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Driving Innovation and Establishing an Internal Influencer Program
REAL MARKETERS
English - January 11, 2021 11:00 - 33 minutes - 30.5 MB - ★★★★★ - 101 ratingsMarketing Business News Tech News business digitalmarketing marketing mobileapps mobilemarketing mobilenativeapps mobilenews progressivewebapps technews Homepage Download Apple Podcasts Google Podcasts Overcast Castro Pocket Casts RSS feed
Previous Episode: Creating a Culture for Content Creation
Spoiler alert: influencers are not only found on TikTok or Instagram. Some of the best influencers for your brand are actually employees. In this episode, we chat with Laura Rose, Global Marketing Director at STANLEY Security. She has more than 10 years of marketing experience and previously worked at Koorsen Fire and Security, Target 20 CRM, The Bottom Line, and digitalKnowledge. We’re talking about how to create an exceptional brand experience, benefits of creating an internal influencer program, getting the sales team onboard with social selling, importance of celebrating even the small wins, and so much more.