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How DTC-first brands can use retail marketplaces to improve acquisition costs
Shopify Across the Pond
English - April 18, 2023 15:28 - 35 minutes - 33.2 MB - ★★★★★ - 1 ratingBusiness Technology shopify marketing ecommerce retail british business email marketing klaviyo Homepage Download Apple Podcasts Google Podcasts Overcast Castro Pocket Casts RSS feed
Previous Episode: Why email deliverability is harming your bottom line
Specifically, Jamie discussses:
Dr. Squatch's history and how our view on marketplaces has changed over timeTheir advertising strategy on Amazon, how that fits in with their overall marketing mix, and the tests they've run to confirm/validate thatTrends that she's seeing in the marketplace/online retail space.To connect with Jamie directly, click here.