Why You Need to Double Down on Brand Marketing
REAL MARKETERS
English - February 22, 2021 11:00 - 30 minutes - 27.8 MB - ★★★★★ - 101 ratingsMarketing Business News Tech News business digitalmarketing marketing mobileapps mobilemarketing mobilenativeapps mobilenews progressivewebapps technews Homepage Download Apple Podcasts Google Podcasts Overcast Castro Pocket Casts RSS feed
Previous Episode: How to Generate 90+ Posts in a Month from Guest Bloggers
Next Episode: Getting It Done as a Marketing Team of One
Brand marketing: We all know the importance of brand, but why is it the first area of marketing that seems to get cut when there needs to be a budget reduction? After all, brand is what really pays out in the long run.
In this episode, we chat with Elisa Padilla, former Senior Vice President of Creative Strategy and Partnership Marketing at Roc Nation. She has more than 25 years of marketing leadership experience at brands such as the Miami Marlins, The Howard Hughes Corporation, Apple, Brooklyn Sports & Entertainment, and more.
We’re talking about why every marketer needs to invest more in their brand, how consumer expectations have changed since COVID-19, great examples of customer marketing and retention efforts, and so much more.