Latest Cpg marketing Podcast Episodes
How To Build Your Brand's CX (with Stephanie Robilliard, Head of Customer Support of Ekster)
DTC POD: How The Best Brands Are Built - December 27, 2021 16:11 - 23 minutes ★★★★★ - 54 ratings[00:16] What’s in for you in today’s episode [01:20] Stephanie career backstory [02:39] Ekster’s customer service before and after Stephanie joined the agency [03:39] The strategy that Stephanie followed in building a scalable team [05:18] The metrics you should focus on to meet customers’ ...
How To Build Your Brand's CX with Stephanie Robilliard from Ekster
DTC POD: How The Best Brands Are Built - December 27, 2021 16:11 - 23 minutes ★★★★★ - 54 ratings[00:16] What’s in for you in today’s episode [01:20] Stephanie career backstory [02:39] Ekster’s customer service before and after Stephanie joined the agency [03:39] The strategy that Stephanie followed in building a scalable team [05:18] The metrics you should focus on to meet customers’ ...
DTC Finds: In-depth look at what discounting means for your margins
DTC POD: How The Best Brands Are Built - November 30, 2021 16:18 - 6 minutes ★★★★★ - 54 ratings“As you discount your product, you could potentially see better ad conversion.” @jayde3sai #DTCPOD “Sometimes when you discount to both new and returning customers, and your margin ends up going down. ” @jayde3sai #DTCPOD We Speak About: [01:17] DTC discounting twitter thread Learn more abo...
Be an expert at finding winning Facebook ad creative (with Reza Khadjavi, CEO of Motion)
DTC POD: How The Best Brands Are Built - November 24, 2021 15:40 - 37 minutes ★★★★★ - 54 ratings“We're helping brands and agencies learn what creatives are working best and why” @rezakhadjavi #DTCPOD “Teams who take naming conventions really seriously have a really important cultural effect.” @rezakhadjavi #DTCPOD “We want to create an environment where our creative strategy is data dr...
How to build your Instagram and TikTok accounts to thousands of followers (with Kendall Dickieson, founder at Flexible Creative)
DTC POD: How The Best Brands Are Built - November 19, 2021 02:09 - 30 minutes ★★★★★ - 54 ratings“Not all organic creative can be paid creative and not all paid creative can be organic creative” @flexiblefoodie #DTCPOD “If you don't have the right partners in place, it's only going to cost you more down the road, so put time in your creating process.” @flexiblefoodie #DTCPOD “Just becaus...
DTC Finds: The BFCM strategy for you to copy
DTC POD: How The Best Brands Are Built - November 17, 2021 15:24 - 8 minutes ★★★★★ - 54 ratings“It's common nowadays to see lots of discounts around the holiday season, and so why not take this opportunity to really ramp up your sales ” @jayde3sai #DTCPOD “Bundles give you an opportunity to generate more value out of each transaction” @jayde3sai #DTCPOD We Speak About: [00:44] Black f...
Looking towards the future of DTC with The Fascination's Maggie Gibson (Head of Partnerships and Merchandising)
DTC POD: How The Best Brands Are Built - November 12, 2021 15:26 - 29 minutes ★★★★★ - 54 ratings“We're basically curating all of the Web's emerging brands, culture defining brands all in one place.” @maggiebethgibson #DTCPOD “We're trying to simplify the vast web of DTC brands that are currently continuing to pop up in the market” @maggiebethgibson #DTCPOD “We really want to give a voic...
DTC Finds: Best CPG blog examples + Transactional emails swipe file (examples)
DTC POD: How The Best Brands Are Built - November 09, 2021 18:34 - 7 minutes ★★★★★ - 54 ratings“An editor’s pick section for your blog is great because you have some really high performing content that maybe is performing well on search or something that you want to highlight specifically that you think is important to helping people and guiding people through the purchase process.” @jay...
How SuitShop successfully rebranded and continues to grow with content, email, and paid (with Kristen Jones, Director of Marketing at SuitShop)
DTC POD: How The Best Brands Are Built - November 04, 2021 19:00 - 34 minutes ★★★★★ - 54 ratings“It's really all about the resources that you have and how you can really put that together” @kristenxjones #DTCPOD “We're inclusive, and you have to be consistent in that and really show up for every person that you represent whenever you have that type of branding.” @kristenxjones #DTCPOD ...
DTC Finds: Winning SMS strategies for BFCM and breaking down Nik Sharma's landing page guide
DTC POD: How The Best Brands Are Built - November 02, 2021 14:59 - 13 minutes ★★★★★ - 54 ratings“A really good strategy that you can do with SMS heading into Black Friday Cyber Monday is sending an email push for SMS sign ups for early access.” @jayde3sai #DTCPOD “SMS is very different than email, in the sense that SMS messages should be more skimmable than email.” @jayde3sai #DTCPOD We...
How to master direct market research and use it to help retention (with Joanne Coffey, Head of Retention at Aisling Organics)
DTC POD: How The Best Brands Are Built - October 29, 2021 03:21 - 27 minutes ★★★★★ - 54 ratings“We built the brand up to this incredible business that has helped so many women find the right beauty products for them” @itsJoanneCoffey #DTCPOD “There's so much information that people are just putting into your hands, all you have to do is know how to find it and how to use it.” @itsJoanne...
DTC Finds: Survey results from 25 7-fig DTC brands + Cushion Lab product page breakdown
DTC POD: How The Best Brands Are Built - October 26, 2021 15:10 - 9 minutes ★★★★★ - 54 ratings“If you're working on consumer goods, stay focused, double down in that sense before jumping into retail.” @jayde3sai #DTCPOD “If you can give some sort of estimate of shipping speed, that's a really good thing to add in” @jayde3sai #DTCPOD We Speak About: [00:57] Awesome twitter thread fro...
How to go from $0 to $1M in 4 months through working with creators (with Taylor Lagace, Co-founder and Co-CEO of Kynship)
DTC POD: How The Best Brands Are Built - October 21, 2021 14:19 - 33 minutes ★★★★★ - 54 ratings“Influencers have proven organically to be able to create content that engages with people” @TaylorLagace #DTCPOD “We're trying to find as many veins as possible to bleed dry, and once one starts going, we want to lean into that as much as possible.” @TaylorLagace #DTCPOD “People tend to al...
DTC Finds: Implement 100+ UX changes in seconds and secrets from 437 BFCM sales from last year
DTC POD: How The Best Brands Are Built - October 19, 2021 14:19 - 9 minutes ★★★★★ - 54 ratings“DataMilk analyzes your user’s behavior and then it launches UX changes automatically and then tests them to see how conversion goes.” @jayde3sai #DTCPOD “Figure out what is the right discount for your brand that is relevant to your margin.” @jayde3sai #DTCPOD We Speak About: [00:20] What do...
Why unifying your departments and data could be the biggest growth level you pull (with Julie Bernard, Chief Marketing Officer at Tradeswell)
DTC POD: How The Best Brands Are Built - October 15, 2021 00:09 - 30 minutes ★★★★★ - 54 ratings“You need one single unified environment to manage your businesses” @jbernard23 #DTCPOD “There's such a connectivity between how a digital commerce grows, and you really need to have all of that data in one environment.” @jbernard23 #DTCPOD “The digital commerce landscape has changed in terms...
DTC Finds: SMS templates you have to steal + how to turn returns into exchanges
DTC POD: How The Best Brands Are Built - October 12, 2021 19:25 - 7 minutes ★★★★★ - 54 ratings“Returns don't necessarily mean that someone didn't like your product, it might be that it just wasn't the right product for them.” @jayde3sai #DTCPOD “Having a really good process in place for potential exchanges or even outlining that policy is something all stores should be thinking about.”...
How to master your eCommerce funnel and create ads that actually convert (with Trevor Carlson, CEO of Fresh Fuel Marketing)
DTC POD: How The Best Brands Are Built - October 07, 2021 15:49 - 32 minutes ★★★★★ - 54 ratings“I'm thinking very consciously about the impact that I'm having.” @trevorcarlson1 #DTCPOD “The biggest mistake people can make is assume that their target customer speaks the same way that they do and that they already know everything that they're trying to tell them.” @trevorcarlson1 #DTCPOD ...
Fantastic emails and texts: How to pre-fill carts for SMS with Shopify and Season Three's frictionless sales pitch
DTC POD: How The Best Brands Are Built - October 05, 2021 17:42 - 5 minutes ★★★★★ - 54 ratings“Mentioning free shipping and returns is something that can help to ease buyer concerns.” @jayde3sai #DTCPOD “Put together a link strategy for sending pre-filled carts via text using Shopify permalinks.” @jayde3sai #DTCPOD We Speak About: [00:46] Season Three email strategy to ease buyer con...
Going from kitchen to mass selling: A crash course on manufacturing and operations (with Hector Gutierrez, CEO of JOI)
DTC POD: How The Best Brands Are Built - September 30, 2021 17:23 - 34 minutes ★★★★★ - 54 ratings“Understanding your point of differentiation is key.” @HectorIanG #DTCPOD “If you're going to be serving in a large market, hundreds of thousands people are going to be eating your product or drinking your product so you want to make sure that it's as safe as it could possibly be.” @HectorIan...
Fantastic emails and texts: Casper's listicle that creates cross-sells and Kopari's SMS that uses UGC the right way
DTC POD: How The Best Brands Are Built - September 28, 2021 16:35 - 5 minutes ★★★★★ - 54 ratings“If you have complimentary products, you can use your email to act as a cross sell.” @jayde3sai #DTCPOD “The other thing that this text does really well is outline all of the different products that are going to be included” @jayde3sai #DTCPOD We Speak About: [00:30] Casper’s cross-selling e...
Behind the scenes look at transitioning from VC to founder (with Sarah Moret, Founder and CEO of Curie)
DTC POD: How The Best Brands Are Built - September 24, 2021 02:38 - 35 minutes ★★★★★ - 54 ratings“We were tapping into a market that was really underserved, which was products with clean formulations” @thats_a_moret #DTCPOD “The only difference between an entrepreneur and everybody else is they had the guts to go out and do it.” @thats_a_moret #DTCPOD “After the first six months, you're ...
Fantastic emails and texts: Kettle & Fire's educational email and Snow's great use of visual in SMS
DTC POD: How The Best Brands Are Built - September 21, 2021 23:18 - 6 minutes ★★★★★ - 54 ratings“If your product has a lot of complicated ingredients or might be a product that's used within a specific niche, you want to try and make sure that you're not using jargon in your copy.” @jayde3sai #DTCPOD “If you have a product that can either improve someone's life or improve someone's situa...
The tasks you need to delegate for your DTC brand to grow (with Austin Brawner, CEO of Brand Growth Experts)
DTC POD: How The Best Brands Are Built - September 16, 2021 14:23 - 31 minutes ★★★★★ - 54 ratings“I’m passionate about working with eCommerce founders to help them build a business that works better for them” @a_brawn #DTCPOD “I started to think about ways to build a business that was lot less reliant on me and it flipped around my relationship with work, and it put me in a position wher...
Fantastic emails and texts: GrooveLife's email that reduce unsubscribes and Not Pot's brand loyalty SMS strategy
DTC POD: How The Best Brands Are Built - September 15, 2021 01:01 - 7 minutes ★★★★★ - 54 ratings“People are more likely to not unsubscribe when you allow them to opt out of emails that potentially don't fit them.” @jadesai94 #DTCPOD “Make sure that your SMS strategy really lines up with what your brand is about.” @jadesai94 #DTCPOD We Speak About: [00:44] Breaking down GrooveLife’s seg...
Learn what big brands are doing to innovate in the CPG space (with Orchid Bertelsen, Head of Digital Strategy & Innovation at Nestlé USA)
DTC POD: How The Best Brands Are Built - September 09, 2021 22:39 - 35 minutes ★★★★★ - 54 ratings“Trust breeds bravery, and when you're in innovation you're asking a lot of your clients and your customers to take a leap of faith with you” @OrchidBertelsen #DTCPOD “Your agency is only going to be as good as you let them” @OrchidBertelsen #DTCPOD “Every opportunity where someone is seeing...
Fantastic emails and texts: Felix Gray's strategy to differentiate and Usual Wines getting customers to text them
DTC POD: How The Best Brands Are Built - September 07, 2021 20:37 - 6 minutes ★★★★★ - 54 ratings“If you have different values, features, or quality items you can use this in an email to highlight how your brand compares to competitors.” @jadesai94 #DTCPOD “Instead of you grabbing the phone number, Usual Wines takes the approach of having people message you.” @jadesai94 #DTCPOD We Speak...
Understanding the future of DTC trends and brands (with Aja Singer, creative and brand strategy consultant)
DTC POD: How The Best Brands Are Built - September 02, 2021 17:30 - 28 minutes ★★★★★ - 54 ratings“Have one on one conversations and really deep dive into who is actually engaging and shopping with you.” @AjaSinger #DTCPOD “Make sure you understand what's happening in broader culture and adapt if it is aligned with your particular brand identity.” @AjaSinger #DTCPOD “I've been noticing t...
Fantastic emails and texts: Austin Eastciders email using customer suggestions and Blume's BFCM to get more customers
DTC POD: How The Best Brands Are Built - August 31, 2021 17:33 - 6 minutes ★★★★★ - 54 ratings“If customers are buying two and they're getting one for free, they can give one of the products away, and that's a way to acquire related customers.” @jadesai94 #DTCPOD “If you have an Instagram account, or maybe you're posting on Tik Tok or a Facebook group, those are really good spots to pi...
SEO in eCommerce and DTC: Tips for ranking #1 in search (with Kevin Miller, co-founder and CEO of Gr0.com)
DTC POD: How The Best Brands Are Built - August 26, 2021 15:07 - 28 minutes ★★★★★ - 54 ratings“We want to be the best in the world at Search Engine Optimization, and that's it.” @kmillertime421 #DTCPOD “All the different questions you could possibly need to know in order to make an informed purchase decision, we help write that, and we give that to the customer.” @kmillertime421 #DTCPO...
Fantastic emails and texts: Italic's SMS opt-in email and Doe Lashes product launch text
DTC POD: How The Best Brands Are Built - August 24, 2021 14:20 - 6 minutes ★★★★★ - 54 ratings“If you haven't implemented an SMS list and you're thinking about it, use conversational copy to convince people to sign up.” @jadesai94 #DTCPOD “If you're having a product launch, I highly recommend putting some sort of urgency on it, especially when you're sending out that message via text a...
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