#237 - Allegra Shaw & Shirin Soltani - Uncle Studios: Building A Creator Led Brand 101
DTC POD: How The Best Brands Are Built
English - November 01, 2022 15:12 - 50 minutes - 46.7 MB - ★★★★★ - 54 ratingsSociety & Culture Business social media marketing creator marketing email marketing nik sharma emmett shine creators founder cpg marketing dtc tips brand awareness Homepage Download Apple Podcasts Google Podcasts Overcast Castro Pocket Casts RSS feed
On this episode of DTC Pod, Allegra and Shirin join Blaine & Ramon to talk about building one of the first creator led brands, before the recent wave of influencer led brands started to take over. They talk about getting started as a creator, building a community, starting in apparel from the ground up, working together as co-founders, identifying a market gap, tips for sourcing products, optimizing ops, building a brand greater than the individual creator, creative strategy, aesthetic development, and much more.
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Allegra Shaw - Creator & CoFounder of Uncle Studios
Shirin Soltani - CoFounder of Uncle Studios
Ramon Berrios - CEO of Trend.io
Blaine Bolus - Co-Founder of Seated