Latest Industrial marketing Podcast Episodes
A Masterclass in Rebranding and Authenticity with Gray Solutions
Content Marketing, Engineered Podcast | TREW Marketing - May 02, 2024 15:00 - 28 minutes ★★★★★ - 19 ratingsMelissa Geertz is the Director of Marketing at Gray Solutions and over her year and a half tenure at the company has overseen a complete rebrand of the system integrator. I had her on the podcast to discuss the scale of the rebranding project, including how to get executive and cross-company buy...
How to Add Value-Driven Videos to Your Content Marketing Mix
Content Marketing, Engineered Podcast | TREW Marketing - April 25, 2024 15:00 - 34 minutes ★★★★★ - 19 ratingsAccording to our research, 97% of engineers and technical buyers watch work related videos during the work week. I talk with a video expert to learn the best types of videos to add to your content marketing mix. Jeff Long is the owner of True Focus Media, a video and web development agency for ...
What We've Learned from the Pilot of Google's Search Generative Experience (SGE)
Content Marketing, Engineered Podcast | TREW Marketing - April 18, 2024 15:00 - 28 minutes ★★★★★ - 19 ratingsHow will Google's Search Generative Experience change the way brands appear in Google's search results? One member of the TREW Crew has been in the SGE beta for more than a year. Let's see what she's found out In this episode, I catch up with Jennifer Dawkins, Vice President of Account Services...
Strategies Technical Marketers Can Borrow from the B2C Playbook
Content Marketing, Engineered Podcast | TREW Marketing - April 12, 2024 16:00 - 36 minutes ★★★★★ - 19 ratingsThe marketing team at Heatcraft Refrigeration Products are not afraid of stepping outside the box when it comes to reaching their target audience. Pete Grasso, Content Marketing Leader, and Tim Fletcher, Digital Marketing Leader join me on the podcast to talk about how they use B2C strategies to...
A Step-By-Step Guide to Starting a B2B Podcast with Jordan Yates
Content Marketing, Engineered Podcast | TREW Marketing - April 04, 2024 15:00 - 42 minutes ★★★★★ - 19 ratingsJordan Yates is well known in the Industrial Marketing B2B space as a Marketing Engineer and podcaster. She's the host of her own podcast Failing For You, and has helped many industrial businesses create their own podcasts. In this episode, we discuss the benefits and considerations of starting...
How EETech is Helping Technical Brands Build Community and Add Self-Service UX
Content Marketing, Engineered Podcast | TREW Marketing - March 28, 2024 15:00 - 37 minutes ★★★★★ - 19 ratingsThe folks at EETech know a thing or two about the research and buying habits of engineers and designers after spending decades building communities better known as the 'Reddit for Engineers." We talked about what they've learned and how technical companies of all sizes can take advantage of the...
The Power of Developing a Personal Brand in an Industrial Sales Role
Content Marketing, Engineered Podcast | TREW Marketing - March 21, 2024 15:00 - 41 minutes ★★★★★ - 19 ratingsIn this episode, I welcome back Morgan Norris, Senior Brand Strategist at TREW Marketing. We delve into the world of personal branding and specifically, how people in sales and marketing roles can utilize this strategy to become a go-to and trusted resource. Personal brand is as an individual's ...
Lead Generation Strategies for Industrial Companies
Industrial Sales and Marketing - March 19, 2024 16:00 - 43 minutes ★★★★★ - 8 ratingsIn this podcast, I delve into the critical topic of lead generation strategies specifically tailored for the manufacturing industry. My 23 years of experience in the industrial sector have given me a unique insight into the traditional and innovative methods companies use for lead generation and...
Updating your 2024 & 2025 SEO Strategy with Kyle Roof
Content Marketing, Engineered Podcast | TREW Marketing - March 14, 2024 15:00 - 36 minutes ★★★★★ - 19 ratingsStruggling with organic traffic or how to update your Search Engine Optimization (SEO) strategy for 2024 and beyond? Give this episode a listen. Kyle Roof returns to share how marketers should approach SEO updates like EEAT, SGE, LLMs and more. Kyle Roof is the co-founder of Internet Marketin...
Top 5 Digital Tools for Industrial Sales
Industrial Sales and Marketing - March 12, 2024 16:00 - 42 minutes ★★★★★ - 8 ratingsIn this podcast, I'm diving into the top digital tools for manufacturing sales, sharing expert insights and personal favorites to enhance your sales process. First up, LinkedIn Automation is a game-changer, offering a way to efficiently connect with key decision-makers. Remember, automating conn...
Why Successful Technical Companies Rely on Content Marketing
Content Marketing, Engineered Podcast | TREW Marketing - March 07, 2024 16:00 - 49 minutes ★★★★★ - 19 ratingsCraig Coffey is a seasoned marketing professional and champion of content marketing to improve his B2B technical company's market share and bottom line. Learn how Craig has utilized content marketing successfully throughout his career. If you look at Craig Coffey's LinkedIn profile, you'll fi...
The Power of Video Marketing in Industrial Sectors
Industrial Sales and Marketing - March 05, 2024 17:00 - 41 minutes ★★★★★ - 8 ratingsIn this podcast, I delve into the transformative power of video marketing in the industrial sector. If you’ve followed my content over the last few years, you know I'm a strong advocate for video as a key driver for engagement and distinction in manufacturing. AT MFG Tribe, we embody this belief...
Understanding the Technical Buyer: 2024 State of Marketing to Engineers Report
Content Marketing, Engineered Podcast | TREW Marketing - February 29, 2024 16:00 - 52 minutes ★★★★★ - 19 ratingsTargeting engineers and technical buyers? We walk through the ways your ideal audience is researching solutions, making purchasing decisions, and spending time online. The State of Marketing to Engineers Research Report is in its 7th year! GlobalSpec and TREW Marketing have teamed up all thes...
STOP these Email Marketing Mistakes In Industrial
Industrial Sales and Marketing - February 27, 2024 17:00 - 29 minutes ★★★★★ - 8 ratings🚀 Welcome to the future of email marketing for industrial companies! In this comprehensive guide, I dive deep into the most effective email marketing strategies tailored for the industrial sector in 2024. Whether you're marketing industrial products or services, this video is your roadmap to dom...
The Importance of Online Reputation Management for Industrial Companies
Content Marketing, Engineered Podcast | TREW Marketing - February 22, 2024 16:00 - 37 minutes ★★★★★ - 19 ratingsMatthew Olson of Signalfire shares how to boost organic search through Google Business Profiles and how to make visual branding and brand identity a priority. Matthew Olson is the President of Signalfire, a creative marketing agency based in Wisconsin. Signalfire was a brand sponsor of 2024 I...
Maxing ROI in Industrial Marketing
Industrial Sales and Marketing - February 20, 2024 17:00 - 37 minutes ★★★★★ - 8 ratings🔍 Welcome to my in-depth guide on maximizing ROI in industrial marketing campaigns. This episode is a must for anyone looking to enhance their marketing strategies in the industrial sector. Whether you're a seasoned marketer or just starting out, you'll find valuable insights and actionable tips...
Working Together to Solve Manufacturing's Talent and Image Issues with Meaghan Ziemba
Content Marketing, Engineered Podcast | TREW Marketing - February 15, 2024 16:00 - 46 minutes ★★★★★ - 19 ratingsMeaghan Ziemba shares how manufacturers can attract young talent and how to use marketing to manage their brand to sustain success for years to come. Mavens of Manufacturing were a Media Sponsor for this year's Industrial Marketing Summit. Behind the brand is the very talented and champion for ...
Industrial Marketing | Advanced Automation
Industrial Sales and Marketing - February 13, 2024 17:00 - 25 minutes ★★★★★ - 8 ratingsWelcome to my deep dive into Marketing Automation, specifically tailored for the world of Industrial Sales and Marketing! In this episode, I share my extensive experience and insights on how to effectively utilize marketing automation tools to enhance your business's performance. Whether you're ...
A Quick Recap of the 2024 Industrial Marketing Summit
Content Marketing, Engineered Podcast | TREW Marketing - February 09, 2024 16:00 - 34 minutes ★★★★★ - 19 ratingsAfter a whirlwind few days in Austin, Texas at the Industrial Marketing Summit, Kasey Tyring and Wendy Covey share their highlights of the event. Wow! If you didn't attend the 2024 Industrial Marketing Summit, you missed out on one of the most special, engaging, and valuable industrial market...
Building a Strong Industrial Brand DIGITALLY
Industrial Sales and Marketing - February 06, 2024 17:00 - 28 minutes ★★★★★ - 8 ratingsThis episode is an essential for anyone looking to enhance their online presence in the industrial sector. We dive deep into the strategies and insights necessary for building a robust digital identity, ensuring your brand is effectively represented online 24/7. Understanding the 24/7 Nature o...
Account Based Marketing
Industrial Sales and Marketing - January 30, 2024 17:00 - 26 minutes ★★★★★ - 8 ratingsDive deep into the world of Account-Based Marketing (ABM) tailored for industrial companies in this comprehensive video. Kyle Milan breaks down ABM, transforming it into a more industry-focused approach, and guides you through building a strategic marketing roadmap for 2024. __________ Subscri...
Beyond PR: How to Leverage Technical Publication Communities with Patrick Hopper
Content Marketing, Engineered Podcast | TREW Marketing - January 25, 2024 16:00 - 34 minutes ★★★★★ - 19 ratingsPatrick Hopper joins me to talk about the many ways marketers can partner with industry publications to grow awareness, reach new audiences and build leads. Patrick Hopper is the Publisher and President of OpenSystems Media which publishes well-known industry publications such as Embedded Com...
The Power of SEO in Industrial Markets
Industrial Sales and Marketing - January 23, 2024 16:00 - 39 minutes ★★★★★ - 8 ratingsWelcome to another insightful episode where Kyle Milan dives deep into the world of SEO, specifically tailored for industrial companies. In this podcast, Kyle uncovers the common mistakes that industrial companies make in their SEO strategies and provides practical, tested solutions to enhance t...
Building A Strong Personal Brand with Chris Luecke
Content Marketing, Engineered Podcast | TREW Marketing - January 18, 2024 16:00 - 27 minutes ★★★★★ - 19 ratingsBuilding a strong personal brand can be a game changer for salespeople in technical companies. A strong personal brand establishes you as authoritative and credible and helps you stay top-of-mind with your key audience. I invited Chris Luecke, Founder and Podcast Host of Manufacturing Happy H...
Pitch your Industrial Products or Services
Industrial Sales and Marketing - January 16, 2024 16:00 - 48 minutes ★★★★★ - 8 ratingsWelcome to our latest podcast where Kyle and Alex dive deep into the art of pitching industrial products and services! Whether you're a seasoned sales professional or just starting out, this video is packed with insights and strategies to take your industrial sales game to the next level. ___...
What Marketing Metrics You Should be Tracking in 2024
Content Marketing, Engineered Podcast | TREW Marketing - January 11, 2024 16:00 - 54 minutes ★★★★★ - 19 ratingsSo much has changed in the marketing landscape over the last 12 months. Erin Moore and Kara Moon share how your 2024 marketing scorecards should be adjusted to reflect those changes. There have been so many industry changes in marketing over the last 12 months from how users are searching, w...
Maximizing your ROI at Industrial Trade Shows
Industrial Sales and Marketing - January 09, 2024 16:00 - 26 minutes ★★★★★ - 8 ratingsJoin me as I share my extensive experience from attending over 50 trade shows, and the specific strategies we're implementing in 2024 for our industrial clients. Whether you're planning to exhibit or just attend, this video is packed with valuable insights and tips to help you make the most of y...
How to Increase Organic Traffic and Improve Domain Authority with a Content Audit
Content Marketing, Engineered Podcast | TREW Marketing - January 04, 2024 16:00 - 18 minutes ★★★★★ - 19 ratingsJanuary is the perfect time to audit your marketing content - and it's not just a housekeeping task! Jennifer Dawkins and Kara Moon explain how a content audit can increase organic traffic and improve domain authority. A content audit is a great exercise to complete in January when you're prep...
Industrial Sales Mastery: 2024 Playbook
Industrial Sales and Marketing - January 02, 2024 16:00 - 43 minutes ★★★★★ - 8 ratingsWelcome to our in-depth exploration of Industrial Sales Mastery in 2024. This podcast is essential for anyone in sales or marketing within the industrial sector. We're sharing strategies and insights that are crucial for your success. __________ Subscribe For More Video Content : https://www.y...
Virtual Events for Industrial Companies
Industrial Sales and Marketing - December 26, 2023 16:00 - 25 minutes ★★★★★ - 8 ratingsIn this podcast, I will delve into the dynamic world of virtual events, specifically tailored for the industrial sector. If you're part of the industrial community, whether in marketing, sales, or operations, you gotta listen to this podcast! __________ Subscribe For More Video Content : https...
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