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038: Amazon Alexa | Building a Voice Strategy for Your Brand: Part Two
REAL MARKETERS
English - July 29, 2019 10:00 - 23 minutes - 16 MB - ★★★★★ - 101 ratingsMarketing Business News Tech News business digitalmarketing marketing mobileapps mobilemarketing mobilenativeapps mobilenews progressivewebapps technews Homepage Download Apple Podcasts Google Podcasts Overcast Castro Pocket Casts RSS feed
Previous Episode: Strong Opinions 002: Native Mobile Apps Are Dead
Key Takeaways:
The benefits of voice aren’t only for consumers. You can benefit a ton from having a voice strategy because you’ll be able to get real-time insights on what questions your consumers are asking and not asking about your brand. Enterprise organizations are using voice to provide training assistance for employees enabling them to ask Alexa questions about a recent training. The future of voice will likely take into account voice inflection and connected device information which could enable it to provide you an even more personalized experience.Full Shownotes:
https://www.lumavate.com/building-voice-strategy-part-two/