Latest Mobilemarketing Podcast Episodes
Becoming an Advocate for Your Audience
REAL MARKETERS - October 25, 2021 10:00 - 31 minutes ★★★★★ - 101 ratingsKeeping up with emails, Slack notifications, texts, etc. is overwhelming. That's why it's so important to be an advocate for your audience so you can provide them with the content they truly need. In this episode, we chat with Jay Kern, Senior Communications Manager at Roche. Jay is an innovat...
Finding a Work-life Balance as a Founder, CEO, and Mom
REAL MARKETERS - October 18, 2021 10:00 - 40 minutes ★★★★★ - 101 ratingsWhat works for you may not work for everyone else. And guess what? That's okay. Setting up boundaries, especially as marketers, is the key in maintaining a work-life balance. In this episode, we chat with Amanda Goetz, Founder and CEO of House of Wise. Amanda has 15 years of marketing experienc...
Defining the Modern Day Marketer
REAL MARKETERS - October 11, 2021 10:00 - 28 minutes ★★★★★ - 101 ratingsIf you're focused on creating thoughtful experiences, not concerned about volume gain, and are results-driven, then you may just be the embodiment of the modern day marketer. In this episode, we're chatting with Brett McGrath, Vice President of Marketing at The Juice. Brett has spent the past ...
Rebranding Isn't a Silver Bullet
REAL MARKETERS - October 04, 2021 10:00 - 35 minutes ★★★★★ - 101 ratingsThere's a time and a place for a rebrand. But changing the organization's logo isn't the silver bullet we think it is. In this episode, we're welcoming back Connie Glover, Senior Marketing Manager at Trava, and Principal Owner of CMarie Marketing Studio. Connie is an accomplished marketing comm...
Practicing Ruthless Prioritization
REAL MARKETERS - September 27, 2021 10:00 - 30 minutes ★★★★★ - 101 ratingsA lot of us talk about wanting to narrow down our to-do list. But actually implementing it? That's another story...until now. In this episode, we chat with Jon Falker, Director of Marketing for Prime Data Centers. Jon brings over a decade of B2B and B2C marketing leadership to Prime, from small...
Pulling Back the Curtain on a Rebrand
REAL MARKETERS - September 20, 2021 10:00 - 25 minutes ★★★★★ - 101 ratingsIt can be tough to decide when your organization should go through a rebran. That's why we're pulling back the curtain on a huge rebrand during this week's episode. In this episode, we chat with Mary Catharine Grau, Vice President of Brand and Communications at Resultant. In her current role, M...
Debunking Misconceptions Around Product-led Growth
REAL MARKETERS - September 13, 2021 10:00 - 36 minutes ★★★★★ - 101 ratingsThere is no viral button for marketing or product-led growth (PLG). Fortunately, there are a number of ways to get users to feel that "aha" moment from your product. In this episode, we chat with Martin "Gonto" Gontovnikas, Co-Founder and General Partner at HyperGrowth Partners. Gonto is a sof...
Do Companies Need a Chief Market Officer or a Chief Marketing Officer?
REAL MARKETERS - September 06, 2021 10:00 - 32 minutes ★★★★★ - 101 ratingsShould the title of a CMO be Chief Marketing Officer or Chief Market Officer? In this episode, we chat with Kimberly Storin, Chief Marketing Officer at Zayo Group. Kimberly has more than 15 years working in enterprise technology. Prior to her current role, Kimberly held marketing leadership ro...
Rethinking Marketing Attribution
REAL MARKETERS - August 30, 2021 10:00 - 30 minutes ★★★★★ - 101 ratingsMost of the time, consumers don't purchase directly from an ad. They probably received an email, viewed an ad, and then went to Google to search for the brand's website. In order to get a clear understanding of what's going on, you need to look at the bigger picture. In this episode, we're chatt...
Everything You Wanted to Know About Influencer Marketing
REAL MARKETERS - August 23, 2021 10:00 - 28 minutes ★★★★★ - 101 ratingsInfluencer marketing has skyrocketed in popularity over the last few years. It's time for companies of all types to jump on the trend. In this episode, we chat with Mae Karwowski, CEO and Founder at Obviously, an influencer marketing agency. Mae has over 10 years of marketing experience and ha...
Putting Your Content to Work with SEO
REAL MARKETERS - August 16, 2021 10:00 - 33 minutes ★★★★★ - 101 ratingsSEO can put your content on the map...you just have to do work. Brad Beutler is the Content Marketing Director at Terminus. Brad has more than nine years of leading, orchestrating, writing, and designing strategic content marketing that powers all stages of the sales funnel. Prior to his curre...
How to Create a Best-in-class Event
REAL MARKETERS - August 09, 2021 10:00 - 28 minutes ★★★★★ - 101 ratingsYou've probably attended your fair share of virtual, simulive, or in-person events, but what makes a particular event stand out from the rest? In this episode, we chat with Stephanie Baiocchi, Director of Membership & Events at IMPACT. Stephanie has more than 10 years of marketing experience lea...
Acing Analyst Relations
REAL MARKETERS - August 02, 2021 10:00 - 30 minutes ★★★★★ - 101 ratingsAnalyst relations probably wasn't a part of your curriculum in school yet many marketers find they take on this critical role. The question begs: what goes into a well-thought-out analyst relations strategy? In this episode, we chat with Sunshine Levin, Director of Customer and Analyst Relations...
PR is More than Press Releases
REAL MARKETERS - July 26, 2021 10:00 - 31 minutes ★★★★★ - 101 ratingsRaise your hand if you've heard, "PR is bullsh*t." When done correctly, PR has the power to create invaluable momentum for your organization. In this episode, we chat with Lindsey Groepper, President at BLASTmedia. Lindsey has been with BLASTmedia for the past 15 years and has experience managin...
The Evolving Role of a CMO
REAL MARKETERS - July 19, 2021 10:01 - 31 minutes ★★★★★ - 101 ratingsOne size does not fit all and neither does the role of a Chief Marketing Officer, especially in today's rapidly changing world. In this episode, we chat with Lauren Kelly, Chief Marketing Officer at ThoughtExchange. Lauren is an experienced marketing leader holding previous leadership roles at D...
Massive Migration: 23 Domains into One
REAL MARKETERS - July 12, 2021 10:00 - 36 minutes ★★★★★ - 101 ratingsConsolidating 23 domains into one site may seem like a daunting task to some, but for this marketing executive, it's been his reality for the last 18 months. In this episode, we chat with Kacy Maxwell, Executive Marketing Director at Ramsey Solutions. For the past 15+ years, Kacy has worked in ...
Secrets to Creating an Exceptional PR Strategy
REAL MARKETERS - July 05, 2021 10:01 - 43 minutes ★★★★★ - 101 ratingsHave you heard our attention spans are now shorter than a goldfish? Whether that's a myth or a fact, we only have a few seconds to capture the attention of the public, which is why we have to rethink our PR strategies. In this episode, we chat with Connie Glover, Senior Marketing Manager at Tra...
Our 100th Episode
REAL MARKETERS - June 28, 2021 10:00 - 34 minutes ★★★★★ - 101 ratingsThis is a very special episode of Real Marketers - we're celebrating the 100th episode of our show this week! In this episode, we're turning the tables on Stephanie Cox reveals her biggest tips for hosting a podcast. We're sharing a behind-the-scenes look at how our show got started, how to land...
How to Create a Strong Community of Practitioners
REAL MARKETERS - June 21, 2021 10:00 - 35 minutes ★★★★★ - 101 ratingsSometimes we as marketers are so focused on selling to our customers that we lose sight of what help they really need as a practitioner. In this episode, we chat with Guilda Hilaire, Senior Manager of Product Marketing at Salesforce. Over the last fifteen years, Guilda has spearheaded the use o...
Moving from Marketing to Revenue
REAL MARKETERS - June 14, 2021 10:00 - 32 minutes ★★★★★ - 101 ratingsA lot of marketers aspire to become CMOs, but only a few envision a CRO role. What prevents us from thinking like that? How can we as marketers move into more revenue leadership roles? In this episode, we chat with Amrita Gurney, Chief Revenue Officer of Juno College. Prior to her current role, ...
Stop with the Marketing Bullsh*t Advice
REAL MARKETERS - June 07, 2021 19:36 - 42 minutes ★★★★★ - 101 ratingsRaise your hand if you’re social media feed is plagued with vague marketing advice. Now, raise your hand if you tired of being fed said advice. In this episode, we chat with Louis Grenier, Founder of Everyone Hates Marketers. He has 10 years of experience in marketing and has previously worked w...
Stop Being Scared of Video
REAL MARKETERS - May 31, 2021 10:10 - 38 minutes ★★★★★ - 101 ratingsIf you're not incorporating video as a major part of every aspect of your business from marketing to sales, to customer success and so on, you're missing out. In this episode, we chat with Tyler Lessard, VP of Marketing and Chief Video Strategist at Vidyard. Tyler is also the author of The Visua...
Outsource the Bottom 10% of Your Job
REAL MARKETERS - March 22, 2021 10:00 - 41 minutes ★★★★★ - 101 ratingsReal talk: there are things all of us do that just aren't worth our time...which is why you should outsource the bottom 10 percent of your job. In this episode, we chat with Andy Jolls, CMO at FastSpring and Advisor at CloudZero and Mission. He has more than 20 years of marketing experience and ...
Setting Realistic Expectations for SEO
REAL MARKETERS - March 15, 2021 10:00 - 30 minutes ★★★★★ - 101 ratingsAs marketers, we all want instant gratification. But how do you balance that with SEO? Short answer: dedication, time, and strategy. In this episode, we chat with Devin Pickell, Growth Marketer at Nextiva. He has more than five years of marketing experience and previously held roles at G2, Spher...
Creativity vs. Speed-to-Market
REAL MARKETERS - March 08, 2021 11:00 - 28 minutes ★★★★★ - 101 ratingsCreativity and speed-to-market - how do you balance the two? In this episode, we chat with Lisa Vielee, President at Well Done Marketing. She has more than 20 years of marketing and communications experience and previously worked at Gracie Communications, Office of the Governor of Indiana, Hetri...
Getting It Done as a Marketing Team of One
REAL MARKETERS - March 01, 2021 11:00 - 35 minutes ★★★★★ - 101 ratingsHot take: you haven't really lived as a marketer until you've been on a marketing team of one. In this episode, we chat with Anna Schott, Director of Marketing at EcSell Institute. She has nearly 10 years of marketing experience and is known for promoting a 3.7 million viewed TEDx Talk and book....
Why You Need to Double Down on Brand Marketing
REAL MARKETERS - February 22, 2021 11:00 - 30 minutes ★★★★★ - 101 ratingsBrand marketing: We all know the importance of brand, but why is it the first area of marketing that seems to get cut when there needs to be a budget reduction? After all, brand is what really pays out in the long run. In this episode, we chat with Elisa Padilla, former Senior Vice President of...
How to Generate 90+ Posts in a Month from Guest Bloggers
REAL MARKETERS - February 08, 2021 11:00 - 24 minutes ★★★★★ - 101 ratingsThere's only so much content a team can produce. So how can you drive more organic traffic through content with limited resources? Enter: guest blogging. In this episode, we chat with Rebecca Reynoso, Guest Post Program Manager at G2. She has more than five years of content marketing experience. ...
Making the Most of the Early Years in Your Career
REAL MARKETERS - February 01, 2021 11:00 - 31 minutes ★★★★★ - 101 ratingsWhat do start-ups and the early days in your career both have in common? They both can feel like building a plane while in flight. In this episode, we chat with Sara Pion, Brand Content Manager at Alyce where she helps develop Alyce’s content strategy. Previously she was at Drift where she held r...
Stop the Sh*tty Marketing
REAL MARKETERS - January 25, 2021 11:00 - 32 minutes ★★★★★ - 101 ratingsMarketing isn’t about optimizing paid ads, sending emails, etc. Marketing is no longer a volume game and the old marketing tactics that we’ve used in the past don't work anymore. It’s about passionately believing in your company’s message and getting others to believe in it too. In this episode,...
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