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In Reviews We Trust

59 episodes - English - Latest episode: 5 months ago -

The 'In Reviews We Trust' podcast is brought to you by host Callum McKeefery, CEO of REVIEWS.io, a leading online review platform used by over 8,200+ fast-growing brands. Each episode features inspirational guests that include SaaS leaders, experts and entrepreneurs, providing invaluable insights to help you grow and scale your e-commerce business. Each episode will be approximately 20 minutes long and published bi-weekly.

Entrepreneurship Business e-commerce growth business direct-to-consumer dtc reviews shopify shopify apps ecommerce saas
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Episodes

Season 2: Ep. 9: Make Better Decisions with Better Data with Zach Rego from Triple Whale

November 02, 2023 23:00 - 30 minutes - 21.3 MB

In this episode host Callum McKeefery talks to Zach Rego,  SVP of Revenue at Triple Whale , the company that bring the metrics that matter most into one easy-to-use dashboard, enabling you to get the real-time insights you need to grow your brand. They discuss topics such as the role of e-commerce analytics, artificial intelligence in driving e-commerce growth, the evolution of the industry, and the importance of data access. Zach also shares some insights on Triple Whale's unique features ...

Season 2: Ep. 8 Unpacking Entrepreneurial Success in Ecommerce: Darin Lynch from Irish Titan

September 25, 2023 09:00 - 41 minutes - 28.4 MB

In this episode, show host Callum McKeefery talks to Darin Lynch founder and CEO of Irish Titan In this conversation, Darin and Callum discuss such topics as: AI's role in the future of eCommerce  The best environment to produce creativity  Guerilla marketing and entrepreneurial spirit Is focusing on SEO an outdated mindset? Darin Lynch LinkedIn Callum McKeefery: LinkedIn Twitter Show notes: Irish Titan Big Commerce Shopify Shopware Smeg Otis Spunkmeyer Books: 'Start with why' Simon...

Season 2: Ep: 7 Data-Driven CX: Create the ultimate customer experience: Tink Taylor, Dotdigital

August 22, 2023 15:00 - 45 minutes - 31.4 MB

In this episode, show host Callum McKeefery talks to Tink Taylor, Founder and president of  the Dotdigital Group PLC. Tink is a giant in the world of tech and a true industry veteran with 25 years of experience in the digital ecosystem. In this conversation, Tink and Callum discuss such topics as: How relevancy = results How data is the foundation for delivering exceptional customer experiences How to solve problems with processes, not people  How success should not be measured in the n...

Season 2: Ep. 6 -What happens to eCommerce when people are signed-in, with Joe Vancena from Status

July 27, 2023 16:00 - 32 minutes - 22.6 MB

In this episode host Callum McKeefery talks to Joe Vancena, CEO & Co-Founder at Status, driving retention through signed-in accounts. They discuss: What happens in ecommerce when people are signed in.  How customer accounts can solve some of the big picture problem brands are facing with  personalization and retention and the loss of data and consumer privacy. How returns are a very vital moment in your relationship with your customer and how should address them differently.  The pro's ...

Season 2: Ep. 6 - What happens to eCommerce when people are signed-in, with Joe Vancena from Status

July 27, 2023 16:00 - 32 minutes - 22.6 MB

In this episode host Callum McKeefery talks to Joe Vancena, CEO & Co-Founder at Status, the company driving retention through signed-in accounts. They discuss: What happens in eCommerce when people are signed in? How customer accounts can solve some of the big picture problems brands are facing with personalization, retention and the loss of data and consumer privacy. How returns are a very vital moment in your relationship with your customer and how should address them differently. The...

Season 2: Ep. 5 - The Performance Mindset: Unlocking Conscious Profitability and AI-Driven Success, with Arjun Jolly from adQuadrant

July 04, 2023 21:00 - 38 minutes - 26.2 MB

In this episode host Callum McKeefery talks to Arjun Jolly, the COO and Co-Founder of adQuadrant, one of the world’s leading digital advertising firms. They discuss the power of the performance mindset, the new focus on conscious profitability in 2023 the 'wait and see' year,  applying AI to enhance workflows, the impact of having a challenger mentality and above all, how health = wealth. Callum McKeefery: LinkedIn Twitter Arjun Jolly LinkedIn Show notes: adQuadrant Hims Bolt Triple Whal...

Season 2: Ep. 5: The Performance Mindset: Unlocking Conscious Profitability and AI-Driven Success, with Arjun Jolly from adQuadrant

July 04, 2023 21:00 - 38 minutes - 26.2 MB

In this episode host Callum McKeefery talks to Arjun Jolly, the COO and Co-Founder of adQuadrant, one of the world’s leading digital advertising firms. They discuss the power of the performance mindset, the new focus on conscious profitability in 2023 the 'wait and see' year,  applying AI to enhance workflows, the impact of having a challenger mentality and above all, how health = wealth. Callum McKeefery: LinkedIn Twitter Arjun Jolly LinkedIn Show notes: adQuadrant Hims Bolt Triple Whal...

Season 2: Ep. 4 - Customer-Centric Retail: Building Relationships for Ongoing Success' with Camilla Tress from Oliver Bonas

June 15, 2023 12:00 - 38 minutes - 26.5 MB

In this episode host Callum McKeefery talks to Camilla Tress , the Connected Commerce Lead at Oliver Bonas the independent British lifestyle store. They discuss why a focus on customer experience is crucial to developing strong customer relationships,  why creating unique experiences both on and offline drives growth,  the benefits of using a headless eCommerce platform, the future of retail and AI, and how to use your review content to build brand awareness. Callum McKeefery: LinkedIn Tw...

Season 2: Ep. 3 - Mastering the Latest Trends in DTC eCommerce with Kaitlyn Fostey from Levitate Foundry

June 02, 2023 10:00 - 29 minutes - 20.1 MB

In this episode host and  REVIEWS.io CEO Callum McKeefery is joined by gust Kaitlyn Fostey from US Agency - Levitate Foundry Levitate Foundry is  the premier eCommerce Growth Marketing Firm, which prides itself on the successes of its DTC clients over the years. Through groundbreaking storytelling and focus on innovative brands, Levitate Foundry is known for driving success through data analytics, effective branding and growth strategies In this episode they discuss the most most valuable ...

Season 2: Ep. 3: Mastering the Latest Trends in DTC eCommerce with Kaitlyn Fostey from Levitate Foundry

June 02, 2023 10:00 - 29 minutes - 20.1 MB

In this episode host and  REVIEWS.io CEO Callum McKeefery is joined by gust Kaitlyn Fostey from US Agency - Levitate Foundry Levitate Foundry is  the premier eCommerce Growth Marketing Firm, which prides itself on the successes of its DTC clients over the years. Through groundbreaking storytelling and focus on innovative brands, Levitate Foundry is known for driving success through data analytics, effective branding and growth strategies In this episode they discuss the most most valuable ...

Season 2: Ep.2 - How to reduce environmental impact, and increase profit margins with Greenspark and Noughts & Ones

May 11, 2023 22:00 - 38 minutes - 26.8 MB

In this episode host Callum McKeefery talks to Tom Locke Founder of Noughts & Ones, the agency that builds sales-friendly Shopify stores for planet-friendly businesses, and Matt Williams, COO and Co-Founder of Greenspark who help businesses and individuals to make a planet-positive impact.  They discuss ways businesses can drive sustainable practices whilst increasing profitability, the importance of choosing and researching your partners and being conscious of your networks. The impact of ...

Season 2: Ep.2: How to reduce environmental impact, and increase profit margins with Greenspark and Noughts & Ones

May 11, 2023 22:00 - 38 minutes - 26.8 MB

In this episode host Callum McKeefery talks to Tom Locke Founder of Noughts & Ones, the agency that builds sales-friendly Shopify stores for planet-friendly businesses, and Matt Williams, COO and Co-Founder of Greenspark who help businesses and individuals to make a planet-positive impact.  They discuss ways businesses can drive sustainable practices whilst increasing profitability, the importance of choosing and researching your partners and being conscious of your networks. The impact of ...

Season 2: Ep.1 Why ugly ads perform better with Callum Devine from CB Social

April 25, 2023 13:00 - 39 minutes - 27.1 MB

In this episode Callum McKeefery, show host and CEO of REVIEWS.io talks to Callum Devine, Founder and  Managing Director of CB Social,  a paid social media management agency tailored for e-commerce. They discuss the key social channels for driving agency revenue and growth, the most valuable way to use chat GPT for SEO, the best-performing aesthetic for ads, the value of user-generated content,  and the importance of finding your niche and providing exceptional customer service. Episode li...

Season 2: Ep.1 - Why ugly ads perform better with Callum Devine from CB Social

April 25, 2023 13:00 - 39 minutes - 27.1 MB

In this episode Callum McKeefery, show host and CEO of REVIEWS.io talks to Callum Devine, Founder and  Managing Director of CB Social,  a paid social media management agency tailored for e-commerce. They discuss the key social channels for driving agency revenue and growth, the most valuable way to use chat GPT for SEO, the best-performing aesthetic for ads, the value of user-generated content,  and the importance of finding your niche and providing exceptional customer service. Episode li...

Ep. 24: Email v TikTok: which channel is most effective? With Phill Manson, Joe Marston and Liam Dean

February 16, 2023 11:00 - 43 minutes - 30.1 MB

In this episode Callum McKeefery, show host and CEO of REVIEWS.io talks to Phill Manson, founder and CEO of PAASE Digital the marketing automation specialists, and Joe Marston and Liam Dean both co-founders and owners of For You Advertising, the leading TikTok agency that creates UGC that converts. They discuss... The opportunities and hesitancies of larger retailers on TikTok The value of being able to access your customers data/ email The fact you can’t get reviews/ feedback from TikTok c...

Ep. 24: (Season One Finale) - Email v TikTok: which channel is most effective? With Phill Manson, Joe Marston and Liam Dean

February 16, 2023 11:00 - 43 minutes - 30.1 MB

In the final episode of our first season here on the In Reviews We Trust Podcast,  Callum McKeefery show host and CEO of REVIEWS.io talks to Phill Manson, founder and CEO of PAASE Digital the marketing automation specialists, and Joe Marston and Liam Dean, co-founders and owners of For You Advertising, the leading TikTok agency that creates UGC that converts. They discuss... The opportunities and hesitancies of larger retailers on TikTok The value of being able to access your customers data...

Ep. 24: (Season One Finale): Email v TikTok: which channel is most effective? With Phill Manson, Joe Marston and Liam Dean

February 16, 2023 11:00 - 43 minutes - 30.1 MB

In the final episode of our first season here on the In Reviews We Trust Podcast,  Callum McKeefery show host and CEO of REVIEWS.io talks to Phill Manson, founder and CEO of PAASE Digital the marketing automation specialists, and Joe Marston and Liam Dean, co-founders and owners of For You Advertising, the leading TikTok agency that creates UGC that converts. They discuss... The opportunities and hesitancies of larger retailers on TikTok The value of being able to access your customers data...

Ep. 23 - 2023 eCommerce Outlook: Trends, Tools and Strategies with Rich Himsworth

January 31, 2023 11:00 - 36 minutes - 25.1 MB

In this episode Callum McKeefery, show host and CEO of REVIEWS.io talks to Rich Himsworth, Founder & CEO of Salesfire, an intelligent conversion rate optimisation solution. They discuss their fundraising journeys, the unpredictable route of product development, AI-powered search, SaaS tools that enable merchants to manage their own services, taking control from agencies, and the new affiliate wave. Episode links: Rich Himsworth: LinkedIn Callum McKeefery: LinkedIn Twitter Show notes: S...

Ep. 23 - 2023 eCommerce: Trends, Tools and Tips with CRO expert Rich Himsworth

January 31, 2023 11:00 - 36 minutes - 25.1 MB

In this episode Callum McKeefery, show host and CEO of REVIEWS.io talks to Rich Himsworth, Founder & CEO of Salesfire, an intelligent conversion rate optimisation solution. They discuss their fundraising journeys, the unpredictable route of product development, AI-powered search, SaaS tools that enable merchants to manage their own services, taking control from agencies, and the new affiliate wave. Episode links: Rich Himsworth: LinkedIn Callum McKeefery: LinkedIn Twitter Show notes: S...

Ep. 22 - How to turn your customers into affiliates with Noah Tucker

January 18, 2023 16:00 - 31 minutes - 21.6 MB

In this episode Callum McKeefery, show host and CEO of REVIEWS.io talks to Noah Tucker, Founder & CEO of Social Snowball, an affiliate marketing solution. They talk about their journey as bootstrapped entrepreneurs, they also discussed the place of gorilla marketing in B2B comms and the art of turning your customers into affiliates.  Episode links: Noah Tucker: Twitter LinkedIn Callum McKeefery: LinkedIn Twitter Show notes: Social Snowball Refersion CJ (Commission Junction) Klaviyo ...

Ep. 22: How to turn your customers into affiliates with Noah Tucker

January 18, 2023 16:00 - 31 minutes - 21.6 MB

In this episode Callum McKeefery, show host and CEO of REVIEWS.io talks to Noah Tucker, Founder & CEO of Social Snowball, an affiliate marketing solution. They talk about their journey as bootstrapped entrepreneurs, they also discussed the place of gorilla marketing in B2B comms and the art of turning your customers into affiliates.  Episode links: Noah Tucker Twitter LinkedIn Callum McKeefery: LinkedIn Twitter Show notes: Social Snowball Refersion CJ (Commission Junction) Klaviyo S...

Ep. 21 - Review Mining: How to Extract Rich Insights that Drive Growth with Lorenzo Carreri

January 05, 2023 17:00 - 32 minutes - 22.6 MB

In this episode Callum McKeefery, show host and CEO of REVIEWS.io talks to Lorenzo Carreri, an expert in CRO, User Research and Experimentation They discuss the often unexplored value of review mining your own reviews as well as those of your competitors to find what people really like and don't like, and how best this information can be used across the business to refine products and services, refine messaging and drive innovation. Episode links: Lorenzo Carreri Twitter LinkedIn Callum ...

Episode 21: Review Mining: How to Extract Rich Insights that Drive Growth, Lorenzo Carreri

January 05, 2023 17:00 - 32 minutes - 22.6 MB

In this episode Callum McKeefery, show host and CEO of REVIEWS.io talks to Lorenzo Carreri, an expert in CRO, User Research and Experimentation They discuss the often unexplored value of review mining your own reviews as well as those of your competitors to find what people really like and don't like, and how best this information can be used across the business to refine products and services, refine messaging and drive innovation. Episode links: Lorenzo Carreri Twitter LinkedIn Callum ...

Ep. 20 - Simple ways to drastically improve your product page conversion: Rishi Rawat

December 14, 2022 22:00 - 38 minutes - 26.3 MB

In this episode Callum McKeefery, show host and CEO of REVIEWS.io talks to Rishi Rawat, 'The Shopify product page guy'. They discuss the potential role of AI in creating product descriptions, and the value of using data/ feedback gathered from reviews to create effective descriptions. Rishi describes his simple three-step approach to copywriting for product pages. Episode links: Rishi Rawat: LinkedIn Twitter Frictionless Commerce Callum McKeefery: LinkedIn Twitter Show notes: Google Opt...

Ep. 19 - The most effective way to manage your eCommerce store with Keith Matthews

November 29, 2022 11:00 - 30 minutes - 21 MB

(PLEASE NOTE: This episode was recorded on 27th July 2022) In this episode, Callum McKeefery show host and CEO of REVIEWS.io talks to Keith Matthews, Founder of Milk Bottle Labs - Ireland's Shopify Experts. They discuss the most effective way to set up your eCommerce store, the importance of photography and repurposing content, the value of Klaviyo and costs of migration, the challenges all eCommerce store owners have whether large or small, the value of developing the right app ecosystem ...

Special Ep. 18 - REVIEWS.io x Klaviyo x Penny Black

November 10, 2022 10:00 - 44 minutes - 30.6 MB

This week's episode is a special edition of the In Reviews We Trust podcast, in which show host Callum McKeefery, CEO of REVIEWS.io is joined by guests from Klaviyo the email marketing platform for eCommerce,  and Penny Black the personalised Ecommerce packaging specialists. Douglas Franklin, Founder and CEO of Penny Black, and Jordan Bouchier-Lee Strategic Partnerships Manager (Technology Platforms) at Klaviyo, join Callum McKeefery, CEO of REVIEWS.io to discuss the importance of building ...

Special Ep. 18 - REVIEWS.io x Klaviyo x Penny Black

November 10, 2022 10:00 - 44 minutes - 30.6 MB

This week's episode is a special edition of the In Reviews We Trust podcast, in which show host Callum McKeefery, CEO of REVIEWS.io is joined by guests from Klaviyo the email marketing platform for eCommerce,  and Penny Black the personalised Ecommerce packaging specialists. Douglas Franklin, Founder and CEO of Penny Black, and Jordan Bouchier-Lee Strategic Partnerships Manager (Technology Platforms) at Klaviyo, join Callum McKeefery, CEO of REVIEWS.io to discuss the importance of building ...

Ep. 17: How to build an email strategy that goes beyond revenue to increase profit margin, with Adam Kitchen

October 27, 2022 15:00 - 30 minutes - 21.3 MB

In this episode, Callum McKeefery show host and CEO of REVIEWS.io talks to Adam Kitchen, Co-Founder of Magnet Monster. They discuss how managing the client base effectively, and providing quality service rather than a focus on constant growth can lead to longer retention. They also chat about the importance of participating in Black Friday, but not at the expense of eroding your future profitability. What it takes to build an email strategy that goes beyond revenue, that supports the whole ...

Ep. 16: Understanding The True Value of Data with Jon Ivanco

October 13, 2022 15:00 - 51 minutes - 35.6 MB

In this episode, Callum McKeefery show host and  CEO of REVIEWS.io talks to Jon Ivanco, Co-founder of Formtoro. They discuss the importance of gaining insights as to where the gaps exist in your customer journey and business, Understanding the psychology and the philosophy behind what questions to ask, how to ask them, how to derive with that data. The importance of understanding what you are collecting, why you are collecting it, and then leveraging that data to make better decisions - k...

Ep. 15: How to use SMS correctly to achieve sustained growth: Lisa Popovici

September 27, 2022 13:00 - 29 minutes - 20.2 MB

In this episode, Callum McKeefery show host and  CEO of REVIEWS.io talks to Lisa Popovici, Co-founder and CMO at Cartloop They discuss the importance of treating the SMS channel in the right way in order to delight the customer, achieve sustained growth, customer retention,  and increase satisfaction. They talk about the unique approach to communications required with SMS, and if done correctly, how it can help to reduce support costs, cut backlogs, alleviate buying concerns and help turn ...

Ep. 15: How to achieve sustained growth with SMS: Lisa Popovici

September 27, 2022 13:00 - 29 minutes - 20.2 MB

In this episode, Callum McKeefery show host and  CEO of REVIEWS.io talks to Lisa Popovici, Co-founder and CMO at Cartloop They discuss the importance of treating the SMS channel in the right way in order to delight the customer, achieve sustained growth, customer retention,  and increase satisfaction. They talk about the unique approach to communications required with SMS, and if done correctly, how it can help to reduce support costs, cut backlogs, alleviate buying concerns and help turn s...

Ep. 14: Managing people, brand and partnerships in a rapidly changing tech landscape

September 14, 2022 09:00 - 35 minutes - 24.7 MB

In this episode Callum McKeefery show host and  CEO of REVIEWS.io talks to Nic Dunn CEO and Founder of Charle the Shopify Expert Accredited Agency They discuss the value in the unlikely move from paramedic to eCommerce entrepreneur, the challenges of hiring and retaining staff in the current market and what changes may present themselves in the coming year,  pricing strategies in the event of a recession, how to maintain a unique brand and customer experience when the format of many online...

Ep. 13: The Best Way to Leverage AI in Digital Marketing: Ann Stanley

August 26, 2022 13:00 - 32 minutes - 22.5 MB

In this episode, Callum McKeefery, CEO of REVIEWS.io talks to Ann Stanley, CEO and Founder of Anicca Digital. They discuss sequential and cross-channel marketing strategies, video review remarketing, use of custom audiences and first-party data, and data privacy issues with using Google Tag Manager. They also debate about TikTok ads and using AI to spot fabricated reviews. Episode links: Ann Stanley LinkedIn Callum McKeefery: LinkedIn Twitter Show notes: Anicca Digital Google Tag Manage...

Ep. 12: The Powerful Impact of Mentorship and Focus: Nathan Lomax

August 18, 2022 09:00 - 31 minutes - 21.9 MB

In this episode Callum McKeefery, CEO of REVIEWS.io talks to Nathan Lomax, Director and Co-founder of Quickfire Digital They discuss the value of mentorship at all stages of business, personal growth and development,  the importance of specialising and focussing on expertise over generalism, the value of a hospitality background and the challenges of sourcing the right employees to support growth. Episode links: Nathan Lomax Linkedin Callum McKeefery: LinkedIn Twitter Show notes: Quick...

Ep. 11: How to recession-proof your financial planning: Tom Lovelace

August 04, 2022 10:00 - 25 minutes - 17.7 MB

In this episode Callum Mckeefery, CEO of REVIEWS.io talks to Tom Lovelace the Commercial Lead for Credit at  Juni  - The financial companion for eCommerce. They discuss the importance of financial planning through a recession, raising capital in the current economic climate,  building relationships with multiple financial suppliers to create a diverse source of finance, and using crowdfunding to help build communities. Episode links: Tom Lovelace LinkedIn Callum McKeefery: LinkedIn Twi...

Ep. 10: How to mitigate the cost of click fraud across all channels of paid acquisition: Neil Andrew

July 20, 2022 12:00 - 33 minutes - 22.7 MB

In this episode, host Callum McKeefery - CEO of REVIEWS.io is joined by Neil Andrew, founder and CEO of Lunio (formerly PPC Protect).  They discuss the changes in demands of VC's for capital fundraising, true cost of click fraud across all forms & channels of paid acquisition, how to mitigate these costs, the risks of using audience expansion tools, how best to manage refund requests and tips on the most effective way to manage your paid campaigns. PLEASE NOTE: At the time of recording, Ne...

Ep 9: The benefits of building a business community with Adam Pearce and Peter Gardner

July 04, 2022 15:00 - 23 minutes - 15.9 MB

In this episode Callum McKeefery, host and CEO of REVIEWS.io is in discussion with Adam Pearce and Peter Gardner, the CEO and CVO of Blend Commerce, and founders of the eCom Collab Club. They discuss the value of creating and building communities, brand loyalty,  data acquisition, customer value optimisation and their favourite eCom apps right now. Episode links: Adam Pearce linkedin.com/in/shopifyexpertadampearce/ Peter Gardner linkedin.com/in/peterjamesgardner/ Callum McKeefery: linke...

Ep 8: Top tips from a Klaviyo Master: Phill Manson

June 24, 2022 13:00 - 41 minutes - 28.7 MB

In this episode Callum McKeefery, host and CEO of REVIEWS.io is in discussion with Phill Manson, the Managing Director and Founder of PAASE Digital - the first EMEA Klaviyo Master Elite partner. They discuss the best approach to email marketing, SMS, retention, data usage, customer life time value, the centralisation of activity to better control brand communications and  the changes in the market over the next 18 months. Episode links: Phill Mason linkedin.com/in/phillmanson/ Callum McKee...

EP8: Top tips from a Klaviyo Master: Phill Manson

June 24, 2022 13:00 - 41 minutes - 28.7 MB

In this episode Callum McKeefery, host and CEO of REVIEWS.io is in discussion with Phill Manson, the Managing Director and Founder of PAASE Digital - the first EMEA Klaviyo Master Elite partner. They discuss the best approach to email marketing, SMS, retention, data usage, customer life time value, the centralisation of activity to better control brand communications and  the changes in the market over the next 18 months. Episode links: Phill Mason linkedin.com/in/phillmanson/ Callum McKee...

Ep 8: Top tips from a Klaviyo Master: Phill Manson

June 24, 2022 13:00 - 41 minutes - 28.7 MB

In this episode Callum McKeefery, host and CEO of REVIEWS.io is in discussion with Phill Manson, the Managing Director and Founder of PAASE Digital - the first EMEA Klaviyo Master Elite partner. They discuss the best approach to email marketing, SMS, retention, data usage, customer life time value, the centralisation of activity to better control brand communications and  the changes in the market over the next 18 months. Episode links: Phill Mason linkedin.com/in/phillmanson/ Callum McKee...

EP:7 The Future of SEO with Lukasz Zelezny

June 09, 2022 16:00 - 26 minutes - 18.2 MB

In this episode REVIEWS.io CEO  Callum McKeefery is in conversation with Lukasz Zelezny, SEO expert and owner of consultancy SEO.London. They discuss the place of AI produced content in SEO, Google Analytics 4, Shopify Cookie sharing,  the effectiveness of Tik Tok and and the best way to find hidden keyword gems in Google Console. Episode links: Lukasz Zelezny uk.linkedin.com/in/seomanagerlondon twitter.com/LukaszZelezny Callum McKeefery: linkedin.com/in/callum-mckeefery-1086b47/ https://...

Ep 7: The Future of SEO with Lukasz Zelezny

June 09, 2022 16:00 - 26 minutes - 18.2 MB

In this episode REVIEWS.io CEO  Callum McKeefery is in conversation with Lukasz Zelezny, SEO expert and owner of consultancy SEO.London. They discuss the place of AI produced content in SEO, Google Analytics 4, Shopify Cookie sharing,  the effectiveness of Tik Tok and and the best way to find hidden keyword gems in Google Console. Episode links: Lukasz Zelezny uk.linkedin.com/in/seomanagerlondon twitter.com/LukaszZelezny Callum McKeefery: linkedin.com/in/callum-mckeefery-1086b47/ https://...

Ep 6: How to drastically increase email conversion rates: Chase Dimond

May 26, 2022 05:00 - 32 minutes - 22.4 MB

In this episode Callum is in discussion with Chase Dimond, founder of Structured. Chase talks about his top tips for developing multi million email marketing campaigns that convert. Mentioning the brands who are on top of the game with their custom campaigns and starting a new revolutionary SaaS company that aims to be the Canva of Email design. Episode links: Chase Diamond: linkedin.com/in/chasedimond/ twitter.com/ecomchasedimond Callum McKeefery: linkedin.com/in/callum-mckeefery-1086b47...

EP6: How to drastically increase email conversion rates: Chase Dimond

May 26, 2022 05:00 - 32 minutes - 22.4 MB

In this episode Callum is in discussion with Chase Dimond, founder of Structured. Chase talks about his top tips for developing multi million email marketing campaigns that convert. Mentioning the brands who are on top of the game with their custom campaigns and starting a new revolutionary SaaS company that aims to be the Canva of Email design. Episode links: Chase Diamond: linkedin.com/in/chasedimond/ twitter.com/ecomchasedimond Callum McKeefery: linkedin.com/in/callum-mckeefery-1086b47...

Ep: 5 Achieve pricing optimisation with competitive pricing intelligence: Burc Tanir

May 09, 2022 15:00 - 29 minutes - 20.6 MB

In this episode Callum McKeefery, podcast host and CEO of REVIEWS.io talks to Burc Tanir  CEO and CO-Founder of Prisync (aka the The E-Commerce Pricing Guy)  about competitive pricing strategies, competitor price tracking automation, managing referral partners, shopify app reviews and the future of the e-Commerce. Episode links: Burc Tanir linkedin.com/in/burc-tanir-57482b45/ twitter.com/burctanir Callum McKeefery: linkedin.com/in/callum-mckeefery-1086b47/ https://twitter.com/callummckeefe...

Ep: 5 The Power of Automated Competitor Price Tracking: Burc Tanir

May 09, 2022 15:00 - 29 minutes - 20.6 MB

In this episode Callum McKeefery, podcast host and CEO of REVIEWS.io talks to Burc Tanir  CEO and Co-Founder of Prisync ( aka 'The E-Commerce Pricing Guy'). In this episode they discuss how Burc built his company and went on to develop the strongest automated competitor price monitoring platform in the industry. They discuss the importance  collecting data from pricing automation, of Shopify reviews, competitive pricing strategies, the best way to managing partner referrals, and the future...

EP4: How to conquer America with your brand: Dhruvin Patel

April 27, 2022 15:00 - 21 minutes - 15 MB

In this episode of  'In Reviews We Trust' the REVIEWS.io podcast, host and CEO, Callum McKeefery is in conversation with Dhruvin Patel, Optometrist and founder of Ocushield, discussing the super fast growth of this DTC and wholesale brand.  They talk about Ocushield's journey from UK start-up to expansion into the US and beyond. Episode links: Dhruvin Patel linkedin.com/in/dhruvinp/ twitter.com/dhruvin_m Callum McKeefery: linkedin.com/in/callum-mckeefery-1086b47/ https://twitter.com/callu...

Ep 4: How to conquer America with your brand: Dhruvin Patel

April 27, 2022 15:00 - 21 minutes - 15 MB

In this episode of  'In Reviews We Trust' the REVIEWS.io podcast, host and CEO, Callum McKeefery is in conversation with Dhruvin Patel, Optometrist and founder of Ocushield, discussing the super fast growth of this DTC and wholesale brand. They talk about Ocushield's journey from UK start-up to expansion into the US and beyond. Episode links: Dhruvin Patel linkedin.com/in/dhruvinp/ twitter.com/dhruvin_m Callum McKeefery: linkedin.com/in/callum-mckeefery-1086b47/ https://twitter.com/callu...

EP3: How actively listening to feedback helped me grow a multi million pound business: Eddie Whittingham

April 13, 2022 12:00 - 22 minutes - 15.4 MB

In this episode Callum McKeefery, host and CEO of REVIEWS.io is in conversation with Eddie Whittingham, the founder of gofounder.com discussing the importance of garnering feedback and how it can not only grow your online reputation with customers but assist with growing the visibility of your business to potential investors. They then go on to talk about the lonely role of being a founder and how with a community of like minded entrepreneurs, GoFounder allows you to avoid roadblocks when cr...

Ep 3: How actively listening to feedback helped me grow a multi million pound business: Eddie Whittingham

April 13, 2022 12:00 - 22 minutes - 15.4 MB

In this episode Callum McKeefery, host and CEO of REVIEWS.io is in conversation with Eddie Whittingham, the founder of gofounder.com discussing the importance of garnering feedback and how it can not only grow your online reputation with customers but assist with growing the visibility of your business to potential investors. They then go on to talk about the lonely role of being a founder and how with a community of like minded entrepreneurs, GoFounder allows you to avoid roadblocks when cr...

Twitter Mentions

@callummckeefery 54 Episodes
@christianmhoppe 3 Episodes
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@lukaszzelezny 2 Episodes
@ecomchasedimond 2 Episodes
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@noatuck 2 Episodes
@lisapopovici 2 Episodes
@lorenzocarreri 2 Episodes
@jonivanco 1 Episode
@zachrego 1 Episode
@adamk_mm 1 Episode
@betterretail 1 Episode
@keetmachoos 1 Episode