Latest Klaviyo Podcast Episodes
Season 2: Ep. 9: Make Better Decisions with Better Data with Zach Rego from Triple Whale
In Reviews We Trust - November 02, 2023 23:00 - 30 minutesIn this episode host Callum McKeefery talks to Zach Rego, SVP of Revenue at Triple Whale , the company that bring the metrics that matter most into one easy-to-use dashboard, enabling you to get the real-time insights you need to grow your brand. They discuss topics such as the role of e-comme...
Season 2: Ep. 8 Unpacking Entrepreneurial Success in Ecommerce: Darin Lynch from Irish Titan
In Reviews We Trust - September 25, 2023 09:00 - 41 minutesIn this episode, show host Callum McKeefery talks to Darin Lynch founder and CEO of Irish Titan In this conversation, Darin and Callum discuss such topics as: AI's role in the future of eCommerce The best environment to produce creativity Guerilla marketing and entrepreneurial spirit Is f...
Season 2: Ep: 7 Data-Driven CX: Create the ultimate customer experience: Tink Taylor, Dotdigital
In Reviews We Trust - August 22, 2023 15:00 - 45 minutesIn this episode, show host Callum McKeefery talks to Tink Taylor, Founder and president of the Dotdigital Group PLC. Tink is a giant in the world of tech and a true industry veteran with 25 years of experience in the digital ecosystem. In this conversation, Tink and Callum discuss such topics ...
Season 2: Ep. 6 -What happens to eCommerce when people are signed-in, with Joe Vancena from Status
In Reviews We Trust - July 27, 2023 16:00 - 32 minutesIn this episode host Callum McKeefery talks to Joe Vancena, CEO & Co-Founder at Status, driving retention through signed-in accounts. They discuss: What happens in ecommerce when people are signed in. How customer accounts can solve some of the big picture problem brands are facing with per...
Season 2: Ep. 6 - What happens to eCommerce when people are signed-in, with Joe Vancena from Status
In Reviews We Trust - July 27, 2023 16:00 - 32 minutesIn this episode host Callum McKeefery talks to Joe Vancena, CEO & Co-Founder at Status, the company driving retention through signed-in accounts. They discuss: What happens in eCommerce when people are signed in? How customer accounts can solve some of the big picture problems brands are faci...
Season 2: Ep. 5 - The Performance Mindset: Unlocking Conscious Profitability and AI-Driven Success, with Arjun Jolly from adQuadrant
In Reviews We Trust - July 04, 2023 21:00 - 38 minutesIn this episode host Callum McKeefery talks to Arjun Jolly, the COO and Co-Founder of adQuadrant, one of the world’s leading digital advertising firms. They discuss the power of the performance mindset, the new focus on conscious profitability in 2023 the 'wait and see' year, applying AI to en...
Season 2: Ep. 5: The Performance Mindset: Unlocking Conscious Profitability and AI-Driven Success, with Arjun Jolly from adQuadrant
In Reviews We Trust - July 04, 2023 21:00 - 38 minutesIn this episode host Callum McKeefery talks to Arjun Jolly, the COO and Co-Founder of adQuadrant, one of the world’s leading digital advertising firms. They discuss the power of the performance mindset, the new focus on conscious profitability in 2023 the 'wait and see' year, applying AI to en...
Season 2: Ep. 4 - Customer-Centric Retail: Building Relationships for Ongoing Success' with Camilla Tress from Oliver Bonas
In Reviews We Trust - June 15, 2023 12:00 - 38 minutesIn this episode host Callum McKeefery talks to Camilla Tress , the Connected Commerce Lead at Oliver Bonas the independent British lifestyle store. They discuss why a focus on customer experience is crucial to developing strong customer relationships, why creating unique experiences both on an...
Growing a brand from £6m to £50m with data
Shopify Across the Pond - June 06, 2023 08:22 - 41 minutes ★★★★★ - 1 ratingSpecifically, Oliver discusses: Why the eCommerce 'data hype' hasn't even kicked off yet. Which data points were used as a the Managing Director of a global brand What he misses and doesn't miss about being a retailer. ROAS (a little debate) and attribution and how they impact on retailers ...
Season 2: Ep. 3: Mastering the Latest Trends in DTC eCommerce with Kaitlyn Fostey from Levitate Foundry
In Reviews We Trust - June 02, 2023 10:00 - 29 minutesIn this episode host and REVIEWS.io CEO Callum McKeefery is joined by gust Kaitlyn Fostey from US Agency - Levitate Foundry Levitate Foundry is the premier eCommerce Growth Marketing Firm, which prides itself on the successes of its DTC clients over the years. Through groundbreaking storytell...
Season 2: Ep. 3 - Mastering the Latest Trends in DTC eCommerce with Kaitlyn Fostey from Levitate Foundry
In Reviews We Trust - June 02, 2023 10:00 - 29 minutesIn this episode host and REVIEWS.io CEO Callum McKeefery is joined by gust Kaitlyn Fostey from US Agency - Levitate Foundry Levitate Foundry is the premier eCommerce Growth Marketing Firm, which prides itself on the successes of its DTC clients over the years. Through groundbreaking storytell...
Season 2: Ep.2 - How to reduce environmental impact, and increase profit margins with Greenspark and Noughts & Ones
In Reviews We Trust - May 11, 2023 22:00 - 38 minutesIn this episode host Callum McKeefery talks to Tom Locke Founder of Noughts & Ones, the agency that builds sales-friendly Shopify stores for planet-friendly businesses, and Matt Williams, COO and Co-Founder of Greenspark who help businesses and individuals to make a planet-positive impact. The...
Season 2: Ep.2: How to reduce environmental impact, and increase profit margins with Greenspark and Noughts & Ones
In Reviews We Trust - May 11, 2023 22:00 - 38 minutesIn this episode host Callum McKeefery talks to Tom Locke Founder of Noughts & Ones, the agency that builds sales-friendly Shopify stores for planet-friendly businesses, and Matt Williams, COO and Co-Founder of Greenspark who help businesses and individuals to make a planet-positive impact. The...
How can brands maximise value from customer data across multi channel?
Shopify Across the Pond - May 09, 2023 14:18 - 36 minutes ★★★★★ - 1 ratingSpecifically, Phill discusses: The value of customer data - the real insight Customer Data Platforms - what are they and who needs one Design vs. Deployment - what's the debate and why? To find out more about PAASE, click here. To connect with Phill on Linkedin, click here.
Season 2: Ep.1 Why ugly ads perform better with Callum Devine from CB Social
In Reviews We Trust - April 25, 2023 13:00 - 39 minutesIn this episode Callum McKeefery, show host and CEO of REVIEWS.io talks to Callum Devine, Founder and Managing Director of CB Social, a paid social media management agency tailored for e-commerce. They discuss the key social channels for driving agency revenue and growth, the most valuable wa...
Season 2: Ep.1 - Why ugly ads perform better with Callum Devine from CB Social
In Reviews We Trust - April 25, 2023 13:00 - 39 minutesIn this episode Callum McKeefery, show host and CEO of REVIEWS.io talks to Callum Devine, Founder and Managing Director of CB Social, a paid social media management agency tailored for e-commerce. They discuss the key social channels for driving agency revenue and growth, the most valuable wa...
How DTC-first brands can use retail marketplaces to improve acquisition costs
Shopify Across the Pond - April 18, 2023 15:28 - 35 minutes ★★★★★ - 1 ratingSpecifically, Jamie discussses: Dr. Squatch's history and how our view on marketplaces has changed over time Their advertising strategy on Amazon, how that fits in with their overall marketing mix, and the tests they've run to confirm/validate that Trends that she's seeing in the marketplace/...
Why email deliverability is harming your bottom line
Shopify Across the Pond - April 12, 2023 12:14 - 37 minutes ★★★★★ - 1 ratingSpecifically, they discuss: Some practical number on deliverability Why it shouldn't be neglected How automations can affect deliverability. To connect with Israa, click here. To get Israa's deliverability guide, click here.
Sustainability, eCommerce and its impact?
Shopify Across the Pond - March 30, 2023 08:21 - 42 minutes ★★★★★ - 1 ratingSpecifically, Rhona discusses: Why brands get sweaty palms when it comes to sustainability What is sustainable and what isn't. Does more sustainability mean less profitability? To find out more about Rhona's upcoming workshops, click here. To connect on Linkedin, click here.
Can live shopping really work in the west?
Shopify Across the Pond - March 22, 2023 10:02 - 29 minutes ★★★★★ - 1 ratingSpecifically, Guillaume discusses: The real numbers on live shopping Social media vs on-store live shopping Shoppable content To find out more about LiveMeUp click here Mention Shopify Across the Pond to get a 2 month free trial.
How can you use profitability analysis to grow your business in the right direction
Shopify Across the Pond - March 14, 2023 16:16 - 38 minutes ★★★★★ - 1 ratingSpecifically, Lucy and Adam discuss How Lucy moved from banking to eCommerce Her big profit epiphany in 2022 Why she went big on wholesale The numbers that really matter when it come s Her plans for 2023 To find out more about Bare Kind, click here To connect with Lucy, click here
How to significantly grow your email list using the power of social media ads
Shopify Across the Pond - February 21, 2023 16:32 - 24 minutes ★★★★★ - 1 ratingSpecifically, Laura discusses: Why there's a bad rep for ads now. The ways we need to change our thinking on ads How she's getting success eCom brands and the ad types she's using. To find out more and connect with Laura, please see the links below: https://www.linkedin.com/in/laurahanlon-p...
Ep. 24: Email v TikTok: which channel is most effective? With Phill Manson, Joe Marston and Liam Dean
In Reviews We Trust - February 16, 2023 11:00 - 43 minutesIn this episode Callum McKeefery, show host and CEO of REVIEWS.io talks to Phill Manson, founder and CEO of PAASE Digital the marketing automation specialists, and Joe Marston and Liam Dean both co-founders and owners of For You Advertising, the leading TikTok agency that creates UGC that conver...
Ep. 24: (Season One Finale): Email v TikTok: which channel is most effective? With Phill Manson, Joe Marston and Liam Dean
In Reviews We Trust - February 16, 2023 11:00 - 43 minutesIn the final episode of our first season here on the In Reviews We Trust Podcast, Callum McKeefery show host and CEO of REVIEWS.io talks to Phill Manson, founder and CEO of PAASE Digital the marketing automation specialists, and Joe Marston and Liam Dean, co-founders and owners of For You Adver...
Ep. 24: (Season One Finale) - Email v TikTok: which channel is most effective? With Phill Manson, Joe Marston and Liam Dean
In Reviews We Trust - February 16, 2023 11:00 - 43 minutesIn the final episode of our first season here on the In Reviews We Trust Podcast, Callum McKeefery show host and CEO of REVIEWS.io talks to Phill Manson, founder and CEO of PAASE Digital the marketing automation specialists, and Joe Marston and Liam Dean, co-founders and owners of For You Adver...
How to leverage the power of email and SMS to retain your e-commerce customers
Shopify Across the Pond - February 07, 2023 15:59 - 42 minutes ★★★★★ - 1 ratingSpecifically, Gabe discusses: Why email and SMS is important to him in his role at Annmarie skin care. What he really thinks about personalisation and segmentation. Why retention has become far more important than it was. To connect with Gabe, click here.
How to take your customer journey from drab to amazing
Shopify Across the Pond - January 31, 2023 13:30 - 30 minutes ★★★★★ - 1 ratingSpecifically, Eric discusses: What Customer Journey really means Where brands take a miss step How persoanlisation can be used in practical terms Please also find all of the link Eric refers to in the podcast, here: - Winc (wine brand) : https://www.winc.com/ - Woodhouse clothing - https:/...
Ep. 23 - 2023 eCommerce Outlook: Trends, Tools and Strategies with Rich Himsworth
In Reviews We Trust - January 31, 2023 11:00 - 36 minutesIn this episode Callum McKeefery, show host and CEO of REVIEWS.io talks to Rich Himsworth, Founder & CEO of Salesfire, an intelligent conversion rate optimisation solution. They discuss their fundraising journeys, the unpredictable route of product development, AI-powered search, SaaS tools tha...
Ep. 23 - 2023 eCommerce: Trends, Tools and Tips with CRO expert Rich Himsworth
In Reviews We Trust - January 31, 2023 11:00 - 36 minutesIn this episode Callum McKeefery, show host and CEO of REVIEWS.io talks to Rich Himsworth, Founder & CEO of Salesfire, an intelligent conversion rate optimisation solution. They discuss their fundraising journeys, the unpredictable route of product development, AI-powered search, SaaS tools tha...
How product brands can win with SMS in 2023 & beyond
Shopify Across the Pond - January 24, 2023 05:36 - 34 minutes ★★★★★ - 1 ratingSpecifically, she discusses: Why is SMS is seen as spammy? How to understand if SMS will work for your brand, What's working now with SMS. How to get around the new changes to the Apple inbox for SMS. To connect with Kerri, click here. To find out more about The Greenhouse, click here.