During COVID19 Lockdown
Mobile Journalism Show - April 07, 2020 14:47 - 48 minutes ★★★★★ - 2 ratingsLeonor Suarez is part of a three-person team reporting on stories surround coronavirus in parts of Spain. She and her colleagues are on lockdown so have to make the show from home. In this podcast episode Leonor explains why her mojo skills have allowed her to keep the programme on air despite e...
054: Modulr | Marketing + Sales = Best Friends
REAL MARKETERS - January 14, 2020 14:12 - 35 minutes ★★★★★ - 101 ratingsKey Takeaways: You should constantly ask yourself how you can do things differently. Don't become complacent and wait until something stops working before trying out a new idea. Being a manager isn't always as much fun as you likely think it is and not everyone is cut out to be a manager. ...
053: Inverta | Being a Marketer, Mom, and More
REAL MARKETERS - December 09, 2019 03:15 - 42 minutes ★★★★★ - 101 ratingsKey Takeaways: Being a marketing leader and a mom at the same time is hard. Find what works best for you and your family. There is no magical "viral" button in marketing. It's rare for a true marketing emergency to exist. Unless you are accidentally posting drunken tweets on your company's ...
052: Onna | Niches Makes Riches
REAL MARKETERS - December 02, 2019 15:58 - 40 minutes ★★★★★ - 101 ratingsKey Takeaways: Tech startup life isn't as glamorous as TV, movies, and social media make it out to be because it's really HARD to take a company from inception to a behemoth in the industry. Niches makes riches. You've got to focus your marketing efforts and not try to be all things to all p...
051: PPG | Silver Bullets for Marketing Don't Exist
REAL MARKETERS - November 25, 2019 14:01 - 40 minutes ★★★★★ - 101 ratingsKey Takeaways: Marketing isn't as glamorous as social media can often make it seem. Proactively share what your competitors are doing from a marketing perspective with the senior leaders at your company. This allows you to control the narrative about why your brand is or isn't using that spe...
050: G2 | Product Marketing & Building A Go-to-Market Strategy
REAL MARKETERS - November 18, 2019 18:39 - 42 minutes ★★★★★ - 101 ratingsKey Takeaways: No two product marketers are the same. And they shouldn’t be! Because every product and business’ goals are different. There is so much that goes into product marketing, and–Yoni says it best–it’s so much more than writing one-pagers. Tracking from “closed won” to product ena...
049: G2 | Getting REAL About Mental Health
REAL MARKETERS - October 14, 2019 10:00 - 26 minutes ★★★★★ - 101 ratingsKey Takeaways: The stigma around mental health needs to continue to change so more people feel comfortable about sharing their own mental health challenges and seeking help. Technology can be a crutch for all of us to avoid dealing with a project, difficult situation, etc. You won’t get ...
Related Mobilemarketing Topics