Latest Cpg marketing Podcast Episodes
#270: Lio Pinchevski, Finaloop - DTC Accounting & Finance Made Simple
DTC POD: How The Best Brands Are Built - April 13, 2023 15:58 - 55 minutes ★★★★★ - 54 ratingsOn this episode of DTC Pod, We dive into the challenges of building a product that combines traditional accounting, finance, and tax with the progressive world of DTC, and the importance of financial statements, tax-saving opportunities, and inventory management. We also explore the impact of in...
#269: Izzy Gewirtzman Saving Big On Shipping - A Masterclass For Brands
DTC POD: How The Best Brands Are Built - April 11, 2023 17:02 - 54 minutes ★★★★★ - 54 ratingsEpisode brought to you by Trend & Finaloop. On this episode of DTC Pod, Izzy Joins Blaine to lead a masterclass on saving on shipping. 1. What are the most common mistakes when negotiating shipping rates? 2. What surcharges and hidden fees most commonly drain shipping budget? 3. What are the...
#268: Athan Didaskalou - July, Building A Luggage Brand With Rocketship Growth
DTC POD: How The Best Brands Are Built - April 04, 2023 15:15 - 58 minutes ★★★★★ - 54 ratingsEpisode brought to you by Trend & Finaloop. On this episode of DTC Pod, Athan joins Blaine for a deep dive in what it takes to launch one of the fastest growing travel brands. Here's a few of the questions we answer on the show: 1. How did July create the world's lightest carry-on luggage? 2....
#267: Justin Seidenfeld - Developing, Manufacturing & Scaling Countless Consumer Products
DTC POD: How The Best Brands Are Built - March 28, 2023 17:37 - 47 minutes ★★★★★ - 54 ratingsEpisode brought to you by Trend & Finaloop. On this episode of DTC POD, we delve into the world of product development and supply chain management. We look at the success story of Canopy, a company that created a beauty-focused category-defining humidifier. We also cover the challenges faced in...
#266: Marshall Nyman - Everything You Need To Know About Affiliate As A Growth Channel
DTC POD: How The Best Brands Are Built - March 23, 2023 17:58 - 41 minutes ★★★★★ - 54 ratingsEpisode brought to you by Trend & Finaloop. On this episode of DTC POD, Marshall joins Blaine to dive into the world of affiliate marketing. Here's what you'll learn: Strategies in setting up an effective affiliate program, including identifying target customers, partners, and commission rates...
#265: Stephanie Kimel & Celia Lewis- Product Innovation: Personal Storage x Home Decor
DTC POD: How The Best Brands Are Built - March 21, 2023 17:36 - 55 minutes ★★★★★ - 54 ratingsEpisode brought to you by Trend & Finaloop. On this episode of DTC POD, Celia Lewis and Stephanie Kimmel discuss how they identified a market gap in the cannabis industry and built a brand around their innovative product that preserves and locks cannabis in a home decor piece. They reveal how t...
#264: Johnathan Solorzano - How To Develop A Shopify Store from 0-1
DTC POD: How The Best Brands Are Built - March 14, 2023 16:37 - 43 minutes ★★★★★ - 54 ratingsEpisode brought to you by Trend & Finaloop. On this episode of DTC Pod, Jonathan joins blaine to talk about Automating fulfillment process with 3PL, Specialized Shopify developers, Starting a Shopify store, Balancing presence on, Shopify and Amazon, Customizing Shopify apps, Local delivery/pick...
#263: JBC - The PR Strategy Behind Your Favorite Brands
DTC POD: How The Best Brands Are Built - March 07, 2023 17:16 - 43 minutes ★★★★★ - 54 ratingsWhen she and her colleague Melissa Duren Conner hit a crossroads in their careers, they decided to join forces and create their own agency, Jennifer Bett Communications (JBC). Jennifer and Melissa wanted to create an agency that approached media relations in a strategic and creative way, focusin...
#262: Nathan Resnick, Sourcify - Product Sourcing & Development 101
DTC POD: How The Best Brands Are Built - February 28, 2023 18:14 - 42 minutes ★★★★★ - 54 ratingsOn this episode of DTC Pod, Nathan joins Blaine to talk about how to work with manufacturing partners to bring a product to life. They cover lessons from working with over 1000s of factories in several countries, avoiding the biggest pitfalls of manufacturing, building software to streamline the...
#261: Jenn Jennings, Nosh Media - UGC & Creative Strategy For Brands
DTC POD: How The Best Brands Are Built - February 23, 2023 18:53 - 39 minutes ★★★★★ - 54 ratingsOn this episode of DTC POD, Ramon & Jenn dive into the ins and outs of content creation. They discuss the categories and pillars of content creation, common mistakes brands make when creating a brief and how to provide specific instructions to avoid frustration. They also cover revisions, the co...
#260: Ryan Springer, MidnightVP - How to Raise VC for DTC & Consumer Brands
DTC POD: How The Best Brands Are Built - February 21, 2023 17:05 - 50 minutes ★★★★★ - 54 ratingsOn this episode of DTC POD, we discuss the key factors that investors look for in a business, such as product excellence, differentiation and the ability to manage capital responsibly. We cover benchmarks for what it takes to be successful at each stage of raising capital for your brand. We disc...
#259 - Julia Perez, OWYN: How The Best in CPG Grow OmniChannel
DTC POD: How The Best Brands Are Built - February 14, 2023 16:29 - 50 minutes ★★★★★ - 54 ratingsOn this episode of DTC Pod, CMO Julia Perez chats with Blaine about everything related to OmniChannel growth. They talk about the importance of understanding the customer on a deeper level, the attention to detail of the Red Bull team, and the need for solid processes. They also cover topics lik...
#258 - Pontus Karlsson, Off Script: The Future of Creators, Brands, & Marketplaces
DTC POD: How The Best Brands Are Built - February 07, 2023 16:39 - 45 minutes ★★★★★ - 54 ratingsOn this episode of DTC POD, Pontus joins Blaine to take an in-depth look at the world of ecommerce platforms and the players driving these marketplaces. We discuss the pros and cons of starting a brand, solving for inventory management, distributed sales and more. We also explore the potential o...
#257 - Stefany Nieto, Gwella & Mojo: Building For The Upcoming Psychedelic CPG Boom
DTC POD: How The Best Brands Are Built - January 31, 2023 17:03 - 38 minutes ★★★★★ - 54 ratingsOn this episode of DTC Pod, Stefany joins us to dive deep into the world of commerce, content, regulation, and go to market as it pertains to the functional mushroom and psychedelic space. They cover the details of their formula which does not contain psilocybin, the patenting process, tailwinds...
#256 - Zawwar Khan: Building Creator Led Brands 101
DTC POD: How The Best Brands Are Built - January 24, 2023 17:56 - 50 minutes ★★★★★ - 54 ratingsOn this episode of DTC Pod, Zawwar joins Blaine & Ramon to talk about the intersection of creators and commerce and how the most successful creator brands are built. We cover brand management at P&G, developing brand strategies, the three types of creator archetypes, how each creator type lends ...
#255 - Anders Bill & Andy Cloyd, Superfiliate: Custom Storefronts for Creators
DTC POD: How The Best Brands Are Built - January 18, 2023 18:33 - 50 minutes ★★★★★ - 54 ratingsOn this episode of DTC Pod, Anders and Andy join Blaine & Ramon to discuss the next wave of creators and commerce. They talk about social commerce, creators as a performance channel, innovation happening in the space, what personalized storefronts mean, the opportunity for creators as key brand ...
#254 - Megan O'Brien, Arch Insights: Market Validation, Positioning & New Products
DTC POD: How The Best Brands Are Built - January 10, 2023 19:28 - 38 minutes ★★★★★ - 54 ratingsOn this episode of DTC Pod, Megan joins Blaine and Ramon to talk about how brands can better leverage consumer insights to validate ideas, develop new products, build more powerful brands, increase revenue and purchases, build better wholistic customer experiences, mitigate risk, find exciting o...
#253 - Adam Xavier, XG Formulations: Building Global Skincare Brands for Paris Hilton, Actsyl, & More
DTC POD: How The Best Brands Are Built - January 05, 2023 18:14 - 54 minutes ★★★★★ - 54 ratingsOn this episode of DTC Pod, Adam joins Blaine to discuss building and formulating products from the ground up. They talk about identifying a problem, coming up with a unique formulation, what you need to take the product to market, navigating restrictions and FDA, positioning yourself to sell in...
#252 - Jack Benzaquen, Duradry: Bootstrapping From Niche Problem to Household Name
DTC POD: How The Best Brands Are Built - December 29, 2022 19:15 - 49 minutes ★★★★★ - 54 ratingsOn this episode of DTC Pod, Jack joins Blaine to talk about how to build a brand in today's landscape. They talk about identifying a problem, bootstrapping, which channels to start on, how to think about capital, working with suppliers, building at the right pace for your business, speeding up c...
#251 - Victoria Eisner, Glamsquad - Building The Biggest Beauty Services Marketplace
DTC POD: How The Best Brands Are Built - December 22, 2022 21:28 - 58 minutes ★★★★★ - 54 ratingsOn this episode of DTC Pod, Victoria joins Blaine to talk about building marketplaces from the ground up. They explore topics like getting your first customers, how to build out the supply side of the marketplace, building early demand, challenges matching supply to demand, how to launch new mar...
#250 - Roy Rubin, Magento - From UCLA Dorm Room to $200+ BILLION in GMV
DTC POD: How The Best Brands Are Built - December 20, 2022 17:50 - 47 minutes ★★★★★ - 54 ratingsOn this episode of DTC Pod, Roy joins Blaine & Ramon to talk about building one of the largest e-commerce platforms, closing down his services business and betting everything on the Magento opportunity, leveraging open source for early growth, building a community that lives & breathes your prod...
#249 - Dae Lim, Sundae School - Taking Over The Fashion World & Hitting $100k Days Solely On Creative
DTC POD: How The Best Brands Are Built - December 15, 2022 18:55 - 52 minutes ★★★★★ - 54 ratingsOn this episode of DTC Pod, Dae joins Blaine & Ramon to talk about the process of launching a successful fashion label. They talk about the inspiration for Sundae School, leaning into taboos & counterculture, the importance of aligning narrative and motifs with brand, the power of creative, what...
#248 - Ben Tregoe, Bainbridge - The Cash & Funding Crashcourse For DTC
DTC POD: How The Best Brands Are Built - December 13, 2022 16:26 - 1 hour ★★★★★ - 54 ratingsOn this episode of DTC Pod, Ben joins Blaine to give an overview of how to generate cash as a DTC brand. They talk about everything from first financial decisions as a founder, to inventory management, financing options, how to think about equity vs. debt financing options, raising a round, spee...
#247 - Adii Pienaar, Cogsy: Acing Commerce Ops & Optimizing Inventory
DTC POD: How The Best Brands Are Built - December 08, 2022 16:43 - 51 minutes ★★★★★ - 54 ratingsAdii Pienaar is the Founder & CEO of Cogsy, the operations & inventory optimization platform for e-commerce. Prior to starting Cogsy, he was the Co-founder & CEO of WooCommerce - the e-commerce solution for WordPress, and CM Commerce, both of which resulted in multi-million dollar exits. On thi...
#246 - Dov Kaufmann, Tolstoy: Building the Video Layer for Commerce
DTC POD: How The Best Brands Are Built - December 06, 2022 14:38 - 29 minutes ★★★★★ - 54 ratingsOn this episode of DTC Pod, Dov joins Blaine & Ramon to talk about the early days at Yotpo, the feature that built Yotpo's growth flywheel, inspiration for Tolstoy, the power of video in conversion, the video infrastructure that needed to be served, the success of founder videos for DTC brands, ...
#245 - Chelsea Schulz, Ettitude: Data Driven Performance & Growth
DTC POD: How The Best Brands Are Built - December 01, 2022 14:54 - 1 hour ★★★★★ - 54 ratingsOn this episode of DTC Pod, Chelsea joins Blaine & Ramon for a crash course on growth. They talk about setting up your growth engine, working from a source of truth, picking the right channels for your brand, how to think about metrics, google ads & shopping, important updates coming to google a...
#244 - Benjamin Davis, TryNow: Try Before You Buy for E-Commerce
DTC POD: How The Best Brands Are Built - November 29, 2022 14:55 - 46 minutes ★★★★★ - 54 ratingsOn this episode of DTC Pod, Benjamin joins Blaine and Ramon to talk about the future of commerce, how brands can build better customer experiences, why removing friction is key, the challenges of selling online versus in retail, thinking in terms of LTV, brands thriving on TryNow, raising capita...
#243 - Kian Golzari: Source & Develop Products Like The World's Best Brands
DTC POD: How The Best Brands Are Built - November 22, 2022 14:08 - 1 hour ★★★★★ - 54 ratingsOn this episode of DTC Pod, Kian joins Blaine & Ramon to discuss the playbook for working with manufacturers to bring products to life. They cover identifying manufacturing partners, how to vet a factories quality, how to establish buying credibility, getting product samples, building your spec ...
#242 - Julie Cartwright, P.volve: How To Build a Content First Consumer Brand
DTC POD: How The Best Brands Are Built - November 17, 2022 16:09 - 53 minutes ★★★★★ - 54 ratingsOn this episode of DTC Pod, Julie joins Blaine to talk about building one of the fastest growing fitness brands. They talk about starting P.volve in the early days, her background in the entertainment industry and how that experience translated to content development for p.volve, why content is ...
#241 - Oren Schauble: How To Go From Product Idea To Market
DTC POD: How The Best Brands Are Built - November 15, 2022 15:36 - 48 minutes ★★★★★ - 54 ratingsOn this episode of DTC Pod, Oren joins Ramon to discuss what it takes to build a product and take it to market. They cover topics including product development, pros and cons of dropshipping, getting started as an entrepreneur, building around niche audiences, testing market demand for products,...
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