Latest Cpg marketing Podcast Episodes
#181 - Vladimir Vukicevic, Better & Better: Toothpaste Meets Whitespace
DTC POD: How The Best Brands Are Built - March 24, 2022 22:02 - 54 minutes ★★★★★ - 54 ratingsBetter & Better recently raised a $4M seed round, Blaine and Ramon got the chance to talk to Vlad in-depth about his entrepreneurial journey, the difficulty of pitching a DTC product in a trend-driven VC climate (note: many investors are interested in investing crypto, NFTs, traditional SaaS, et...
#180 - Rob Fraser, Endur: Socks to Scale. Starting DTC On the Right Foot
DTC POD: How The Best Brands Are Built - March 22, 2022 22:13 - 56 minutes ★★★★★ - 54 ratingsRob Fraser, CEO of Endur, chats with Blaine and Ramon about how his career as an athlete enabled him to succeed as an entrepreneur and taught him the value of persistence, determination, and the ability to overcome failure. As an entrepreneur of a multi-million dollar brand, Rob discusses the po...
#179 - David Gaylord: Building Bushbalm with Shopify’s Merchant In Residence
DTC POD: How The Best Brands Are Built - March 17, 2022 23:54 - 57 minutes ★★★★★ - 54 ratingsDavid Gaylord has had a multifaceted career in ecommerce. He started at Shopify in 2015 as a customer success agent, became an Ops Lead in the Office of the COO in 2020, and a Permanent Merchant in Residence in 2021 where he uses his knowledge & experience founding Bushbalm - a natural skincare ...
#178 - Shaun Brandt, Oddit: Conversion As A Service. Optimize DTC Like A PM
DTC POD: How The Best Brands Are Built - March 15, 2022 23:09 - 50 minutes ★★★★★ - 54 ratingsShaun Brandt, co-founder of Oddit, is a designer and brand builder who is an expert at perfecting the customer journey and reducing friction points. His extensive agency experience (Shaun co-founded a product design agency that grew to 80 employees) helping brands grow enabled him to create Oddi...
#177 - Matt Mullenax: Round 2: A+ Body Care for Guys Everywhere
DTC POD: How The Best Brands Are Built - March 11, 2022 00:47 - 47 minutes ★★★★★ - 54 ratingsMatt Mullenax, CEO of Huron, chats with Blaine & Ramon about his men's care brand offering A+ body care products for guys everywhere. This is Matt’s second time on the DTC Pod. The first time we spoke to Matt was during Huron’s launch, and a lot has happened since, including a global pandemic. M...
#177 - Matt Mullenax, Huron: Round 2: A+ Body Care for Guys Everywhere
DTC POD: How The Best Brands Are Built - March 11, 2022 00:47 - 47 minutes ★★★★★ - 54 ratingsMatt Mullenax, CEO of Huron, chats with Blaine & Ramon about his men's care brand offering A+ body care products for guys everywhere. This is Matt’s second time on the DTC Pod. The first time we spoke to Matt was during Huron’s launch, and a lot has happened since, including a global pandemic. M...
#176 - Kal Freese, Taika: Future of DTC, intersection of Web3 and CPG
DTC POD: How The Best Brands Are Built - March 08, 2022 17:26 - 45 minutes ★★★★★ - 54 ratingsKal Freese, co-founder of Taika chats with Blaine & Ramon about launching the functional coffee brand & how Taika leverages opportunities in Web3 to power brand, community, & product growth. Kal is a lifelong entrepreneur, YC alum, and multiple time VC backed founder who has always had a deep p...
#175 - Ariel Vaisbort: How OLIPOP Runs Influencer, Community, & Affiliate Growth
DTC POD: How The Best Brands Are Built - March 02, 2022 01:28 - 40 minutes ★★★★★ - 54 ratingsEpisode brought to you by Trend & Finaloop. Ariel Vaisbort is the Influencer Coordinator at OLIPOP. After starting off as a part-time employee, Ariel quickly transitioned into running influencer coordination with OLIPOP full-time. Previously Ariel has developed social media for a number of comp...
#174 - Coltyy: 10Million+ on TikTok. How Brands Can Think Like Creators
DTC POD: How The Best Brands Are Built - February 24, 2022 17:17 - 59 minutes ★★★★★ - 54 ratingsColton Macaulay (@Coltyy), sits down with Blaine & Ramon to detail how he grew his audience to over 10 Million fans on TikTok, 3 Million+ on Youtube, and the creator's perspective on working with DTC brands. For Coltyy, becoming a TikTok star began with a passion for art, photography, and the...
#173 - Greg Frontiero: How Noowave Nailed a Bootstrapped CPG Launch
DTC POD: How The Best Brands Are Built - February 22, 2022 16:15 - 1 hour ★★★★★ - 54 ratingsGreg entered the tech scene early in his career thanks to a friend who tipped him off on a sales job at a New York startup. He started out by literally sleeping in the office by night and making 150 cold calls per day. Unfortunately, his busy schedule and city lifestyle quickly led to burnout. A...
#172 - Sean Frank: Scaling DTC. How Ridge went from $1M to $100M+
DTC POD: How The Best Brands Are Built - February 17, 2022 20:07 - 44 minutes ★★★★★ - 54 ratingsSean Frank was working at a local Los Angeles ad shop in his early 20’s when he and his friend Connor decided to start an agency of their own. The plan was to focus on a small team and high-touch client relationships. It worked so well that one of their clients, The Ridge Wallet, ended up absorb...
#171 - Caroline McCarthy: How To Build a Multi-Brand CPG Conglomerate
DTC POD: How The Best Brands Are Built - February 15, 2022 17:51 - 42 minutes ★★★★★ - 54 ratingsCaroline McCarthy is the Co-Founder at Starday Foods. She started her career at Google in the AdWords arena, worked with clients like ClassPass on marketing strategy, and helped build out the performance marketing function at Slack. She also worked for a data science firm that worked for the Oba...
#170 - Brandon Blahnik: How DTC Cookware Titan Made In Builds IronClad CX
DTC POD: How The Best Brands Are Built - February 10, 2022 14:47 - 47 minutes ★★★★★ - 54 ratingsBrandon Blahnik served as Made In’s Director of Customer Experience from 2020 until early 2022. His role at Made In included overseeing all customer-facing teams such as phone, chat, email, and social, and working strategically with business partners to improve products and solve problems. Prior...
#169 - Ash Melwani: CMO, Obvi - Secrets To Explosive Customer Growth
DTC POD: How The Best Brands Are Built - February 08, 2022 15:50 - 51 minutes ★★★★★ - 54 ratingsAshvin Melwani is Co-Founder & CMO of Obvi, one of the world’s fastest growing health & nutrition brands. Since launching in 2019, Obvi has become a pioneering brand in the collagen space, shattering 8 figures in sales with distribution all over the globe. Before Obvi, Ash co-founded Ghost3Media...
#168 - Matt Lanter: Co-Founder, OpenStore - The Fastest Way to Sell Your Shopify Store
DTC POD: How The Best Brands Are Built - February 03, 2022 21:27 - 52 minutes ★★★★★ - 54 ratingsMatt Lanter is OpenStore’s Head of Product and Co-Founder. Matt served as an engineering and product leader at Opendoor, Facebook and Apple. He was the Chief of Staff at Founders Fund where he worked closely with entrepreneurs building the next set of companies. OpenStore provides life-changing ...
#167 - Andrew Benin: CEO, Graza - How to generate $100k+ in your CPG DTC launch
DTC POD: How The Best Brands Are Built - February 01, 2022 23:37 - 37 minutes ★★★★★ - 54 ratingsAndrew Benin is the co-founder & CEO of Graza, a Brooklyn based DTC brand reimagining extra-virgin olive oil. Andrew previously served at DTC powerhouses including Magic Spoon, Casper, & Warby Parker where he worked in key operational roles. His new brand, Graza, had one of the most successful ...
How to convert website visitors into paid customers without friction (with Raphael Paulin-Daigle, CEO of SplitBase)
DTC POD: How The Best Brands Are Built - January 27, 2022 19:39 - 58 minutes ★★★★★ - 54 ratings8:21 - Pivoting from SaaS to ecommerce Raphael was surrounded by Saas founders, but followed his instincts when he found himself far more interested in the ecommerce space. “I started SplitBase when most of my friends were SaaS founders, because that's what I was familiar with. I always like, ...
How to convert website visitors into paid customers without friction (with CEO, Raphael Paulin-Daigle)
DTC POD: How The Best Brands Are Built - January 27, 2022 19:39 - 58 minutes ★★★★★ - 54 ratings8:21 - Pivoting from SaaS to ecommerce Raphael was surrounded by Saas founders, but followed his instincts when he found himself far more interested in the ecommerce space. “I started SplitBase when most of my friends were SaaS founders, because that's what I was familiar with. I always like, ...
How to grow a company to $50M+ in Miami (with Michael Martocci, CEO of Swagup)
DTC POD: How The Best Brands Are Built - January 25, 2022 17:02 - 1 hour ★★★★★ - 54 ratings4:47 - When goals make sense Goals can be a waste of time at a young company. But once you grow, you need to figure out what to prioritize. I think to start off a company where you're at zero and come up with this master plan and all these OKRs and goals, I think it's just a huge waste of time...
How to grow a company to $50M+ in Miami (with CEO, Michael Martocci)
DTC POD: How The Best Brands Are Built - January 25, 2022 17:02 - 1 hour ★★★★★ - 54 ratings4:47 - When goals make sense Goals can be a waste of time at a young company. But once you grow, you need to figure out what to prioritize. I think to start off a company where you're at zero and come up with this master plan and all these OKRs and goals, I think it's just a huge waste of time...
How Gem grew from the kitchen into a multi-million dollar nutrition brand through science & product innovation (with CEO Sara Cullen)
DTC POD: How The Best Brands Are Built - January 19, 2022 21:27 - 41 minutes ★★★★★ - 54 ratings1:26 - Rebuilding the vitamin category Sara realized that traditional vitamins weren’t built in a way to truly optimize health. “I was starting to struggle out of nowhere really with chronic inflammation, digestion, sleep issues, you name it. And I've always considered myself a relatively heal...
Jones Road: Bobbi Brown's new beauty brand and their secrets to rapid growth (with Cody Plofker, Director of Ecommerce)
DTC POD: How The Best Brands Are Built - January 17, 2022 21:04 - 34 minutes ★★★★★ - 54 ratings4:36 - Embracing clean beauty A long-time advocate of health and clean ingredients, Bobbi Brown founded Jones Road Beauty. The challenge was to make clean versions of all the best products. “Bobbi parted ways with her company that she founded and had a non-compete. And most people would be ret...
From DTC CPG to retail (with Jarod Steffes, CEO of Muddy Bites)
DTC POD: How The Best Brands Are Built - January 12, 2022 22:56 - 39 minutes ★★★★★ - 54 ratingsKey Takeaways 3:35 - Starting with Kickstarter Jarod and his partners knew they could have gone through the formal fundraising process, but wanted to get market validation first. “Having some startup cash to kind of get going, especially when you're talking about a CPG brand, it definitely he...
Conversion rate optimization for DTC brands (with Shane Rostad, Owner of CRO Weekly Newsletter)
DTC POD: How The Best Brands Are Built - January 10, 2022 22:13 - 38 minutes ★★★★★ - 54 ratingsDuring this episode, you will learn about; [00:05] What’s in for you in today’s episode [01:36] Who’s Shane Rostad and his area of specialty [06:34] Typical mistakes that brands make [08:44] Tips to improve your site’s conversion rate [12:48] Things to focus on when brands are collecting cu...
From making $1M a month in college to a DTC agency (with Daniel Snow, CEO of Snow Agency)
DTC POD: How The Best Brands Are Built - January 06, 2022 00:44 - 51 minutes ★★★★★ - 54 ratings9:56 - From bio major to builder Daniel’s journey into entrepreneurship started as the desire to make money for weekend college fun, despite the fact that he didn’t have time to work a traditional job. “I was a biology major. I was actually going to school to be a dentist and. I always knew th...
From making $1M a month in college to a DTC agency
DTC POD: How The Best Brands Are Built - January 06, 2022 00:44 - 51 minutes ★★★★★ - 54 ratings9:56 - From bio major to builder Daniel’s journey into entrepreneurship started as the desire to make money for weekend college fun, despite the fact that he didn’t have time to work a traditional job. “I was a biology major. I was actually going to school to be a dentist and. I always knew th...
Branding across different avenues from landing pages to social
DTC POD: How The Best Brands Are Built - January 03, 2022 17:05 - 30 minutes ★★★★★ - 54 ratingsDuring this episode, you will learn about; [00:16] What’s in for you in today’s episode [01:43] Bailee’s career background information [03:57] What is branding and the areas of business it affects [07:28] The importance of brand guide during the branding process [09:49] Branding your brand ...
Branding across different avenues from landing pages to social (with Bailee Cooper, Ecommerce Manager of Sharma Brands)
DTC POD: How The Best Brands Are Built - January 03, 2022 17:05 - 30 minutes ★★★★★ - 54 ratingsDuring this episode, you will learn about; [00:16] What’s in for you in today’s episode [01:43] Bailee’s career background information [03:57] What is branding and the areas of business it affects [07:28] The importance of brand guide during the branding process [09:49] Branding your brand ...
Creating a market | Launching a DTC sport (with Chris Meade, Co-Founder & Chief Marketing Officer of Crossnet)
DTC POD: How The Best Brands Are Built - December 29, 2021 22:46 - 54 minutes ★★★★★ - 54 ratings4:47 - The night CROSSNET was invented Chris and his friends were throwing ideas for a product invention at the wall to see if anything stuck when someone mentioned four-way volleyball. “ESPN was on in the background. Not sure if that motivated it or not, but Mike wrote down four-way beach vol...
Creating a market | Launching a DTC sport with Chris Meade from Crossnet
DTC POD: How The Best Brands Are Built - December 29, 2021 22:46 - 54 minutes ★★★★★ - 54 ratings4:47 - The night CROSSNET was invented Chris and his friends were throwing ideas for a product invention at the wall to see if anything stuck when someone mentioned four-way volleyball. “ESPN was on in the background. Not sure if that motivated it or not, but Mike wrote down four-way beach vol...
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