050: G2 | Product Marketing & Building A Go-to-Market Strategy
REAL MARKETERS
English - November 18, 2019 18:39 - 42 minutes - 38.8 MB - ★★★★★ - 101 ratingsMarketing Business News Tech News business digitalmarketing marketing mobileapps mobilemarketing mobilenativeapps mobilenews progressivewebapps technews Homepage Download Apple Podcasts Google Podcasts Overcast Castro Pocket Casts RSS feed
Previous Episode: 049: G2 | Getting REAL About Mental Health
Next Episode: 051: PPG | Silver Bullets for Marketing Don't Exist
Key Takeaways:
No two product marketers are the same. And they shouldn’t be! Because every product and business’ goals are different. There is so much that goes into product marketing, and–Yoni says it best–it’s so much more than writing one-pagers. Tracking from “closed won” to product enablement is key. You need a full-picture view of your customer journey in order to really see if your product marketing strategy is effective or not. Ultimately, if your product marketing goals don’t align with the sales goals, it’s all for nothing.Website: https://www.lumavate.com/podcasts/product-marketing-go-to-market-strategy/