REAL MARKETERS
120 episodes - English - Latest episode: over 2 years ago - ★★★★★ - 101 ratingsThis isn’t your typical marketing podcast. It’s for REAL Marketers. The ones who move fast, ask for forgiveness not permission, obsess about driving results, and actually get sh*t done.
Each week, we’ll have a REAL Marketer on the show to share their truths about marketing including what works, what doesn’t, and what they still don’t know. Consider it your 30 minute deep dive with some of the best marketers in the world who are holding nothing back.
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Episodes
Becoming an Advocate for Your Audience
October 25, 2021 10:00 - 31 minutes - 28.9 MBKeeping up with emails, Slack notifications, texts, etc. is overwhelming. That's why it's so important to be an advocate for your audience so you can provide them with the content they truly need. In this episode, we chat with Jay Kern, Senior Communications Manager at Roche. Jay is an innovative communications professional with more than 20 years of experience. Prior to his current role, Jay held marketing leadership roles at John Wiley and Sons. We're talking about treating internal com...
Finding a Work-life Balance as a Founder, CEO, and Mom
October 18, 2021 10:00 - 40 minutes - 36.9 MBWhat works for you may not work for everyone else. And guess what? That's okay. Setting up boundaries, especially as marketers, is the key in maintaining a work-life balance. In this episode, we chat with Amanda Goetz, Founder and CEO of House of Wise. Amanda has 15 years of marketing experience overseeing brand and product marketing at various organizations. She's previously worked at Teal, The Knot, and founded a technology startup intended for the wedding industry. We're chatting about ...
Defining the Modern Day Marketer
October 11, 2021 10:00 - 28 minutes - 26.1 MBIf you're focused on creating thoughtful experiences, not concerned about volume gain, and are results-driven, then you may just be the embodiment of the modern day marketer. In this episode, we're chatting with Brett McGrath, Vice President of Marketing at The Juice. Brett has spent the past 12 years in the B2B SaaS industry in various marketing functions and leadership roles. Brett believes the content marketing function is the catalyst for change in B2B marketing and spends his days lea...
Rebranding Isn't a Silver Bullet
October 04, 2021 10:00 - 35 minutes - 32.7 MBThere's a time and a place for a rebrand. But changing the organization's logo isn't the silver bullet we think it is. In this episode, we're welcoming back Connie Glover, Senior Marketing Manager at Trava, and Principal Owner of CMarie Marketing Studio. Connie is an accomplished marketing communications, PR, and sales leader who has an impressive career bringing visibility to companies and brands to life. We're talking about why logos aren't exactly a rebrand, examples of good rebrands (...
Practicing Ruthless Prioritization
September 27, 2021 10:00 - 30 minutes - 27.7 MBA lot of us talk about wanting to narrow down our to-do list. But actually implementing it? That's another story...until now. In this episode, we chat with Jon Falker, Director of Marketing for Prime Data Centers. Jon brings over a decade of B2B and B2C marketing leadership to Prime, from small SaaS startups to Fortune 100 tech bellwethers like Intel. As a serial marketing team of one, Jon has experience leading all aspects of marketing, including branding, messaging, strategic positioning,...
Pulling Back the Curtain on a Rebrand
September 20, 2021 10:00 - 25 minutes - 23.3 MBIt can be tough to decide when your organization should go through a rebran. That's why we're pulling back the curtain on a huge rebrand during this week's episode. In this episode, we chat with Mary Catharine Grau, Vice President of Brand and Communications at Resultant. In her current role, Mary Catharine leads a team of marketers, writers, designers, and brand strategists to craft and share stories with the world about Resultant's people, work, and mission. Mary Catharine started at Resu...
Debunking Misconceptions Around Product-led Growth
September 13, 2021 10:00 - 36 minutes - 33 MBThere is no viral button for marketing or product-led growth (PLG). Fortunately, there are a number of ways to get users to feel that "aha" moment from your product. In this episode, we chat with Martin "Gonto" Gontovnikas, Co-Founder and General Partner at HyperGrowth Partners. Gonto is a software engineer turned marketer and has made a career of combing his passions to create an "engineering thinking" model to marketing. Prior to his current role, Gonto led the marketing team at Auth0 fo...
Do Companies Need a Chief Market Officer or a Chief Marketing Officer?
September 06, 2021 10:00 - 32 minutes - 29.7 MBShould the title of a CMO be Chief Marketing Officer or Chief Market Officer? In this episode, we chat with Kimberly Storin, Chief Marketing Officer at Zayo Group. Kimberly has more than 15 years working in enterprise technology. Prior to her current role, Kimberly held marketing leadership roles at RapidDeploy, IBM, and AMD. We’re talking about how CMOs can become more strategic, who should own digital transformation, advice for future CMOs, and so much more.
Rethinking Marketing Attribution
August 30, 2021 10:00 - 30 minutes - 27.9 MBMost of the time, consumers don't purchase directly from an ad. They probably received an email, viewed an ad, and then went to Google to search for the brand's website. In order to get a clear understanding of what's going on, you need to look at the bigger picture. In this episode, we're chatting with John Readman, Founder and Product Owner at Ask BOSCO™. He has more than 20 years of experience working in digital marketing and eCommerce with brands like ASOS, Pepsi, and GAP. We’re talking...
Everything You Wanted to Know About Influencer Marketing
August 23, 2021 10:00 - 28 minutes - 25.7 MBInfluencer marketing has skyrocketed in popularity over the last few years. It's time for companies of all types to jump on the trend. In this episode, we chat with Mae Karwowski, CEO and Founder at Obviously, an influencer marketing agency. Mae has over 10 years of marketing experience and has partnered with top brands like Sephora, Saks Fifth Avenue, and L'Oréal Paris. We’re talking about how both B2C and B2B brands can get started with influencer marketing, tips for content creators, ...
Putting Your Content to Work with SEO
August 16, 2021 10:00 - 33 minutes - 30.6 MBSEO can put your content on the map...you just have to do work. Brad Beutler is the Content Marketing Director at Terminus. Brad has more than nine years of leading, orchestrating, writing, and designing strategic content marketing that powers all stages of the sales funnel. Prior to his current role, Brad has worked at organizations like hc1.com. We’re talking about how to make B2B marketing more fun with content, the ins and outs of SEO, how to promote pieces of content, and so much mor...
How to Create a Best-in-class Event
August 09, 2021 10:00 - 28 minutes - 26.2 MBYou've probably attended your fair share of virtual, simulive, or in-person events, but what makes a particular event stand out from the rest? In this episode, we chat with Stephanie Baiocchi, Director of Membership & Events at IMPACT. Stephanie has more than 10 years of marketing experience leading event and membership strategies, public relations, content, and more. In addition to her current role, Stephanie is a co-leader of the Chicago HubSpot User Group. We’re talking about what makes a...
Acing Analyst Relations
August 02, 2021 10:00 - 30 minutes - 28.2 MBAnalyst relations probably wasn't a part of your curriculum in school yet many marketers find they take on this critical role. The question begs: what goes into a well-thought-out analyst relations strategy? In this episode, we chat with Sunshine Levin, Director of Customer and Analyst Relations at SalesLoft. Sunshine is a product manager turned product marketer turned customer marketer with more than 20 years of experience. Prior to her current role, Sunshine has worked at organizations inc...
PR is More than Press Releases
July 26, 2021 10:00 - 31 minutes - 28.9 MBRaise your hand if you've heard, "PR is bullsh*t." When done correctly, PR has the power to create invaluable momentum for your organization. In this episode, we chat with Lindsey Groepper, President at BLASTmedia. Lindsey has been with BLASTmedia for the past 15 years and has experience managing campaigns, overseeing the strategic direction of the company, and so much more. In addition to her role, Lindsey is the owner at Statwax and hosts the podcast, SaaS Half Full. We’re talking about wh...
The Evolving Role of a CMO
July 19, 2021 10:01 - 31 minutes - 28.7 MBOne size does not fit all and neither does the role of a Chief Marketing Officer, especially in today's rapidly changing world. In this episode, we chat with Lauren Kelly, Chief Marketing Officer at ThoughtExchange. Lauren is an experienced marketing leader holding previous leadership roles at Dell and PepsiCo. We’re talking about expectations of the CMO, where to focus your efforts, why more marketers should take on product management, and so much more.
Massive Migration: 23 Domains into One
July 12, 2021 10:00 - 36 minutes - 33.1 MBConsolidating 23 domains into one site may seem like a daunting task to some, but for this marketing executive, it's been his reality for the last 18 months. In this episode, we chat with Kacy Maxwell, Executive Marketing Director at Ramsey Solutions. For the past 15+ years, Kacy has worked in all areas of marketing, from managing large-scale social media and website marketing campaigns to launching and managing eight eCommerce websites. Today Kacy leads a cross-functional team of marketers...
Secrets to Creating an Exceptional PR Strategy
July 05, 2021 10:01 - 43 minutes - 39.8 MBHave you heard our attention spans are now shorter than a goldfish? Whether that's a myth or a fact, we only have a few seconds to capture the attention of the public, which is why we have to rethink our PR strategies. In this episode, we chat with Connie Glover, Senior Marketing Manager at Trava, and Principal Owner of CMarie Marketing Studio. Connie is an accomplished marketing communications, PR, and sales leader who has an impressive career bringing visibility to companies and brands to...
Our 100th Episode
June 28, 2021 10:00 - 34 minutes - 31.5 MBThis is a very special episode of Real Marketers - we're celebrating the 100th episode of our show this week! In this episode, we're turning the tables on Stephanie Cox reveals her biggest tips for hosting a podcast. We're sharing a behind-the-scenes look at how our show got started, how to land your dream guest, how to get yourself noticed by podcast hosts, and so much more. Thank you to our listeners and guests for helping us reach this huge milestone! You have helped us turn the show into...
How to Create a Strong Community of Practitioners
June 21, 2021 10:00 - 35 minutes - 32.7 MBSometimes we as marketers are so focused on selling to our customers that we lose sight of what help they really need as a practitioner. In this episode, we chat with Guilda Hilaire, Senior Manager of Product Marketing at Salesforce. Over the last fifteen years, Guilda has spearheaded the use of Salesforce Marketing Cloud, Pardot, Marketo, and Silverpop at companies like Aetna/CVS, Athenahealth, Boston Consulting Group, Liberty Mutual, and Johnson and Johnson. We’re talking about what custo...
Moving from Marketing to Revenue
June 14, 2021 10:00 - 32 minutes - 29.6 MBA lot of marketers aspire to become CMOs, but only a few envision a CRO role. What prevents us from thinking like that? How can we as marketers move into more revenue leadership roles? In this episode, we chat with Amrita Gurney, Chief Revenue Officer of Juno College. Prior to her current role, Arita was a revenue-focused marketing leader at high growth startups in Toronto including CrowdRiff, Audiobooks.com and Asigra. We’re talking about why more marketers should go after revenue leadershi...
Stop with the Marketing Bullsh*t Advice
June 07, 2021 19:36 - 42 minutes - 38.6 MBRaise your hand if you’re social media feed is plagued with vague marketing advice. Now, raise your hand if you tired of being fed said advice. In this episode, we chat with Louis Grenier, Founder of Everyone Hates Marketers. He has 10 years of experience in marketing and has previously worked with brands such as Hotjar and Dropbox. We’re talking about why you should stop listening to bullsh*t marketing advice, why you should start taking risks, how to get noticed, and so much more.
Stop Being Scared of Video
May 31, 2021 10:10 - 38 minutes - 35.7 MBIf you're not incorporating video as a major part of every aspect of your business from marketing to sales, to customer success and so on, you're missing out. In this episode, we chat with Tyler Lessard, VP of Marketing and Chief Video Strategist at Vidyard. Tyler is also the author of The Visual Sale. He has more than 15 years of marketing experience and was previously CMO at Fixmo and had multiple roles at Blackberry. We’re talking about how to embrace video, ways to incorporate video thro...
Outsource the Bottom 10% of Your Job
March 22, 2021 10:00 - 41 minutes - 38 MBReal talk: there are things all of us do that just aren't worth our time...which is why you should outsource the bottom 10 percent of your job. In this episode, we chat with Andy Jolls, CMO at FastSpring and Advisor at CloudZero and Mission. He has more than 20 years of marketing experience and previously held marketing leadership roles at Mission, Research Now SSI, Instantly, Inc., Digital Post Mail, Cooking.com, and more. We’re talking about the importance of modeling in marketing, why eve...
Setting Realistic Expectations for SEO
March 15, 2021 10:00 - 30 minutes - 27.8 MBAs marketers, we all want instant gratification. But how do you balance that with SEO? Short answer: dedication, time, and strategy. In this episode, we chat with Devin Pickell, Growth Marketer at Nextiva. He has more than five years of marketing experience and previously held roles at G2, Sphere Software, Jerry Thomas Public Relations, and Around Media Group. We’re talking about why you should invest in SEO today, balancing the need for instant gratification and the long-term play of SEO, l...
Creativity vs. Speed-to-Market
March 08, 2021 11:00 - 28 minutes - 26.1 MBCreativity and speed-to-market - how do you balance the two? In this episode, we chat with Lisa Vielee, President at Well Done Marketing. She has more than 20 years of marketing and communications experience and previously worked at Gracie Communications, Office of the Governor of Indiana, Hetrick Communications, The Children’s Museum of Indianapolis, and more. We’re talking about balancing creativity and the need for instant gratification, responsive marketing, helping brands navigate a pan...
Getting It Done as a Marketing Team of One
March 01, 2021 11:00 - 35 minutes - 32.3 MBHot take: you haven't really lived as a marketer until you've been on a marketing team of one. In this episode, we chat with Anna Schott, Director of Marketing at EcSell Institute. She has nearly 10 years of marketing experience and is known for promoting a 3.7 million viewed TEDx Talk and book. We’re talking about how she transitioned from list buying to creating an inbound machine, the pros and cons of being a marketing army of one, determining when to outsource, and so much more.
Why You Need to Double Down on Brand Marketing
February 22, 2021 11:00 - 30 minutes - 27.8 MBBrand marketing: We all know the importance of brand, but why is it the first area of marketing that seems to get cut when there needs to be a budget reduction? After all, brand is what really pays out in the long run. In this episode, we chat with Elisa Padilla, former Senior Vice President of Creative Strategy and Partnership Marketing at Roc Nation. She has more than 25 years of marketing leadership experience at brands such as the Miami Marlins, The Howard Hughes Corporation, Apple, Bro...
How to Generate 90+ Posts in a Month from Guest Bloggers
February 08, 2021 11:00 - 24 minutes - 22.4 MBThere's only so much content a team can produce. So how can you drive more organic traffic through content with limited resources? Enter: guest blogging. In this episode, we chat with Rebecca Reynoso, Guest Post Program Manager at G2. She has more than five years of content marketing experience. She’s driven a steady track of 550,000 website sessions with 80 percent of traffic from organic. We’re talking about the value of a guest blog program, how to get writers to participate in your guest ...
Making the Most of the Early Years in Your Career
February 01, 2021 11:00 - 31 minutes - 29.3 MBWhat do start-ups and the early days in your career both have in common? They both can feel like building a plane while in flight. In this episode, we chat with Sara Pion, Brand Content Manager at Alyce where she helps develop Alyce’s content strategy. Previously she was at Drift where she held roles in growth marketing, conversational marketing, and customer advocacy. We’re talking about why startups are similar to building a plane in the middle of a flight, why you must know everything abou...
Stop the Sh*tty Marketing
January 25, 2021 11:00 - 32 minutes - 29.6 MBMarketing isn’t about optimizing paid ads, sending emails, etc. Marketing is no longer a volume game and the old marketing tactics that we’ve used in the past don't work anymore. It’s about passionately believing in your company’s message and getting others to believe in it too. In this episode, we chat with Justin Keller, Vice President of Marketing at Terminus. He has more than 15 years of marketing experience and previously held marketing leadership roles at Sigstr, Whil Concepts, Jazz.co...
International Marketing Requires More Than Just Translating Content
January 18, 2021 11:00 - 33 minutes - 30.9 MBMarketing and wine. Talk about two of my favorite subjects...in the same podcast episode. But we’re not just talking about any type of marketing, we’re talking about international marketing and why it’s foolish for marketers to assume what works in one country will work in another. In this episode, we chat with international marketing expert, Katarina Hakansson. She has more than 15 years of international marketing experience and previously worked at Taxback International, Design Council, Uni...
Driving Innovation and Establishing an Internal Influencer Program
January 11, 2021 11:00 - 33 minutes - 30.5 MBSpoiler alert: influencers are not only found on TikTok or Instagram. Some of the best influencers for your brand are actually employees. In this episode, we chat with Laura Rose, Global Marketing Director at STANLEY Security. She has more than 10 years of marketing experience and previously worked at Koorsen Fire and Security, Target 20 CRM, The Bottom Line, and digitalKnowledge. We’re talking about how to create an exceptional brand experience, benefits of creating an internal influencer pr...
Creating a Culture for Content Creation
January 04, 2021 11:00 - 17 minutes - 16.2 MBIn this episode, we chat with Christoph Trappe, Content Strategist at Voxpopme and Chief Content and Marketing Officer at The Authentic Storytelling Project. He has more than 20 years of experience in content marketing and journalism. He’s previously worked at Stamats, MedTouch, United Way of East Central Iowa, BVS Performance Solutions, The Gazette Company, and Lee Enterprises. We’re talking about how getting your executive team on board with strategic content, creating a culture for content...
Goodbye 2020
December 21, 2020 11:00 - 8 minutes - 8 MBLet’s not sugarcoat it...2020 was a rough one. For many reasons. For marketers in particular, we had to throw all of our 2020 plans into the trash. So yes, 2020 probably won’t win the “Best Year Ever” award, but it did teach us a lot about ourselves. For 2020’s final episode, Stephanie Cox is recounting the top lessons she’s learned as a marketer this year. We’re talking about why planning every detail may not be in your best interest, why we saw a ton more creative work in 2020 compared to o...
Behind the Scenes: What It Really Takes to Produce a Podcast
December 14, 2020 11:00 - 33 minutes - 30.9 MBSo, Stephanie went kind of viral last week on social media thanks to #MarketingTwitter. We had an overwhelming number of responses from marketers who wanted to be on the show and learn more about what it takes to produce a podcast. In this episode, we chat with Michelle Lawrence, Content Marketing Specialist here at Lumavate. We’re talking about the ins and outs of podcasting, why we rebranded REAL MARKETERS, how to create tons of great content from one episode, and why big names shouldn’t al...
Secrets to Incredible Paid Media Performance
December 07, 2020 11:00 - 34 minutes - 31.6 MBPaid media...oh how marketers love and hate you all at the same time. When your paid media strategy is working, it feels like you’re on top of the world as you watch sales or leads come in. And when it’s not working...it feels like you’re basically throwing money away. In this episode, we chat with Brett Westerman, Founder at Oktober Media specializing in B2B and B2C paid media. He has more than 15 years of marketing experience in driving incredible SEO and paid media results for various B2B ...
Recovering Perfectionist
November 30, 2020 11:00 - 33 minutes - 30.4 MBPerfection. Control. My fellow Type A personalities know what I’m talking about on this subject. So many of us are engrained to not make mistakes from such a young age and it often continues with us into adulthood. While striving for perfection may seem like a good idea initially, it actually tends to hold you back in your marketing career if you’re constantly waiting for perfection and increasing your time to market. Years of experience has taught me and many other marketers that speed is de...
Listener Episode: It’s OK to Fail
November 23, 2020 11:00 - 6 minutes - 5.67 MBFailure. No one seems to like to talk about it, but it happens to all of us. No matter how many years of experience you might have, you’re destined to fail at something in your career. And I’m here to tell you that it’s OK. From finding a typo in a piece of content countless people reviewed to spending an entire year’s budget in a month to sending out a broken email to hundreds of thousands of subscribers...you get the idea. We’ve all been there, done that. And we’ll likely fail countless tim...
Not Everyone Has to Like You
November 16, 2020 11:00 - 28 minutes - 26 MBIt’s true. You don’t need everyone to like you. And your company doesn’t have to be for everyone. In fact, it’s probably better that it’s not if you really want to stand out. Most companies would be weary of publicly admitting their company isn’t for everyone, but not this week’s guest on Real Marketers. In this episode, we chat with Kelli Maxwell, CEO at Campfire Blend Coffee Co. and Owner of Ember Marketing Group. She has more than five years of marketing experience and started her career w...
Field Marketing Is Much More Than Just Events
November 09, 2020 11:00 - 30 minutes - 28.2 MBWhat comes to mind when you think of field marketing? I bet you think of events...at least it was in a pre-COVID world. For years, field marketing has been partnering with sales teams in a specific region to create VIP events for key prospects. And it’s worked extremely well. Then COVID-19 happened and everything changed. So, what does field marketing look like now? Is there even still a need for it? The answer is a definite YES. In this episode, we chat with Nick Bennett, Director of Field M...
Sirius XM DJ → Marketer → CEO
November 02, 2020 11:10 - 40 minutes - 37.4 MBThere are a lot of ways to get started in a career in marketing. Some individuals attend college and graduate with a degree in marketing. Some fall in love with marketing during an internship and make it their career. Then, there are others that find their way to marketing in an unique way. And that’s exactly how this week’s guest got into marketing. In this episode, we chat with Kate Bradley Chernis, marketer turned co-founder and CEO at LatelyAI. She started her career in radio and eventual...
WTH is TikTok and Why You Need to Get On It Now
October 26, 2020 10:00 - 31 minutes - 28.5 MBTikTok. It’s apparently more than just teens making funny dance videos. In fact, TikTok has more than 2 billion downloads globally, 50 million daily active users in the U.S., and 100 million monthly active users in the U.S. It’s become a channel used by hundreds of millions of people and one that can no longer be ignored by marketers. That’s why we found a TikTok expert with more than 70,000 followers to come on the show and explain everything about TikTok including why you need to get on Tik...
More Than Just a Podcast
October 19, 2020 10:00 - 4 minutes - 3.76 MBReal Marketers is all about providing a voice for the marketers who ask forgiveness not permission, move fast, obsess about results, and have a ton of crazy ideas. Most of our episodes feature a guest on the show that fits this personality and we have a conversation with the guest to share his or her story. While we’ll continue to have guests on the show, we also want to start incorporating the voice of our listeners more in the show. That’s why we’re introducing the concept of “Listener Epis...
The First Borns Club
October 12, 2020 10:00 - 37 minutes - 34.3 MBWelcome to the first meeting of the First Borns Club. Okay, perhaps we’re not creating an actual club, but maybe we should! One of the topics that came up in last week’s episode and this week’s episode was about the impact being a first born child has on your career. For some reason, first born children tend to be rule followers which is great when you’re a child and get constantly praised for making good choices. However, rule-following can also become a hindrance when you’re in the professi...
Goodbye to the Good Girls
October 05, 2020 10:08 - 31 minutes - 29.1 MBGenerations of women have been raised to be “good girls” where they’re taught to be polite, not speak too loud, don’t argue with others, and the list goes on and on. While these behaviors are taught to women at a young age, they tend to impact their entire life both personally and professionally. In fact, many women struggle to break free of this “good girl” behavior and never end up being able to advocate for themselves or get their ideas heard. For us to really achieve equality in this worl...
Your Content Must Be More Compelling Than Netflix
September 28, 2020 10:00 - 34 minutes - 31.5 MBWhat’s your first go-to when you find yourself with free time in the evenings or on the weekend? Do you find yourself reaching for the remote to binge-watch the latest episode of your favorite show on Netflix? I know I’ve spent way too many hours watching Netflix than I would like to admit. And that’s what we’re competing with as marketers now...Netflix. It may sound crazy at first, but it’s true. All of the content we create must be more compelling than Netflix, TikTok, Instagram, etc. to en...
What Consumers Want
September 21, 2020 10:04 - 31 minutes - 28.5 MBFocus on the customer. How many times have you heard that phrase uttered in your career? Probably a million. As marketers, we all know we’re supposed to put the customer at the center of what we do, but are we really keeping up with what they want? How often do we actually take a step back and start thinking about how to market to them differently because their needs and the world have changed? If you’re honest with yourself, it’s probably not as often as you would like to believe. You may no...
Stop Asking for Leads
September 14, 2020 10:00 - 29 minutes - 26.9 MBEvery B2B marketer has been asked countless times to report back on how many marketing leads they’ve generated for the month or quarter. It’s a legacy metric that senior executives seem to rely on to measure marketing effectiveness even though it’s an extremely outdated metric that has no real value. Think about it...how many times have you actually purchased a product because you attended a webinar, downloaded an eBook, etc.? Chances are the answer is slim to none. Why? Because leads don’t r...
Digital Marketer During the Week, Motorcycle Racer on the Weekends
September 07, 2020 10:00 - 27 minutes - 25.6 MBThe best marketers know one speed: fast. And you can say the same thing about professional motorcycle racers too. So what happens when you combine the two? You have a kickass digital marketer who literally has her foot on the gas in all aspects of her life. In this episode, we chat with Carla Cruz, Senior Digital Marketing Manager at Trinchero Family Estates, the fourth-largest winery in the world. From being part of the team that created the 19 Crimes native mobile app to spearheading the la...
Sharing Secrets
August 31, 2020 10:00 - 28 minutes - 26.4 MBWhy are so many marketers so afraid of sharing what works and what doesn’t? In this episode, we chat with James Winter, VP of Marketing at Brandfolder, who has a decade of marketing experience. His current company has been making big news lately after getting acquired by SmartSheet. James has also held previous marketing roles at AspireIQ, Dialpad, Nexmo, and Seagate Technology.