5 Performance Increasing SECRETS to Implement TODAY

If you’re in technical sales and marketing, here are five secrets you can put into practice right now to boost your revenues and crush your metrics!

GET KNOWN

You’re familiar with the phrase, “it’s not what you know, but who you know.” Here’s the next step: "it’s not who you know, but who knows you.” You’re not going to remember exactly everyone that’s part of your network. Instead, you need people in your network to recognize and know who you are. Continue to build your brand and your network as big as possible! The more outbound networking you do, the more inbound you will get. If you work for a large brand already, make sure you are the go-to person in that brand that your prospects know. The best way to get yourself known is by creating content.

BREAK DOWN YOUR GOALS

In our videos, we’ve gone into this principle several times: breaking down a larger goal into more bite-sized pieces by months, weeks, and days. This keeps you on target to reach it and know precisely what your activity levels need to be at. You’ll see the X amount of LinkedIn requests, X amount of calls, how many deals you need to close, et cetera. Knowing the numbers you need to hit daily makes your job much easier.

TRACK YOUR DATA

Your numbers and goals are only as good as you can track them. Keep a log through a spreadsheet or software like Salesforce and HubSpot to see how many calls, emails, conversions, and more you are doing to keep up with your goals. Maybe you’re falling short somewhere, or you’re not converting enough. Either way, you’ll have accurate data to pinpoint whether or not you are keeping up with your goals. Keep yourself accountable and on track!

This follows with tracking your content output and how well it’s performing with your audience. Remember, the more known you are, the higher your revenue will ultimately go. If you’re ready to take your sales game to the next level, check out Technical Sales University: https://technicalsalesu.com/

AUTOMATE WHERE YOU CAN

You want to automate as many steps as possible to be efficient as possible. For example, instead of writing 100 emails for each prospect, send it through MailChimp or a similar service that can personalize it for you. Instead of punching numbers on your phone to call, use Aircall to have it done for you. The time you save adds to the more productive time to call and strike deals.

PLAN YOUR CONTENT

Keep making content no matter where you are. You don’t need to bring an expensive camera to shoot footage of your products and services - you can use your phone on hand right now to make video content and share knowledge with your audience. Content sharing always comes down to gaining trust with your audience; the more you do that, the more they will know you. It

may seem repetitive sometimes, but it serves as a refresher to those who have been following and brand new information to those who have just started to follow.

#technicalsales #industrialmarketing #manufacturing 

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