Industrial Sales and Marketing artwork

Industrial Sales and Marketing

127 episodes - English - Latest episode: about 1 month ago - ★★★★★ - 8 ratings

The #1 podcast for anyone in an Industrial Sales and Marketing role. We strictly discuss the strategies and tactics to dominate your industry and what works RIGHT NOW. We use these tactics at my Industrial Marketing Agency (MFG Tribe) to help a wide range of companies increase their revenue and brand presence.

Marketing Business Education technical sales technical marketing industrial marketing industrial sales manufacturing marketing manufacturing sales sales engineer sales engineering
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Episodes

Lead Generation Strategies for Industrial Companies

March 19, 2024 16:00 - 43 minutes - 29.6 MB

In this podcast, I delve into the critical topic of lead generation strategies specifically tailored for the manufacturing industry. My 23 years of experience in the industrial sector have given me a unique insight into the traditional and innovative methods companies use for lead generation and marketing. I'll be walking you through the strategies that many consider innovative but are, in essence, essential practices I've been implementing for years. We'll explore a variety of tactics rang...

Top 5 Digital Tools for Industrial Sales

March 12, 2024 16:00 - 42 minutes - 29 MB

In this podcast, I'm diving into the top digital tools for manufacturing sales, sharing expert insights and personal favorites to enhance your sales process. First up, LinkedIn Automation is a game-changer, offering a way to efficiently connect with key decision-makers. Remember, automating connection requests and messages can massively amplify your outreach efforts. Next, a CRM system like HubSpot is indispensable for managing relationships and tracking the sales journey. It's all about kee...

The Power of Video Marketing in Industrial Sectors

March 05, 2024 17:00 - 41 minutes - 28.4 MB

In this podcast, I delve into the transformative power of video marketing in the industrial sector. If you’ve followed my content over the last few years, you know I'm a strong advocate for video as a key driver for engagement and distinction in manufacturing. AT MFG Tribe, we embody this belief with a dedicated in-house video team that has worked with numerous clients across 27 cities, producing over 500 videos last year alone. I highlight a comprehensive strategy focusing on the balance b...

STOP these Email Marketing Mistakes In Industrial

February 27, 2024 17:00 - 29 minutes - 20 MB

🚀 Welcome to the future of email marketing for industrial companies! In this comprehensive guide, I dive deep into the most effective email marketing strategies tailored for the industrial sector in 2024. Whether you're marketing industrial products or services, this video is your roadmap to dominating your market. 🔧 Tools and Techniques Discussed: CRM Systems like HubSpot for Email Automation Sales Sequences for Higher Engagement Short and Direct Email Copy Automation Triggers Based on Us...

Maxing ROI in Industrial Marketing

February 20, 2024 17:00 - 37 minutes - 25.9 MB

🔍 Welcome to my in-depth guide on maximizing ROI in industrial marketing campaigns. This episode is a must for anyone looking to enhance their marketing strategies in the industrial sector. Whether you're a seasoned marketer or just starting out, you'll find valuable insights and actionable tips to boost your campaign's effectiveness. 🔑 Key Topics Covered: Setting Clear Goals: Understand the importance of defining the purpose of your campaign, whether it's brand recognition, lead generatio...

Industrial Marketing | Advanced Automation

February 13, 2024 17:00 - 25 minutes - 17.9 MB

Welcome to my deep dive into Marketing Automation, specifically tailored for the world of Industrial Sales and Marketing! In this episode, I share my extensive experience and insights on how to effectively utilize marketing automation tools to enhance your business's performance. Whether you're new to the channel or a returning viewer, this episode is packed with valuable information that can transform your marketing strategies. The importance of choosing the right CRM system for your busin...

Building a Strong Industrial Brand DIGITALLY

February 06, 2024 17:00 - 28 minutes - 19.8 MB

This episode is an essential  for anyone looking to enhance their online presence in the industrial sector. We dive deep into the strategies and insights necessary for building a robust digital identity, ensuring your brand is effectively represented online 24/7. Understanding the 24/7 Nature of Digital Branding: Your brand is always live, regardless of your industry. We discuss the importance of this constant presence and how it acts as a non-stop salesperson for your business. Auditing Y...

Account Based Marketing

January 30, 2024 17:00 - 26 minutes - 18.4 MB

Dive deep into the world of Account-Based Marketing (ABM) tailored for industrial companies in this comprehensive video. Kyle Milan breaks down ABM, transforming it into a more industry-focused approach, and guides you through building a strategic marketing roadmap for 2024. __________ Subscribe For More Video Content : https://www.youtube.com/kylemilan __________ Say Hi on Social: LinkedIn : https://www.linkedin.com/in/kylemilan/ Instagram: https://www.instagram.com/kylejmilan Facebook: h...

The Power of SEO in Industrial Markets

January 23, 2024 16:00 - 39 minutes - 27.3 MB

Welcome to another insightful episode where Kyle Milan dives deep into the world of SEO, specifically tailored for industrial companies. In this podcast, Kyle uncovers the common mistakes that industrial companies make in their SEO strategies and provides practical, tested solutions to enhance their online presence effectively. __________ Subscribe For More Video Content : https://www.youtube.com/kylemilan __________ Say Hi on Social: LinkedIn : https://www.linkedin.com/in/kylemilan/ Insta...

Pitch your Industrial Products or Services

January 16, 2024 16:00 - 48 minutes - 33.5 MB

Welcome to our latest podcast where Kyle and Alex dive deep into the art of pitching industrial products and services! Whether you're a seasoned sales professional or just starting out, this video is packed with insights and strategies to take your industrial sales game to the next level.  __________ Subscribe For More Video Content : https://www.youtube.com/kylemilan __________ Say Hi on Social: LinkedIn : https://www.linkedin.com/in/kylemilan/ Instagram: https://www.instagram.com/kylejmi...

Maximizing your ROI at Industrial Trade Shows

January 09, 2024 16:00 - 26 minutes - 18.6 MB

Join me as I share my extensive experience from attending over 50 trade shows, and the specific strategies we're implementing in 2024 for our industrial clients. Whether you're planning to exhibit or just attend, this video is packed with valuable insights and tips to help you make the most of your trade show experience. Learn how to pick the right shows, create impactful collateral, engage in effective pre-show marketing, and much more. Don't miss these key strategies that could revolutioni...

Industrial Sales Mastery: 2024 Playbook

January 02, 2024 16:00 - 43 minutes - 30.1 MB

Welcome to our in-depth exploration of Industrial Sales Mastery in 2024. This podcast is essential for anyone in sales or marketing within the industrial sector. We're sharing strategies and insights that are crucial for your success. __________ Subscribe For More Video Content : https://www.youtube.com/kylemilan __________ Say Hi on Social: LinkedIn : https://www.linkedin.com/in/kylemilan/ Instagram: https://www.instagram.com/kylejmilan Facebook: https://www.facebook.com/KyleJMilan/ _____...

Virtual Events for Industrial Companies

December 26, 2023 16:00 - 25 minutes - 17.4 MB

In this podcast, I will delve into the dynamic world of virtual events, specifically tailored for the industrial sector. If you're part of the industrial community, whether in marketing, sales, or operations, you gotta listen to this podcast! __________ Subscribe For More Video Content : https://www.youtube.com/kylemilan __________ Say Hi on Social: LinkedIn : https://www.linkedin.com/in/kylemilan/ Instagram: https://www.instagram.com/kylejmilan Facebook: https://www.facebook.com/KyleJMila...

Industrial Sales Follow Up Secrets

December 19, 2023 16:00 - 1 hour - 48.4 MB

Kyle Milan and Alex Brown discuss the pivotal role of follow-up in industrial sales. Learn why diligent follow-ups can be the key to your success and how you can refine your strategy to stay at the forefront of your client's decision-making process. __________ Subscribe For More Video Content : https://www.youtube.com/kylemilan __________ Say Hi on Social: LinkedIn : https://www.linkedin.com/in/kylemilan/ Instagram: https://www.instagram.com/kylejmilan Facebook: https://www.facebook.com/Kyl...

Industrial Marketing Guide Podcast

December 12, 2023 12:00 - 57 minutes - 39.4 MB

As 2023 comes to an end, I'm going to recap and reflect on all of the strategies that I think worked this year in Industrial and Manufacturing marketing.  I'm also going to share my predictions for things you should be paying attention as we move into the new year so you can DOMINATE your marketing strategy in 2024. __________ Subscribe For More Video Content : https://www.youtube.com/kylemilan __________ Say Hi on Social: LinkedIn : https://www.linkedin.com/in/kylemilan/ Instagram: https:...

Does PPC Advertising Work?

July 25, 2023 16:00 - 22 minutes - 15.4 MB

Are you an industrial manufacturing company struggling with PPC advertising? Discover the secrets to successful industrial marketing in this eye-opening video! Learn how to make millions of dollars with advertising strategies tailored to your industry. Join Kyle Milan, founder of Manufacturing Tribe, as he dives into the nitty-gritty of industrial marketing and advertising. About Manufacturing Tribe: Welcome to Manufacturing Tribe, the leading industrial sales and marketing agency! With 8 y...

Mastering Social Media in Industrial and Manufacturing Marketing

June 01, 2023 16:00 - 23 minutes - 16.2 MB

In this video, Kyle delves into the changing landscape of social media in industrial manufacturing marketing and share strategies to help you dominate online. Discover how social media platforms like LinkedIn, Twitter, Facebook, and Instagram can be leveraged to build your brand, engage with your audience, and generate revenue for your industrial company.  Kyle explores the traditional use of social media and why it's no longer effective, as well as the new purpose of social media as a powe...

What Most Content Marketers Get WRONG

May 16, 2023 16:00 - 17 minutes - 12 MB

Are you a content marketer? Before you create another piece of content, make sure you watch this video! In this informative video, Kyle reveals the most common mistakes content marketers make and how to avoid them. He dives into three key factors that can greatly impact your content marketing success: purpose, volume, and consistency. Starting with the purpose, many content marketers get it wrong by focusing solely on their own goals, such as driving revenue. However, the key is to prioriti...

Marketing Collateral Guide for Manufacturing Companies

May 09, 2023 16:00 - 12 minutes - 8.69 MB

Looking to improve your manufacturing company's content strategy? In this video, Kyle breaks down the process of creating a content calendar for industrial manufacturing brands.  As an experienced industrial marketing agency, MFG Tribe provides valuable insights and tips to make it easier for you. Learn how to categorize your content, including downloadable content, drop-off content, social media, website, and email marketing.  Kyle also discusses the importance of balancing written and vi...

Blow up your Sales Funnel

May 02, 2023 16:00 - 13 minutes - 9.56 MB

Blow up your Industrial Sales Funnel In this video, discover the ultimate strategy to skyrocket your industrial and manufacturing sales funnels. If you're facing the common challenge of stagnant sales and struggling to generate new leads, this video is a must-watch.  Whether you're a technical salesperson or an industrial marketer, it's crucial to align your efforts for success. Learn how to audit your deal sources, track and analyze data, and make data-driven changes to your marketing and...

Sales Women in the Industrial Space

April 25, 2023 15:00 - 30 minutes - 20.7 MB

Nancy Bell interviews Penny Thorn, Account Manager at TCI Coatings, to discuss the challenges, advantages, and pathways to growth for women in the industrial space. Making the sale is all about being at the right place, at the right time - in front of the right person. When you find the decision maker, it’s about building a trusting relationship and being respectful of their needs and time. Ask questions to understand their situation better and help to build the trust between yourself and t...

Debunking Technical Sales Myths

April 18, 2023 15:00 - 18 minutes - 12.8 MB

There are a ton of false precepts when it comes to technical sales. Are any of these following myths “true” to you now? Kyle debunks the myths and ways to fix them if they affect your sales performance! “COLD CALLS/VISITS DON’T WORK” If you put the right amount of effort and time into the right people, you certainly bet they work! Make sure your prospect list is a pre-qualified good fit for your product and service, and start making the calls. It’s all about being omnipresent through all ma...

Marketing Strategies For Manufacturers

April 11, 2023 15:00 - 15 minutes - 10.6 MB

If you need a new pace for your marketing strategy, this is the video you need to watch. Your website can always use sprucing up, and it starts with a top-down analysis. See which pages your customers are landing on most, which content performs, and if you are updating it enough. Another aspect you should check is SEO (search engine optimization) to ensure your website is at the top of the search list compared to your competitors. SEO is something that should be adjusted for frequently - a ...

What is Industrial Marketing?

April 04, 2023 15:00 - 7 minutes - 4.85 MB

What is Industrial Marketing? B2B marketing in the manufacturing industry requires a different approach. However, it’s certainly possible to make a significantly positive impact on your company's revenue, and it starts with understanding the foundations that Kyle imparts here. Your industrial customer is out online and on social platforms like LinkedIn, consuming relevant content for their industry; including technical blogs, videos, and industry reports. Cold visits, calls, and tradeshows...

Women are Essential in Industrial

March 28, 2023 15:00 - 33 minutes - 23.3 MB

In celebration of Women’s History Month and International Women’s day, we’re talking about women's increased role in a heavily male-dominated industry. Rebekah Fisher from CRG Automation is interviewed by MFG Tribe’s own Nancy Bell to discuss her leadership experience and career highlights. Rebekah is one of the leading actors in CRG’s partnership with the DoD to decommission Post-WWII chemical warheads safely and swiftly by 2023. With a custom-designed automated facility, they devised a me...

The Simple way to Develop an Industrial Marketing Strategy

March 21, 2023 15:00 - 8 minutes - 6.03 MB

If you’re struggling to make a winning industrial marketing strategy or your current one is reaching your goals, this video is for you! Industrial sales veteran and head of MFG Tribe, Kyle Milan, boils down the top tips for a killer strategy. Content is king - it can’t be said enough. If you want to make a splash in digital marketing, the best way is by making a steady stream of video content. Blogs and technical articles are still essential, especially in an industry full of engineers need...

How to use Email Marketing to Support your Sales Team

March 14, 2023 15:00 - 7 minutes - 5.52 MB

It’s time to enhance your email marketing game and boost your sales. In this video, Kyle drills down the foundations to properly use email to your advantage in the current year. Different segments, roles, and company types should have various marketing campaigns and email strings. A one-size-fits-all approach does not bring you the data and analysis you need to adapt and succeed. With multiple campaigns geared correctly toward specific roles, automating and adding new prospects via your CRM...

How to Build your Digital Marketing Agency

March 07, 2023 16:00 - 16 minutes - 11.1 MB

If you're just starting to build your digital marketing agency or need help reaching your goal, here are no-nonsense tips from Kyle Milan, recounting all his experience, success, and mistakes to help you out. The systems you put in place serve as the foundation of your business - this is far more critical when it comes to the projects you have for your clients. A project management system like Teamwork helps to centralize communication and project files in one spot that can be sent to your ...

Debunking Technical Sales Myths - PART 2

February 28, 2023 16:00 - 11 minutes - 7.89 MB

Insider Secrets - Debunking Technical Sales Myths - PART 2 We’re debunking 5 more technical sales myths! If you haven’t seen PART 1, CLICK HERE https://youtu.be/upZn7ZEaAzQ  “YOU HAVE TO KNOW EVERYTHING TECHNICAL TO SELL” When it comes to selling, it’s all about learning about your prospect's problems and connecting them to a solution. Too often, sales techs show up and throw up a presentation showcasing all the specs of their product and service when instead, they should be learning about...

Making Your Video Content Stand Out

January 24, 2023 17:00 - 16 minutes - 11.1 MB

The higher your video view count, the higher your salary. Kyle Milan gives you the best ways to capture your audience's attention and get your point through on video content. In the past, industrial manufacturing companies typically spent thousands of dollars for a spotlight video to showcase on their website and call it a day for content. However, more is needed to stand out when everyone else is doing the same and attending the same trade shows and conferences. The best way to stand out c...

How to be the TOP Technical Sales Producer at your Company

January 17, 2023 17:00 - 32 minutes - 22.4 MB

No matter your background or previous experience in sales or engineering, you can achieve massive success in technical sales. Start with a goal; look at it more than just a yearly perspective of “I want to make $X million a year.” Instead, break it down and look at it from an activity standpoint: “I need to make X amount of calls a week to make X amount of sales to earn $X.” Then, keep yourself accountable and block out daily times to do your calls and plan out your week. Be consistent wit...

5 Performance Increasing SECRETS to Implement TODAY

January 10, 2023 17:00 - 14 minutes - 10.3 MB

If you’re in technical sales and marketing, here are five secrets you can put into practice right now to boost your revenues and crush your metrics! GET KNOWN You’re familiar with the phrase, “it’s not what you know, but who you know.” Here’s the next step: "it’s not who you know, but who knows you.” You’re not going to remember exactly everyone that’s part of your network. Instead, you need people in your network to recognize and know who you are. Continue to build your brand and your net...

The SECRET to your 2023 Technical Sales Strategy

December 06, 2022 16:00 - 15 minutes - 10.7 MB

Ready to take the next step to boost your industrial sales performance and wow your team? Kyle Milan breaks down the tips and tricks to make a winning strategy for next year, starting right now! Take a look at your current team and how they are performing. Know who the power players in your s team are and the weak links. With how things stand right now, ask yourself; how will the team perform next year? Take a hard look at where gaps are present and what sort of changes you can implement to...

Ask Kyle on Q&A Monday - Industrial Marketing and Technical Sales-

November 29, 2022 16:00 - 9 minutes - 6.76 MB

This Q&A will cover_____! If you have questions on industrial marketing or technical sales, comment, like, and subscribe to Kyle Milan for more insights and expert advice! Question 1: What is one thing industrial companies should heavily pay attention to as they plan their 2023 sales and marketing strategy? Video. Is. King. It’s become the most effective strategy for sharing your message and showcasing your product. If you still have not built out a video and post-creation strategy, contac...

How to PITCH Technical Products and Services

November 23, 2022 16:00 - 17 minutes - 12.3 MB

Ready to learn the art of making the perfect pitch and winning the sale? Kyle Milan, industrial sales expert with over 20+ years of experience, is here to tell you the tactics and strategy of pitching! When looking at the purpose of your pitch, you have to look beyond just the close and to the next step. It’s common knowledge that you are trying to sell something, but you must keep that in mind. Your potential client has expressed interest in buying your service and product and needs final ...

Talk Shop with Kyle LIVE Feat. Nancy Bell and Jim Mayer

November 17, 2022 16:00 - 20 minutes - 14.1 MB

Manufacturing faces a talent shortage crisis of over 500,000 employees, projected to reach 2.5 million in the next 10 years. With an older workforce and a perpetuated negative culture surrounding manufacturing from the media and education sectors, we need modern solutions to share the reality of modern manufacturing. TCO Strategies aims to change that perspective by reducing turnover by up to 40% and increasing employee engagement and revenue. Talent management is an essential facet of this ...

Talk Shop with Kyle LIVE Feat. Shannon Oleyar

November 14, 2022 17:00 - 21 minutes - 15.1 MB

LobbyFox is a revolutionary visitor management system for industrial manufacturing companies. On this episode on Talk Shop with Kyle Milan, we sit down with Shannon Oleyar, Chief of Sales and Marketing at Lobby Fox. Conventional sign-in experiences at manufacturing facilities consist of clipboards, awkward conversations, repetitive orientations hosted by your staff, and possible security holes by having private information in the open. LobbyFox provides a modern, evolving experience that is...

The 300 Day CHALLENGE to Achieve your Goals

November 09, 2022 17:00 - 18 minutes - 12.6 MB

If you’re ready to take sales, or anything, to the next step and achieve your goals and dreams, here is your 300-day challenge! It doesn’t matter where you come from; you can always reach the next step from where you are now. No matter your origin, background, etc., if you put in the right amount of work at the correct times and in the right way, you can achieve your goal, and that’s what this challenge is all about. The goal you want to set for yourself to accomplish at the end of 300 day...

Industrial Lead Generation - DONE FOR YOU

November 02, 2022 16:00 - 7 minutes - 5.33 MB

Have you been struggling to build your pipeline in industrial manufacturing? If getting leads has become more pain and hassle than needed, let Kyle Milan of MFG Tribe break down all the tips and tricks from years of experience and a new exclusive service offer. Industrial lead generation was something we pursued first and built upon because we know that the foundation of revenue is having a consistent and reliable stream of customers. In addition to that service, we have added other sales a...

Ask Kyle on Q&A Monday - Industrial Marketing and Technical Sales

October 31, 2022 16:00 - 8 minutes - 5.83 MB

Ask Kyle on Q&A Monday - Industrial Marketing and Technical Sales It’s a spooky Monday - but no tricks here! Just lots of treats and tips from industrial sales expert Kyle Milan! Get over the fear of selling, see what it takes to start a career and sales, and what you can do to take advantage of today’s market. Question 1: How do I overcome my worst fears in selling? Know that you are going to deal with rejection - a lot! Most people are going to tell you “no.” Get used to rejection. Howev...

How to Set Monthly Sales Goals and ACHIEVE Them

October 26, 2022 16:00 - 17 minutes - 11.8 MB

How to Set Monthly Sales Goals and ACHIEVE Them Have you hit a plateau in your sales performance? Do you want to achieve crazy success and be at the top of your sales game? Sales pro and industrial marketing leader, Kyle Milan, breaks down the strategy to set the right goals in monthly sales and, most importantly, how to ACHIEVE them! Whether you are in technical sales selling products or services, it’s vital to understand the fundamentals of goal setting. If you don’t know where you are he...

Dominate COLD CALLING For Technical Sales

September 20, 2022 15:00 - 22 minutes - 15.4 MB

Learn to master cold calling fundamentals with Kyle Milan, who has more than 20 years of experience making cold calls. It can seem incredibly frustrating when you deal with rejection and complicated scripts - so forget everything you know about cold calling and learn the best ways to strike gold. When you execute cold calls right, you can see massive success, as Kyle’s experience has shown by making millions of dollars over the phone in his career. At the root of the cold call, its purpose ...

Talk Shop With Kyle Feat. Misa Ilkhechi

September 06, 2022 15:00 - 28 minutes - 19.4 MB

Formic - Robots as a Service: Talk Shop With Kyle Featuring Misa Ilkhechi Talk Shop is a series by Kyle Milan of MFG Tribe, having conversations with the movers and shakers of modern industrial manufacturing. This episode features Misa Ilkhechi of Formic, a provider of robotics as a service. Formic allows operations to lease robots and equipment with zero upfront costs and inclusive automation experience and support. Quickly obtaining hands on deck has become a hassle with today's skilled l...

Ask Kyle on Q&A Monday - Industrial Marketing and Technical Sales

August 30, 2022 15:00 - 10 minutes - 7.47 MB

Another Monday another Q&A session where you can get your most pressing questions in industrial sales and marketing answered by Kyle Milan of MFG Tribe himself. This episode will cover topics such as what makes a great sales engineer, challenges for plastic molders, tradeshow follow-ups, and technical articles! Can anyone become a sales engineer? Absolutely! It all depends on what sort of product you are selling. The product or service determines the market and industry you need to learn, g...

BLOW UP Your Q4 in Industrial Sales and Marketing

August 23, 2022 14:00 - 15 minutes - 11 MB

Finish the year strong - now isn’t the time to get complacent! Kyle Milan of MFG Tribe will give tips and strategies to increase your Q4 revenue, catch your competitors while they sleep, and prepare for the coming year. Know the year isn’t over; there are still three months left to sell and close clients and prospects. You still have plenty of time to approach as a supplier and vendor; just because everyone else is slowing down does not mean that problems disappear and need solutions right ...

Talk Shop with Kyle Feat. Craig Zoberis and Jelle De Roovere

August 16, 2022 14:00 - 28 minutes - 19.9 MB

Welcome back to “Talk Shop,” a series of open-ended, casual conversations with industrial manufacturing and marketing leaders. This episode will feature Craig Zoberis and Jelle De Roovere from RoboJob, a precision machine-cutting automation service. RoboJob is based in Belgium and has installed its software in over 1,300 CNC machines, milling, turning, and other precision machines over 15 years. Their US outfit is based in Chicago, represented by Craig, discussing some of the space's develo...

Talk Shop with Kyle Feat. Nicole Wolter

July 26, 2022 14:00 - 37 minutes - 25.7 MB

Welcome to the first in a series of “Talk Shop”; open-ended, casual conversations with leaders in the industrial sector. This video will feature Nicole Wolter, president, and CEO of HM Manufacturing to give fresh insight into her role and ways of achieving success in 21st-century industrial manufacturing. HM Manufacturing is a second-generation producer of shafts, gears, and timing belt pulleys. They mostly work in the food processing, beverage packaging, healthcare, aerospace, and defense ...

Ask Kyle on Q&A Monday - Industrial Marketing and Technical Sales

July 19, 2022 15:00 - 6 minutes - 4.53 MB

Technical Sales and Industrial Marketing Tips | Ask Kyle on Q&A Monday It’s Monday - you have questions, and Kyle has your answers for industrial sales and marketing! Question 1: What industrial industries do you think should be posting their products on Instagram and why? There is a lot you can be taking pictures and video content on and posting onto Instagram to generate buzz. Especially the cooler more energized aspects like machine shops, behind-the-scenes work, your product in action...

How Mindset and Goals Affect YOUR Sales | Technical Sales Engineer Training

July 12, 2022 15:00 - 16 minutes - 11.5 MB

Struggling to close sales, keep your goals and place, and hitting burnout? Here’s the talk and advice you’ve been needing to give you that boost right back on track! Sometimes you need to look again at your goals and reestablish them. Complacency will lead to initially coasting, and then falling behind. Because most goals are weak it lets complacency set in. There is a lot of money to be made in technical sales, and it’s far greater than your initial goals may be. Set the goal so high, that...

Ask Kyle on Q&A TUESDAY | Technical Sales and Industrial Marketing Tips

July 05, 2022 15:00 - 16 minutes - 11.6 MB

It’s Tuesday - you have questions, and Kyle has your answers for industrial sales and marketing! Question 1:  If you are a recent grad, you have two paths to sales. The first is a support role, whether it be a sales associate, engineer, technician. Not only do you gain experience and understanding of the product and the industry, but when it comes time for you to want to make the switch to sales, it is far easier for you to adapt to your coveted sales role. The second way is entering into a...