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The Evolving Role of a CMO
REAL MARKETERS
English - July 19, 2021 10:01 - 31 minutes - 28.7 MB - ★★★★★ - 101 ratingsMarketing Business News Tech News business digitalmarketing marketing mobileapps mobilemarketing mobilenativeapps mobilenews progressivewebapps technews Homepage Download Apple Podcasts Google Podcasts Overcast Castro Pocket Casts RSS feed
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One size does not fit all and neither does the role of a Chief Marketing Officer, especially in today's rapidly changing world. In this episode, we chat with Lauren Kelly, Chief Marketing Officer at ThoughtExchange. Lauren is an experienced marketing leader holding previous leadership roles at Dell and PepsiCo. We’re talking about expectations of the CMO, where to focus your efforts, why more marketers should take on product management, and so much more.