Latest Industrial marketing Podcast Episodes
Industrial Sales Mastery: 2024 Playbook
Industrial Sales and Marketing - January 02, 2024 16:00 - 43 minutes ★★★★★ - 8 ratingsWelcome to our in-depth exploration of Industrial Sales Mastery in 2024. This podcast is essential for anyone in sales or marketing within the industrial sector. We're sharing strategies and insights that are crucial for your success. __________ Subscribe For More Video Content : https://www.y...
Virtual Events for Industrial Companies
Industrial Sales and Marketing - December 26, 2023 16:00 - 25 minutes ★★★★★ - 8 ratingsIn this podcast, I will delve into the dynamic world of virtual events, specifically tailored for the industrial sector. If you're part of the industrial community, whether in marketing, sales, or operations, you gotta listen to this podcast! __________ Subscribe For More Video Content : https...
2023 Marketing Wrapped - AI, Search, Social, and Strategy for 2024
Content Marketing, Engineered Podcast | TREW Marketing - December 21, 2023 16:00 - 28 minutes ★★★★★ - 19 ratingsWe've all heard of Spotify Wrapped, so this year we thought it would be fun to create Industrial Marketing Wrapped! Lee Chapman and I discuss the many changes to marketing in 2023 and what we and our clients are focusing on in 2024. In 2023, TREW Marketing celebrated its 15th anniversary! While...
Industrial Sales Follow Up Secrets
Industrial Sales and Marketing - December 19, 2023 16:00 - 1 hour ★★★★★ - 8 ratingsKyle Milan and Alex Brown discuss the pivotal role of follow-up in industrial sales. Learn why diligent follow-ups can be the key to your success and how you can refine your strategy to stay at the forefront of your client's decision-making process. __________ Subscribe For More Video Content :...
Optimizing for LLMs and Google's Search Generative Experience (SGE) with Dale Bertrand
Content Marketing, Engineered Podcast | TREW Marketing - December 14, 2023 16:00 - 34 minutes ★★★★★ - 19 ratingsThe TREW Team is excited to have Dale Bertrand, CEO of Fire & Spark back on the podcast to discuss the changing nature of search marketing and how to optimize for the future of LLMs and Google's Search Generative Experience (SGE). Dale Bertrand is the CEO and Founder of Fire&Spark, an SEO agenc...
Industrial Marketing Guide Podcast
Industrial Sales and Marketing - December 12, 2023 12:00 - 57 minutes ★★★★★ - 8 ratingsAs 2023 comes to an end, I'm going to recap and reflect on all of the strategies that I think worked this year in Industrial and Manufacturing marketing. I'm also going to share my predictions for things you should be paying attention as we move into the new year so you can DOMINATE your market...
Survey Results: How European Engineers Seek Information and Make Technical Buying Decisions
Content Marketing, Engineered Podcast | TREW Marketing - December 07, 2023 16:00 - 41 minutes ★★★★★ - 19 ratingsIn this episode, I'm joined by Udo Bormann, Marketing Conversion Manager at Elektor, to discuss our recent research report "Decoding Engineering Preferences." The research is based on a survey of over 1,200 engineers and technical professionals across Europe and covers a broad range of topics, i...
Become a Better Technical Writer with the Content Writing, Engineered Course
Content Marketing, Engineered Podcast | TREW Marketing - November 30, 2023 16:00 - 30 minutes ★★★★★ - 19 ratingsEvery year, TREW hosts Content Writing, Engineered, a technical writing bootcamp for marketers who want to level-up their technical writing skills. This year, two TREW Crew members participated in the course. We talk about their experience in this episode. The Content Writing, Engineered cours...
The Keys to Successful Sales Enablement with Pam Didner
Content Marketing, Engineered Podcast | TREW Marketing - November 16, 2023 16:00 - 41 minutes ★★★★★ - 19 ratingsA comprehensive discussion about the relationship between marketing and sales, covering topics such as storytelling in marketing, integrated marketing and the strategy behind successful sales enablement. Pam Didner has an impressive career history, which includes various roles at Intel, becomin...
Staying Top-of-Mind During the Technical Buyer’s Journey
Content Marketing, Engineered Podcast | TREW Marketing - November 09, 2023 16:00 - 35 minutes ★★★★★ - 19 ratingsMary Keough shares a new way of looking at the buyer's journey and what channel strategies she's focusing on to add more high-intent leads to her pipeline. Mary Keough is a seasoned marketer both in the SaaS and industrial marketing space and shares insightful marketing tips to her more than ...
How Manufacturers Can Forge a Winning Relationship with Their Distributors
Content Marketing, Engineered Podcast | TREW Marketing - November 02, 2023 15:00 - 33 minutes ★★★★★ - 19 ratingsManufacturers often don't have direct relationships with the end customer, and instead use a distribution network to sell their products. However, there is a huge communication gap between what marketing thinks the end customer wants and what the distributor knows they want. This week's episode...
2024 Marketing Planning with Eddie Saunders Jr: Advertising, Comarketing, and Developing Empathy
Content Marketing, Engineered Podcast | TREW Marketing - October 26, 2023 15:00 - 24 minutes ★★★★★ - 19 ratingsWendy Covey talked with Eddie Saunders Jr. of Speak Friend Consulting, about 2024 marketing planning, the power or comarketing, empathy in developing sales enablement, and more. 2024 is looming just a few short months away! As marketers, it's time to think about updating our strategies for the ...
Dad Joke Battle with Jon Miller: A Fresh Look at the B2B Landscape, AI, Technology, and Marketing.
Industrial Strength Marketing - October 19, 2023 21:00 - 45 minutesIn this podcast episode, John Miller, a visionary in the marketing technology industry, discusses the shift in the B2B marketing landscape. He talks about how the economic environment has changed, with more difficulty and uncertainty in the market. Miller also highlights the issue of buyer indif...
Everything You Need to Know About the 2024 Industrial Marketing Summit
Content Marketing, Engineered Podcast | TREW Marketing - October 19, 2023 15:00 - 23 minutes ★★★★★ - 19 ratingsThe hosts of the 2024 Industrial Marketing Summit get together to share the impressive lineup of speakers and topics for the 3-day summit. The Industrial Marketing Summit is shaping up to be a can't-miss event on any industrial marketer's calendar. Wendy Covey, Joe Sullivan, and Adam Beck go...
Marketing in Electronics Manufacturing: Pro Tips from Sannah Vinding
Content Marketing, Engineered Podcast | TREW Marketing - October 12, 2023 15:00 - 23 minutes ★★★★★ - 19 ratingsWendy Covey talks with Sannah Vinding, Digital Marketing Director at Micro Commercial Components, about how she humanizes the brand, excels at thought leadership, and provides valuable content to her sales and distribution teams. In electronics manufacturing, theres always so much to do - esp...
Valuable Takeaways from Content Marketing World 2023
Content Marketing, Engineered Podcast | TREW Marketing - October 05, 2023 15:00 - 49 minutes ★★★★★ - 19 ratingsMorgan and Wendy recap their epic week at Content Marketing World 2023! Wendy Covey and Morgan Norris were in Washington D.C. last week to attend and share their own expertise at Content Marketing Institute's annual Content Marketing World conference. Resources Connect with Morgan on Link...
How Industrial Marketers Adapt to Reach Technical Buyers of All Ages
Content Marketing, Engineered Podcast | TREW Marketing - September 28, 2023 15:00 - 45 minutes ★★★★★ - 19 ratingsThe state of industrial marketing is changing fast! As the demographic of engineers and technical buyers evolves, so too should our marketing efforts. On this week's episode of Content Marketing, Engineered, I spoke with Nikki Gonzales, Head of Partnerships at QuoteBeam and host of the Automa...
INBOUND23 Recap - New Tools and AI Tips from HubSpot's Annual Conference
Content Marketing, Engineered Podcast | TREW Marketing - September 21, 2023 15:00 - 33 minutes ★★★★★ - 19 ratingsSenior Inbound Specialists Kara Moon and Kasey Tyring share the highlights of what they learned from INBOUND23, HubSpot's annual marketing conference. HubSpot's annual INBOUND conference is something we look forward to every year and this year, Senior Inbound Specialists Kara Moon and Kasey T...
How to Turn the Knowledge of Your SMEs into Exceptional Content
Content Marketing, Engineered Podcast | TREW Marketing - September 14, 2023 15:00 - 24 minutes ★★★★★ - 19 ratingsOur content specialist, Jamie Tokarz is the master of creating exceptional content out of your Service Matter Experts. With more than 16 years' experience, she shares how she does it. She is a star writer that produces amazing content and all her clients love her and love working with her...w...
B2B Email Marketing Tips That Actually Work with Jay Schwedelson
Content Marketing, Engineered Podcast | TREW Marketing - September 07, 2023 15:00 - 29 minutes ★★★★★ - 19 ratingsHe's a crowd favorite at HubSpot's Inbound conference, now he's here to share his latest tips in B2B email marketing. Are you banging your head on your keyboard thinking your attempts at reaching your audience via email is fruitless? We get it, B2B email marketing can seem like you're getting...
How to Stand Out in the Content Jungle with Chris Luecke, founder of Manufacturing Happy Hour.
Industrial Strength Marketing - September 07, 2023 13:00 - 21 minutesReady to take your content engagement to the next level? Tune in to this enlightening conversation with Chris Luecke, the mastermind behind Manufacturing Happy Hour. From hidden leadership insights in manufacturing podcasts to building thriving communities, Chris reveals how to make your content...
How to Create Kick-Ass Presentations
Content Marketing, Engineered Podcast | TREW Marketing - August 31, 2023 15:00 - 29 minutes ★★★★★ - 19 ratingsSay goodbye to death-by-powerpoint! Richard Goring shares his top presentation tips. Richard Goring is a director at Bright Carbon, a content creation company producing anything where visually storytelling is useful such as presentations, explainer videos, infographics, etc. With years of expe...
The Power of Integrated Data Across Marketing, Sales, Distribution, and Beyond
Content Marketing, Engineered Podcast | TREW Marketing - August 24, 2023 15:00 - 45 minutes ★★★★★ - 19 ratingsJohn Joyce joins us to share how integrating data across departments, distributors, and countries can really work. John Joyce is one of those unique marketers that have worked on both sides of the business, within a marketing agency and in an internal marketing department. His career is impress...
MozCon 2023 Recap: Doubling down on building authority and brand recognition for SEO
Content Marketing, Engineered Podcast | TREW Marketing - August 17, 2023 15:00 - 40 minutes ★★★★★ - 19 ratingsErin Moore shares the key themes from MozCon 2023 and why going back to basics is a winning strategy. Erin More, TREW's Account Director, attended MozCon this year to bring back all the latest industry news on Search Engine Optimization (SEO). If you're a marketer or a practitioner of SEO speci...
How Industrial Marketers Approach Influencers, Storytelling, Video, and Personal Brands
Content Marketing, Engineered Podcast | TREW Marketing - August 10, 2023 15:00 - 25 minutes ★★★★★ - 19 ratingsIn the industrial marketing space, we have a lot of catching up to do. Jordan Yates, Marketing Engineer at Knowles Precision Devices, shares how she uses modern marketing strategies to gain an edge over the competition. Jordan Yates holds a unique title as a "Marketing Engineer," combining her...
MAICON Recap: How Marketers are Embracing the Evolving AI Landscape
Content Marketing, Engineered Podcast | TREW Marketing - August 03, 2023 15:00 - 48 minutes ★★★★★ - 19 ratingsWhat a head-spinning time we had at this year's Marketing AI Conference (MAICON). We're distilling everything we learned - with practical examples of how marketers are utilizing AI - in this week's episode of Content Marketing, Engineered. At TREW Marketing, we are no strangers to the power ...
How to do recruiting marketing right for manufacturers with Ann Wyatt
Industrial Strength Marketing - July 27, 2023 15:00 - 34 minutesThis episode of the Industrial Strength Marketing podcast focuses on what workforce development does/can look like in our industry! James Soto, our host, is bringing in a guest that fights the good fight, to get new workers into the right company, the creator of workforce 4.0 Ann Wyatt! Ann dis...
Does PPC Advertising Work?
Industrial Sales and Marketing - July 25, 2023 16:00 - 22 minutes ★★★★★ - 8 ratingsAre you an industrial manufacturing company struggling with PPC advertising? Discover the secrets to successful industrial marketing in this eye-opening video! Learn how to make millions of dollars with advertising strategies tailored to your industry. Join Kyle Milan, founder of Manufacturing T...
The Marketing Boost - Quick Wins to Get You Out of Your Mid-Year Slump
Content Marketing, Engineered Podcast | TREW Marketing - July 20, 2023 15:00 - 28 minutes ★★★★★ - 19 ratingsWe've hit the half-way mark of 2023! Here are a few strategies to boost demand, unify sales and marketing, and earn quick wins for your marketing efforts. As we enter the second half of the year, it's easy to get overwhelmed with all that's left to accomplish - especially this year when ther...
How to Tackle a Manufacturing Website Redesign as a Solo Marketer
Content Marketing, Engineered Podcast | TREW Marketing - July 13, 2023 15:00 - 23 minutes ★★★★★ - 19 ratingsWorking in a marketing department with a team of one? Here's how one solo marketer approached a full website redesign. On this week's episode of Content Marketing Engineered, I had the pleasure of hanging out with Amanda Dinauer. Amanda is one impressive marketer. She is the Marketing Directo...
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