#264: Johnathan Solorzano - How To Develop A Shopify Store from 0-1

Episode brought to you by Trend & Finaloop.

On this episode of DTC Pod, Jonathan joins blaine to talk about Automating fulfillment process with 3PL, Specialized Shopify developers, Starting a Shopify store, Balancing presence on, Shopify and Amazon, Customizing Shopify apps, Local delivery/pickup, Customizing Shopify Plus, Headless Shopify, Shopify's features, and more.

[00:03:09] Start Shopify store with no code; buy theme, get product design on Fiverr; focus on sales and marketing.

[00:05:19] Automate fulfillment process with 3PL (Third Party Logistics).

[00:08:33] Brand owners fear Amazon taking their business, so they are balancing presence on Shopify and Amazon to avoid being cannibalized.

[00:12:03] Customizing Shopify apps requires cost analysis and potential development for desired automation, branding and functionality.

[00:14:43] Specialized Shopify developers understand the ecosystem and can avoid costly custom development.

[00:18:31] Shopify allows customization of themes and blocks to make it look unique, but headless is not typically the best option because it requires custom technical work and breaks data tracking.

[00:26:04] Apps to help businesses run local delivery/pickup for physical items.

[00:27:36] Local businesses thriving in Miami due to increased support from customers.

[00:32:07] Shopify releases new features quarterly or every six months, similar to "hype drops", including AI-generated product descriptions.

[00:35:35] Shopify Plus now allows customizing and adding blocks to Checkout, increasing options for merchants to increase conversions and create apps in the Checkout ecosystem.\

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Past guests & brands on DTC Pod include Gilt, PopSugar, Glossier, MadeIN, Prose, Bala, P.volve, Ritual, Bite, Oura, Levels, General Mills, Mid Day Squares, Prose, Arrae, Olipop, Ghia, Rosaluna, Form, Uncle Studios & many more.

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• #219 JT Barnett: The TikTok Masterclass For Brands

• #223 Lauren Kleinman: The PR & Affiliate Marketing Playbook

• ​​​​#243 Kian Golzari - Source & Develop Products Like The World's Best Brands

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Johnathan Solorzano - Founder & CEO of Solo Media Group
Ramon Berrios - CEO of Trend.io
Blaine Bolus - Co-Founder of Seated