Latest Cpg marketing Podcast Episodes
#240 - Sanya Deshpande, Oura Ring: Brand Marketing 101
DTC POD: How The Best Brands Are Built - November 10, 2022 19:02 - 45 minutes ★★★★★ - 54 ratingsOn this episode of DTC Pod, Sanya joins Blaine to talk about what it means to be an effective brand marketer. They discuss frameworks for building ironclad brand, how brand marketing evolves with scale, how to tell an effective brand story, brand purpose, figuring out what you stand for, layerin...
#239 - Carter Jensen, General Mills: How The CPG Titan Takes It’s Brands DTC
DTC POD: How The Best Brands Are Built - November 08, 2022 17:16 - 36 minutes ★★★★★ - 54 ratingsOn this episode of DTC Pod, Carter joins Blaine to discuss how General Mills is starting to compete in the DTC arena and launch DTC channels for their brand portfolio. They discuss the learnings about what performs well, which brands to prioritize, how they think about building tech stacks, how ...
#238 - Clayton Chambers - Sprezza.xyz: Menswear, Culture & The Future of Commerce
DTC POD: How The Best Brands Are Built - November 03, 2022 15:06 - 42 minutes ★★★★★ - 54 ratingsOn this episode of the pod, Clayton joins Blaine to discuss everything from starting a newsletter, building a community, getting into menswear, how big retailers approach buying merchandise, the intersection of retail and e-commerce, creator led brands, winning growth strategies in apparel, posi...
#237 - Allegra Shaw & Shirin Soltani - Uncle Studios: Building A Creator Led Brand 101
DTC POD: How The Best Brands Are Built - November 01, 2022 15:12 - 50 minutes ★★★★★ - 54 ratingsOn this episode of DTC Pod, Allegra and Shirin join Blaine & Ramon to talk about building one of the first creator led brands, before the recent wave of influencer led brands started to take over. They talk about getting started as a creator, building a community, starting in apparel from the gr...
#236 - Patrick Campbell, Profitwell: Bootstrapping Pricing SaaS to a $200M exit
DTC POD: How The Best Brands Are Built - October 27, 2022 15:10 - 1 hour ★★★★★ - 54 ratingsOn this episode of DTC Pod, Patrick joins Blaine & Ramon to talk about frameworks for building successful businesses. We talk about his background, taking the leap to start, evaluating risk, bootstrapping SaaS, developing an MVP, taking a product to market, how customers think about pricing, wil...
#235 - Alexandra Wilkis Wilson: Becoming a Business Titan (Gilt, GlamSquad, Allergan, Clerisy)
DTC POD: How The Best Brands Are Built - October 25, 2022 15:06 - 1 hour ★★★★★ - 54 ratingsOn this episode of DTC Pod, Alexandra joins Blaine and Ramon to talk about company building. They cover the creation of Gilt, building early demand, sourcing supply, creating a marketplace, the evolving commerce landscape, team building, the overlap between commerce and services marketplaces, un...
#234 - Matt Czarnecki, Verb: Taking A CPG Energy Bar From Dorm To Scale
DTC POD: How The Best Brands Are Built - October 20, 2022 15:26 - 47 minutes ★★★★★ - 54 ratingsOn this episode of the pod, Matt joins Blaine & Ramon to talk about building a successful CPG brand from his dorm room, finding product market fit, discovering the companies ideal customer, using tech as part of the companies DNA, iterating with product feedback, raising capital, scaling up, and...
#233 - Lee Joselowitz, The Quality Edit: Affiliate & Performance Editorial For Brands
DTC POD: How The Best Brands Are Built - October 18, 2022 13:27 - 49 minutes ★★★★★ - 54 ratingsOn this episode of DTC Pod, Lee joins Blaine to talk about the crossover between growth marketing and performance editorial. They talk about how ritual grew to a 9 figure brand, the power of affiliate, the importance of search intent, new media models, audience targeting, first party data, team ...
#232 - Ben Grynol, Levels: Using Experiments to Unlock Growth
DTC POD: How The Best Brands Are Built - October 13, 2022 17:03 - 1 hour ★★★★★ - 54 ratingsOn this episode of DTC Pod, Ben joins Blaine & Ramon to talk about the importance of experimentation in growth for startups. They talk about demand gen, building a waitlist, content production, GTM strategy, marketing personas, educational marketing, UGC, in-house content programming, and much m...
#231 - Vasa Martinez: Product Positioning & Brand Building 101
DTC POD: How The Best Brands Are Built - October 11, 2022 17:36 - 47 minutes ★★★★★ - 54 ratingsOn this episode of the pod, Vasa joins Blaine & Ramon to talk about how brand building and product positioning. They also cover topics including creative direction, the role of content in growth initiatives, how to nail a creative brief, how to design content for different parts of the marketing...
#230 - Nigel Thomas: ROAS is Dead, The Keys To Building Bottom Line Revenue
DTC POD: How The Best Brands Are Built - October 06, 2022 15:28 - 55 minutes ★★★★★ - 54 ratingsOn this episode of DTC Pod, Nigel joins Blaine to break down the foundational building blocks for brands that want to build profitable businesses. They cover topics like how to build solid unit economics, types of content that perform, optimizing customer journeys, understanding attribution, cop...
#229 - Rob Willey: The CMO's Guide To Business Transformation
DTC POD: How The Best Brands Are Built - October 04, 2022 16:04 - 55 minutes ★★★★★ - 54 ratingsOn this episode of DTC Pod, Rob joins Blaine to talk about how to operate a consumer brand and think like a seasoned executive. They talk about what channels to focus on to grow, how to tap into existing infrastructure, deciding what to prioritize, how to nail a rebrand, finding quick wins for y...
#228 - Jesse Pujji: Kahani & The Future of Mobile Commerce
DTC POD: How The Best Brands Are Built - September 29, 2022 15:35 - 49 minutes ★★★★★ - 54 ratingsOn this episode of DTC Pod, Jesse joins Blaine to talk about the future of commerce. They discuss mobile commerce, moving from agency to brand owner, increasing conversion, bootstrapping, fundraising, testing out MVPs, getting customer buy in, developing product roadmaps, and much more. 1:17...
#227 - Gretchen Hollingsworth: Ink + Alloy - Wholesale 101 For DTC Brands
DTC POD: How The Best Brands Are Built - September 27, 2022 15:04 - 43 minutes ★★★★★ - 54 ratingsOn this episode of DTC Pod, Gretchen joins Blaine to talk about wholesale as a massive competitive edge as a go-to-market strategy for consumer products. They talk about starting paddywax, scaling a business over a career, leveraging wholesale early on, merchandising strategy, selling into big r...
#226 - Courtney Klein: Storq - Maternity & Apparel. Going Niche To Win Big
DTC POD: How The Best Brands Are Built - September 22, 2022 16:18 - 54 minutes ★★★★★ - 54 ratingsOn this episode of DTC Pod, Courtney joins Blaine & Ramon to talk about leveraging a niche audience to find scale in apparel. They cover topics including finding your market, your first production run, starting limited but focused, seasonal vs. season-less products, subtleties of niche markets, ...
#225 - Max Kislevitz: BALA - Disrupting Fitness Through Design
DTC POD: How The Best Brands Are Built - September 20, 2022 14:46 - 47 minutes ★★★★★ - 54 ratingsOn this episode of DTC Pod, Max joins Blaine to talk about starting the brand as a side project, getting early conviction, bootstrapping to launch, landing a major shark tank deal, product positioning, brand design, form factors & digital amplification, early retail strategies, fundraising, go t...
#224 - Haris Memon: Miracle Brand - 30M+ How to break through the 8 Figure Ceiling
DTC POD: How The Best Brands Are Built - September 15, 2022 14:35 - 58 minutes ★★★★★ - 54 ratingsOn this episode of DTC Pod, Haris joins Blaine & Ramon to talk about how he built Miracle Brand into a profitable 8 figure brand. They discuss best practices in performance marketing, breaking through the 5M revenue ceiling, the dos/don'ts of working with agencies, incentives of ad networks, a c...
#223 - Lauren Kleinman: The Performance PR & Affiliate Marketing Playbook
DTC POD: How The Best Brands Are Built - September 13, 2022 14:34 - 45 minutes ★★★★★ - 54 ratingsOn this episode of the pod, Lauren joins Blaine and Ramon to talk about her experience running marketing & affiliate at Ritual, how her performance-minded approach to marketing led her to Dreamday, lessons from the best-in-class brands, the affiliate marketing landscape, why affiliate is such an...
#222 - Jasmine Garnsworthy: The Insider's Guide to Consumer PR & Editorial
DTC POD: How The Best Brands Are Built - September 08, 2022 15:14 - 46 minutes ★★★★★ - 54 ratingsOn this episode of DTC Pod, Jasmine joins Blaine to discuss the landscape of PR for consumer brands. They cover topics like incentive structure for editors, how the landscape of editorial has matured over the last decade, where things are headed, how to nail your pitch, how to build relationship...
#221 - Ronak Trivedi: Pietra - The Platform Powering Creator Led Commerce
DTC POD: How The Best Brands Are Built - September 06, 2022 16:49 - 1 hour ★★★★★ - 54 ratingsOn this episode of DTC Pod, Ronak joins Blaine & Ramon to talk about evolving dynamics of the creator economy, how creator brands are typically launched, how Pietra solves for sourcing, fulfillment, and e-commerce, productizing a service for the most time-constrained customers, how their marketp...
#220 - Steven Izen: Elements & Lokai - Finding Scale With Partnerships, Purpose, & Balance
DTC POD: How The Best Brands Are Built - September 01, 2022 16:00 - 43 minutes ★★★★★ - 54 ratingsOn this episode of DTC Pod, Steven joins Blaine to talk about building one of the most popular jewelry brands from the ground up starting in 2010, before applying those learnings to developing products for Elements of Balance in a CPG adjacent space. They discuss identifying brand mission and pu...
#219 - JT Barnett: The TikTok Masterclass for Brands
DTC POD: How The Best Brands Are Built - August 30, 2022 15:34 - 1 hour ★★★★★ - 54 ratingsOn this episode of DTC Pod, JT joins Blaine in the LA studio to talk about how brands can unlock massive growth by thinking like creators. They cover topics including building your tiktok strategy, the ins & outs of the tiktok and instagram algorithm, types of content that perform best, how to g...
#218 - Mark Samuel, IWON Organics: Scaling Your CPG Brand to 5000+ Retailers
DTC POD: How The Best Brands Are Built - August 25, 2022 15:24 - 42 minutes ★★★★★ - 54 ratingsMark Samuel is the founder & CEO of IWON Organics, a plant-based food company that makes bold, flavor-infused snacks and cereal made from plant proteins like peas, beans and brown rice. IWON's healthy snacks can be found in over 5,000 stores nationwide, including Kroger's, Wegmans, Sprouts, Whol...
#217 - Oriel Davis-Lyons: How Spotify’s Head of Creative Builds Lasting Brands
DTC POD: How The Best Brands Are Built - August 23, 2022 16:27 - 41 minutes ★★★★★ - 54 ratingsOn this episode of DTC Pod, Oriel joins Blaine to discuss the role of creative direction in launching a new brand. They talk about brand formation and topics including coming up with a name, defining your brand's purpose, the power of copywriting, merchandise as a medium, language as a product, ...
#216 - Sofia Laurell & Carolyn Batyske, Tiny Organics: Building A Venture Scale Supply Chain
DTC POD: How The Best Brands Are Built - August 18, 2022 16:15 - 52 minutes ★★★★★ - 54 ratingsOn this episode of DTC Pod, Sofia & Carolyn join Blaine & Ramon to talk about company building, product marketing, brand marketing, finding product market fit, guidelines for each funding round, syncing marketing & inventory, building a resilient supply chain, building community, & more. 9:46 ...
#215 - Brian Sugar: Sugar Capital, POPSUGAR, & Novel - Building A DTC Empire
DTC POD: How The Best Brands Are Built - August 16, 2022 15:06 - 50 minutes ★★★★★ - 54 ratingsOn this episode of DTC Pod, Brian joins Blaine & Ramon to talk about his career in digital commerce, media, and venture capital which has spanned 4 decades. Brian is a seasoned operator and investor, having led investments in companies including Everlane, Snif, Feastables, Caraway, Afterpay, Arc...
#214 - Sahand Dilmaghani: Terra Kaffe & Building Hardware In A Coffee Boom
DTC POD: How The Best Brands Are Built - August 11, 2022 15:32 - 57 minutes ★★★★★ - 54 ratingsSahand chats with Blaine and Ramon about the idea behind Terra Kaffe and building a hardware company. He also discusses decision making frameworks, leveraging market trends, how Terra Kaffe had to pivot from B2B sales to DTC, raising capital, his philosophy on leading and growing a team, and muc...
#213 - FORM By Sami Clarke: Building A Digital Wellness Empire Through Content, Community & Commerce
DTC POD: How The Best Brands Are Built - August 09, 2022 16:25 - 56 minutes ★★★★★ - 54 ratingsSami Clarke is a certified health, wellness, & fitness trainer who built a large following for her workout videos and holistic approach to wellness. With millions of followers and hundreds of millions of views across Youtube, Instagram, & TikTok, Sami cultivated a strong community before decidin...
#212 - Cherene Aubert: A Look Inside Bobbie’s Rocketship Growth
DTC POD: How The Best Brands Are Built - August 04, 2022 14:50 - 48 minutes ★★★★★ - 54 ratingsCherene Aubert is the Director of Growth at Bobbie, the first European style organic infant formula that meets FDA standards. Bobbie has raised over $50M to take the soon to be 100B+ formula market by storm. Cherene honed her craft and expertise in growth & ecommerce while working for agencies l...
#211 - Paul Michaux: Prose - Building to $100M ARR With Customized Hair Care
DTC POD: How The Best Brands Are Built - August 02, 2022 14:40 - 47 minutes ★★★★★ - 54 ratingsPaul Michaux is the co-founder & head of product at Prose, the DTC customized hair care brand. Michaux founded Prose in 2017 but he built up his expertise and knowledge of product, branding, & consumer goods working at P&G, Christian Dior, and L’Oréal. Prose has achieved immense success and is a...
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