Strong Opinions 007: Why You're Missing Out If You're Not Using SMS

REAL MARKETERS

English - August 30, 2019 14:49 - 7 minutes - 6.79 MB - ★★★★★ - 101 ratings
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Previous Episode: 042: From the Cutting Room Floor | Advice for the Next Generation of Marketing Leaders

Next Episode: 043: From the Cutting Room Floor | Interconnectivity Between Devices and Consumers

OK, let's be honest: if we're not utilizing text to communicate with our customers, we're missing out big time. Think about it! An average of 98% of text messages are read. NINETY-EIGHT PERCENT! Wouldn't we kill to have that kind of open rates on any given email campaign? On today's episode of Strong Opinions, I'm doing a deep dive into how you can get started with your first SMS campaign, and think differently about SMS if you're already doing it.