Season 2: Ep.1 Why ugly ads perform better with Callum Devine from CB Social
In Reviews We Trust
English - April 25, 2023 13:00 - 39 minutes - 27.1 MBEntrepreneurship Business e-commerce growth business direct-to-consumer dtc reviews shopify shopify apps ecommerce saas Homepage Download Apple Podcasts Google Podcasts Overcast Castro Pocket Casts RSS feed
In this episode Callum McKeefery, show host and CEO of REVIEWS.io talks to Callum Devine, Founder and Managing Director of CB Social, a paid social media management agency tailored for e-commerce.
They discuss the key social channels for driving agency revenue and growth, the most valuable way to use chat GPT for SEO, the best-performing aesthetic for ads, the value of user-generated content, and the importance of finding your niche and providing exceptional customer service.
Episode links:
Callum Devine:
LinkedIn
Callum McKeefery:
LinkedIn
Twitter
Show notes:
CB Social
IN CTRL
Mabo
Visualsoft
ChatGPT
Carrie Rose
Podcasts:
The Lewis Morgan Podcast
Diary of a CEO
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