Strong Opinions 008: Mobile Table Stakes

I've been thinking a lot lately about how organizations can get so overwhelmed when it comes to implementing new technologies within their business. What should we be focusing on? Is it too new? How do we get started? Are we too far behind? All of these questions are totally valid...but I'm tired of people asking instead of doing! So this week, I'm sharing my three mobile table stakes that every organization should absolutely start with when it comes to their mobile strategy. Once you've got these in place, the rest of your strategy will fall into place!