039: Terminus | Insights from a B2B Marketing Leader
REAL MARKETERS
English - August 05, 2019 01:28 - 31 minutes - 28.5 MB - ★★★★★ - 101 ratingsMarketing Business News Tech News business digitalmarketing marketing mobileapps mobilemarketing mobilenativeapps mobilenews progressivewebapps technews Homepage Download Apple Podcasts Google Podcasts Overcast Castro Pocket Casts RSS feed
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Next Episode: Strong Opinions 004: The Power of the Break-up Email
Key Takeaways:
Account-based marketing (ABM) is really how B2B marketing should be done. We need to stop trying to market to 10,000 people and focus on marketing to the top accounts that we really want to land for our business. It’s a privilege to earn a customer’s mobile number. Use it wisely. A lot of today’s marketing is boring. We need to all strive to bring true creativity and innovation to our marketing efforts so we can WOW our customers.Full Shownotes: https://www.lumavate.com/b2b-marketing-insights/