Shopify Across the Pond
108 episodes - English - Latest episode: 11 months ago - ★★★★★ - 1 ratingWe're a podcast for Shopify brands that are riding the waves of eCommerce growth. From marketing to hiring, to apps to funding, we're here to bring you inspiration, support and growth as a Shopify brand.
Lovingly created by Blend Commerce, and proudly sponsored by Klaviyo.
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Episodes
Growing a brand from £6m to £50m with data
June 06, 2023 08:22 - 41 minutes - 38.1 MBSpecifically, Oliver discusses: Why the eCommerce 'data hype' hasn't even kicked off yet. Which data points were used as a the Managing Director of a global brand What he misses and doesn't miss about being a retailer. ROAS (a little debate) and attribution and how they impact on retailers To connect with Oliver, click here. To find out more about Sweet Analytics, click here.
How can brands maximise value from customer data across multi channel?
May 09, 2023 14:18 - 36 minutes - 33.4 MBSpecifically, Phill discusses: The value of customer data - the real insight Customer Data Platforms - what are they and who needs one Design vs. Deployment - what's the debate and why? To find out more about PAASE, click here. To connect with Phill on Linkedin, click here.
How DTC-first brands can use retail marketplaces to improve acquisition costs
April 18, 2023 15:28 - 35 minutes - 33.2 MBSpecifically, Jamie discussses: Dr. Squatch's history and how our view on marketplaces has changed over time Their advertising strategy on Amazon, how that fits in with their overall marketing mix, and the tests they've run to confirm/validate that Trends that she's seeing in the marketplace/online retail space. To connect with Jamie directly, click here.
Why email deliverability is harming your bottom line
April 12, 2023 12:14 - 37 minutes - 35 MBSpecifically, they discuss: Some practical number on deliverability Why it shouldn't be neglected How automations can affect deliverability. To connect with Israa, click here. To get Israa's deliverability guide, click here.
Sustainability, eCommerce and its impact?
March 30, 2023 08:21 - 42 minutes - 39.2 MBSpecifically, Rhona discusses: Why brands get sweaty palms when it comes to sustainability What is sustainable and what isn't. Does more sustainability mean less profitability? To find out more about Rhona's upcoming workshops, click here. To connect on Linkedin, click here.
Can live shopping really work in the west?
March 22, 2023 10:02 - 29 minutes - 26.7 MBSpecifically, Guillaume discusses: The real numbers on live shopping Social media vs on-store live shopping Shoppable content To find out more about LiveMeUp click here Mention Shopify Across the Pond to get a 2 month free trial.
How can you use profitability analysis to grow your business in the right direction
March 14, 2023 16:16 - 38 minutes - 35.3 MBSpecifically, Lucy and Adam discuss How Lucy moved from banking to eCommerce Her big profit epiphany in 2022 Why she went big on wholesale The numbers that really matter when it come s Her plans for 2023 To find out more about Bare Kind, click here To connect with Lucy, click here
How to significantly grow your email list using the power of social media ads
February 21, 2023 16:32 - 24 minutes - 23 MBSpecifically, Laura discusses: Why there's a bad rep for ads now. The ways we need to change our thinking on ads How she's getting success eCom brands and the ad types she's using. To find out more and connect with Laura, please see the links below: https://www.linkedin.com/in/laurahanlon-pinkleopard/ https://www.pinkleopard.co.uk/
How to leverage the power of email and SMS to retain your e-commerce customers
February 07, 2023 15:59 - 42 minutes - 39.2 MBSpecifically, Gabe discusses: Why email and SMS is important to him in his role at Annmarie skin care. What he really thinks about personalisation and segmentation. Why retention has become far more important than it was. To connect with Gabe, click here.
How to take your customer journey from drab to amazing
January 31, 2023 13:30 - 30 minutes - 27.9 MBSpecifically, Eric discusses: What Customer Journey really means Where brands take a miss step How persoanlisation can be used in practical terms Please also find all of the link Eric refers to in the podcast, here: - Winc (wine brand) : https://www.winc.com/ - Woodhouse clothing - https://www.woodhouseclothing.com/en-gb/ - bootcamp: https://www.optimonk.com/bootcamp/
How product brands can win with SMS in 2023 & beyond
January 24, 2023 05:36 - 34 minutes - 31.5 MBSpecifically, she discusses: Why is SMS is seen as spammy? How to understand if SMS will work for your brand, What's working now with SMS. How to get around the new changes to the Apple inbox for SMS. To connect with Kerri, click here. To find out more about The Greenhouse, click here.
How to increase customer loyalty and decrease returns
November 29, 2022 09:23 - 33 minutes - 30.9 MBSpecifically, Hossein discusses: What is an acceptable rate of returns for an eCom brand? Does store design or brand drive returns? How can brands reduce the burden of returns? Find out more about Satel Creative here. Get a free 6 month trial of the 'Together app' here To connect with Hossein, click here.
How to turn occasional customers into forever fans of your brand
November 15, 2022 05:30 - 28 minutes - 26.4 MBSpecifically, Monica discusses: Who are your 'real audience' and how to find them. Product vs Customer lead approaches to business Ways to show value Check out more information on Monica below: www.businesswithmonica.com https://www.linkedin.com/in/monicasharmapatnekar/ https://www.businesswithmonica.com/shopifyacrossthepond - desires over demographics framework - the 4 types of questions to ask your customer.
How to grab 'found money' using Amazon to build a second channel to 100k NET profit in 12 months (or less!)
November 08, 2022 09:34 - 28 minutes - 25.8 MBSpecifically, Neil discusses: The Amazon vs Shopify debate The concept of 'Found Money' The misconceptions of Amazon To connect with Neil, click here. To find out more about Voltage Holdings, click here
How can medium sized businesses communicate like a Fortune 500?
October 25, 2022 10:19 - 36 minutes - 33.8 MBSpecifically, Mark discusses: How small/medium-sized businesses can achieve communications and marketing outcomes like a Fortune 500 company Cultivating content that increases the share of voice Marketing and communications strategies that make the most impact on a business's bottom line To find out more about Mark, click here.
How to use trends on social media to launch new products
October 18, 2022 05:00 - 38 minutes - 35.7 MBSpecifically, Tim discusses: Passion vs Profit - what wins? The highs and lows of betting on social media to deliver. How he got into Target stores in 2 weeks. To find out more about Paddlesmash, click here. To connect with Tim, click here.
How to optimise your Shopify store for Black Friday
October 11, 2022 09:04 - 26 minutes - 24.4 MBSpecifically, Thijs discusses: The ads vs SEO debate SEO best practices to implement for BFCM Why SEO is marathon, not a sprint. To find out more about Yoast, click here. To connect with Thijs, click here.
How to bring online buying experience to bricks & mortar retail with technology
September 06, 2022 05:55 - 25 minutes - 23.1 MBSpecifically, she discusses: Brick and Mortar or eCom first" What brick and mortar experiences you can replicate online What retailers should be doing now, in light of a recession. To find out more and connect with Christine, click here.
How to acquire brands on and off Amazon
August 23, 2022 07:00 - 25 minutes - 23.4 MBSpecifically, Alexej disusses: Why brand acquisition can be a less risky form or growth. The pitfalls of brand acquisition. Health and Wellness industry opportunities. To connect with Alexej, please connect with him here.
How to grow DTC businesses using customer lifecycle as a focus
August 16, 2022 10:05 - 27 minutes - 25.1 MBSpecifically, Brandon discusses: Gen-Z and how ways of working affect brands. How this impacts acquisition. The pitfalls of running an LTV focused business. To find out more about Brandon, click here
How You Can Double Sales This Q4 With Product Launches & Email Marketing
August 09, 2022 12:29 - 32 minutes - 29.7 MBSpecifically, Reinis discusses: The biggest challenges for him in 2022. His product launch strategies that can work in Q4 and beyond. The power of email marketing. To find out more about Reinis and his work, click here.
How new tools are driving change in the online commerce space
August 02, 2022 12:07 - 37 minutes - 34.9 MBSpecifically, Luke discusses: Why eCommerce is at the end of an era What are the new tools that Shopify brands should be picking up? Which are the tools we should be dropping? To find out more about Luke and the tools he made reference to, see below: alvio.network Making direct commerce partnerships easy! guild.co (easily create your own branded communities) Kimonix.com (Merchandising) Nibbletechnology.com (AI Chat Bot) Conjura.com - actito.com (Making Sense of big Data)
How can a slow website erode your profitability?
July 26, 2022 06:01 - 29 minutes - 27.3 MBSpecifically, Shawn discusses: What is a slow store? How you should look at speed in the context of your store. Choosing apps and the impact on speed. To find out more about Shawn's work at Speedsense, click here
How to get customers closer to the sale with email
July 05, 2022 06:00 - 38 minutes - 35.5 MBSpecifically, Jessica discusses: What are the red flags for email marketing? Acquisition vs Retention - the great debate How to drive retention through email Which other channels go hand in hand with email Check out all the details from Jessica below: Free Gift: https://ecommercebadassery.com/pond Website: https://ecommercebadassery.com
How can AR help up your game with Facebook ads?
June 14, 2022 06:57 - 24 minutes - 22.2 MBSpecifically, Rich discusses: What is AR marketing? Is there too much hype on AR? What are the strategies being used by brands to convert with AR? What are the starting points for using AR with your brand? Check out Rich's additional presentation here Find our more about Rich's work at Augmented Hype Connect with Rich on Linkedin here.
How to deal with roadblocks as a Shopify brand
May 31, 2022 03:33 - 38 minutes - 35.2 MBSpecifically, Rob discusses: His journey from a £1000 startup Why he had to change his brand's name How he and his team reacted and how they coped His thoughts on what a brand really is His plans for the future To find out more about Outway, click here. To connect with Rob, click here
How conversational commerce is changing the way we sell
May 24, 2022 05:51 - 28 minutes - 25.9 MBSpecifically, Aaron discusses: What conversational commerce is and why it's important What factors have contributed to its growth What he see's happening with conversational commerce in the next year How Haptik can help Find out more about Haptik. To connect with Aaron, click here.
How user privacy is affecting marketing for Shopify stores
May 17, 2022 07:43 - 30 minutes - 27.6 MBSpecifically, Shanif discusses: Are changes to privacy good or bad for online shoppers? What affect iOS has had already How third party cookies are not being looked at, but should. How Apteo is helping Shopify merchants cope with the changes. To find out more about Shanif and Apteo, click here. To connect with Shanif on Linkedin, click here.
Can packaging be a retention marketing tool?
May 10, 2022 05:20 - 23 minutes - 21.6 MBSpecifically, Douglas discusses: Why packaging is a profit centre, not a cost centre How Penny Black is allowing its customers to achieve a 15% conversion rate using its tool Why now is the time to think about retention. To find out more about Penny Black, click here. To connect with Doug on LinkedIn, click here.
What are the current trends in eCommerce ad campaigns?
May 05, 2022 05:34 - 23 minutes - 21.4 MBSpecifically, Colby discusses: The good, the bad and the ugly of Facebook ads right now. The opportunities with ads that need to be jumped on. Why he created an 'education first' agency. To find out more about Colby and Brighter Click, click here. To connect with Colby on Linkedin, click here.
Why you should build your social media program in house
April 12, 2022 08:30 - 29 minutes - 27.5 MBSpecifically, she discusses: Why 68% of people don't think brands share interesting content. Why agencies can't do socials like brands The three types of content that should be posted How your marketing (and social media marketing) strategy needs to change completely, depending on your business type, market, and customer. To find out more about Katie, click here.
How can a Shopify brand excite and engage customers?
April 05, 2022 05:37 - 32 minutes - 29.6 MBSpecifically, Adison discusses: The P&Co Journey and the journey to consulting Building Community and what this means for retention Brand Strategy vs Marketing. To find out more about Adison, click here
How can technology help your sustainability story relevant?
March 30, 2022 07:36 - 24 minutes - 22.9 MBSpecifically, Austin discusses: The importance of sustainability for consumers and business. The current challenges with understanding environmental and social impact at a product level. How technology can solve this and create a competitive advantage for business. To find out more about Austin and Dayrize, click here.
How can you engage bored customers?
March 22, 2022 06:51 - 35 minutes - 32.2 MBSpecifically, Michael discusses: The wrong assumptions we make about customers. Customers buying 'stories'. Why we should look beyond our own verticals for inspiration. To find out more about Michael and his work, click here. If you'd like to join one of Michaels courses, more information can be found here. P.S. You need to read this
How can you use zero party data in 2022?
March 15, 2022 08:22 - 25 minutes - 23.4 MBSpecifically, Erica discusses: What it is, why it matters and how to collect it 3+ ways that brands can leverage zero-party data in their marketing efforts Strategies of brands such as Hunter and Gather To find out more about Octane AI, click here.
How can Shopify brands navigate today's chaotic supply chain?
March 08, 2022 11:25 - 32 minutes - 29.7 MBSpecifically, Francois discusses: 2020, 2021 global supply chain and the knock on effects that the pandemic has had on the world of eCommerce. Solutions brands have used to build a more resilient supply chain and the foresight required to do this. Effective sourcing methods - relationship based and it's benefits vs. transactional (even if transactional works). To find out more about Noviland, click here.
Lessons from 10 years of a multi-million shopify brand
February 22, 2022 07:25 - 30 minutes - 27.6 MBSpecifically, David discusses: Thoughts on the 'get rich quick fallacy' of eCommerce. His unusual founder story Setbacks including stolen stock and a warehouse fire To find out more about David, click here and checkout 304 clothing.
How to build a great marketing plan for your Shopify business
February 15, 2022 07:27 - 50 minutes - 46.5 MBSpecifically, Chloe discusses: Understanding your customer segments The power of getting your messaging spot on Finding the right marketing methods to grow your business Chloe's marketing focused summit for 2022 will be announced soon, for now though you can sign still sign up to her previous summit for free, and that will put you on the list to hear about the new one. SIGN UP HERE To find out more and to connect with Chloe, use the social links below: twitter.com/chloethomasecom twit...
Why is benchmarking so important for Klaviyo users?
February 09, 2022 07:08 - 31 minutes - 28.6 MBSpecifically, they discuss: What is data science? How are Klaviyo benchmarks created? Which are the most important benchmarks for Klaviyo users? Check out some great resources here: Help centre guide to Benchmarks: https://help.klaviyo.com/hc/en-us/articles/360050110072-Guide-to-Benchmarks-in-Klaviyo The Klaviyo Data Science podcast: https://medium.com/klaviyo-data-science/tagged/podcast
When is the right time to redesign your Shopify store?
February 01, 2022 06:09 - 30 minutes - 27.8 MBSpecifically, James discusses: The most common reasons merchants believe they need to redesign for versus what really turns the needle. What he see's as the most important factors to get right. How to get started on a redesign project. To find out more about James, connect with him here.
How can you use Partnership Marketing to grow your Shopify brand at no cost?
January 25, 2022 07:37 - 36 minutes - 33.8 MBSpecifically, Dustin discusses: What partnership marketing means for a Shopify brand Ideas and examples of how to use partnership marketing How partnership marketing fits into other marketing channels To get access to Dustin's partnership marketing blueprint, free of charge, click here. Want to get more? join Dustin's live implementation workshop here.
Can you start a Shopify store while at College?
January 19, 2022 06:17 - 22 minutes - 20.7 MBSpecifically, Michael discusses: His 'Why' and how the business came to fruition Pain points of growing How he balances entrepreneurship with other goals To connect with Michael, please email him vis [email protected] To find out more about his business, click here
How can Shopify stores grow with no-code tools?
January 11, 2022 06:42 - 30 minutes - 27.5 MBSpecifically, Kaus discusses: Where merchants typically go wrong when it comes to in-store marketing and merchandising How no-code automations can help DTC brands run high-converting online stores Live examples of strategies implemented by top DTC brands worldwide To find out more and connect with Kaus, click here and learn more about Mason here
How can Shopify stores create seamless customer experience journeys?
December 14, 2021 06:00 - 23 minutes - 21.3 MBSpecifically, Shir discusses: The power of Visual AI for seamless CX The impact of truly understanding what your shoppers want Omnichannel experiences and the human touch online To find out more about Syte, click here. To connect with Shir, click here.
How Shopify stores can create mobile shopping experiences that boost sales?
December 07, 2021 10:58 - 17 minutes - 16.6 MBSpecifically, Laura discusses: Why Shopify merchants forget about mobile and why they shouldn't What Shopify brands should be doing for the rest of the holiday season The role of AR and VR for Shopify brands. How famous can help Shopify merchants To find out more about Laura and Famous, click here.
How to grow your Shopify store without losing equity
November 30, 2021 08:22 - 25 minutes - 23.8 MBSpecifically, Pedro discusses: 1. His personal experience of losing equity 2. Non-Dilutive Capital as a Solution. 3. The Ecosystem of Growth. To find out more about Clearco, click here. To connect with Pedro, click here.
How to start a £1m turnover Shopify store from home with just £300
November 23, 2021 09:34 - 29 minutes - 26.9 MBSpecifically, George discusses: His story about starting from home and scaling to a new warehouse. The mistakes to avoid when starting out. The apps and tools that he swears by To find out more about George and his business, click here.
How can you stay ahead of other Shopify stores with dynamic pricing?
November 16, 2021 05:45 - 28 minutes - 25.6 MBSpecifically, Burc discusses: What is dynamic pricing and why is it the optimal strategy for Shopify Sellers How dynamic pricing works in different markets How to Use Dynamic Pricing Strategy to Stay Ahead of Competitors To find out more about prisync, click here.
How can a Shopify brand build a scalable and profitable influencer program?
October 28, 2021 05:43 - 28 minutes - 25.7 MBSpecifically, Paul discusses: How Shopify brands should think about influencer marketing in 2021 Modern Influencer Marketing Tactics for Shopify brands Building a Scalable & Profitable Influencer Program Why Your Brand Should be Activating Nano Influencers To find out more about Paul, connect with him here. To get access to archive.ai, click here.
How to shift to data driven decisions with your Shopify store
October 19, 2021 07:39 - 34 minutes - 31.4 MBSpecifically, Richard discusses: How to set KPI's to avoid confusion What are the steps to becoming data driven Why data is more than just numbers To find out more and to connect with Richard, click here.