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Season 2: Ep: 7 Data-Driven CX: Create the ultimate customer experience: Tink Taylor, Dotdigital

In Reviews We Trust

English - August 22, 2023 15:00 - 45 minutes - 31.4 MB
Entrepreneurship Business e-commerce growth business direct-to-consumer dtc reviews shopify shopify apps ecommerce saas Homepage Download Apple Podcasts Google Podcasts Overcast Castro Pocket Casts RSS feed
Previous Episode: Season 2: Ep. 6 -What happens to eCommerce when people are signed-in, with Joe Vancena from Status
Next Episode: Season 2: Ep. 8 Unpacking Entrepreneurial Success in Ecommerce: Darin Lynch from Irish Titan

In this episode, show host Callum McKeefery talks to Tink Taylor, Founder and president of  the Dotdigital Group PLC. Tink is a giant in the world of tech and a true industry veteran with 25 years of experience in the digital ecosystem.

In this conversation, Tink and Callum discuss such topics as:

How relevancy = resultsHow data is the foundation for delivering exceptional customer experiencesHow to solve problems with processes, not people How success should not be measured in the number of employees The benefits and pitfalls of PE/ VC funding - including the impact on the end consumerHow smaller industry events seem to be preferred by merchants


Tink Taylor
LinkedIn

Callum McKeefery:
LinkedIn
Twitter

Show notes:
Dotdigital

Books:  The Tipping  Point: Malcom Gladwell

Podcast: How I Built This with Guy Raz


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