Latest Cpg marketing Podcast Episodes
Chase Dimond shares his email secrets after creating more than $75M in revenue for brands
DTC POD: How The Best Brands Are Built - August 20, 2021 03:51 - 31 minutes ★★★★★ - 54 ratings“Email is really intimate, but in a way that is super scalable.” @ecomchasedimond #DTCPOD “I used email as a way to build audiences and nurture, convert, engage folks to buy products or services or consume more content.” @ecomchasedimond #DTCPOD “Make sure you have the different abandoned fl...
Fantastic emails and texts: Public Rec's top picks email and Hydrant's conversational texts
DTC POD: How The Best Brands Are Built - August 17, 2021 17:14 - 6 minutes ★★★★★ - 54 ratings“SMS marketing is really about getting people to convert.” @jadesai94 #DTCPOD “By creating these conversations and providing helpful advice, it builds that stronger connection with the brand” @jadesai94 #DTCPOD We Speak About: [01:30] A great email from Public Rec [02:52] The texts from Hyd...
The secrets behind over $100M in SMS revenue in DTC (with Arri Bagah, founder and CEO of Conversmart and managing director of DTC DAY)
DTC POD: How The Best Brands Are Built - August 13, 2021 00:47 - 33 minutes ★★★★★ - 54 ratings“I built my first website off of code.” @arribagah #DTCPOD “Making it seem like you're having a one to one conversation is the best way to approach SMS marketing.” @arribagah #DTCPOD “We want to find the balance between sending relevant content and still directing people to the website.” @arr...
A quick update from the DTC POD
DTC POD: How The Best Brands Are Built - August 11, 2021 01:23 - 3 minutes ★★★★★ - 54 ratingsWe Speak About: [00:55] Announcing new show format [01:39] Introducing a new series [02:01] Curating interesting and actionable ideas The new and improved DTC POD The DTC is bringing new and exciting ideas for viewers. We’ll be breaking sharing what to expect over the coming weeks for our...
Lessons from operating 5 eCommerce brands with a holding company (with Andrew Faris, CEO of 4x400)
DTC POD: How The Best Brands Are Built - August 05, 2021 17:41 - 37 minutes ★★★★★ - 54 ratings“We spent all of our time with other people's ideas, scaling those, and figured out that's what we're really good at.” @andrewjfaris #DTCPOD “If you multiply your conversion rate by your average order value, the number that it spits out is your revenue per click.” @andrewjfaris #DTCPOD “Most...
Copy this last chance email for non-buyers for your eCommerce store
DTC POD: How The Best Brands Are Built - August 03, 2021 04:31 - 5 minutes ★★★★★ - 54 ratings“Sometimes someone will sign up for that 15 percent discount or 20 percent discount and they'll get that email and maybe they won't end up purchasing at that moment. So last chance email’s are a really good email to have in your sequence to remind them.” @jadesai94 #DTCPOD “Last chance emails ...
Master TikTok marketing for your brand + other innovative growth strategies (with Ju Rhyu, Co-founder and CEO of Hero Cosmetics)
DTC POD: How The Best Brands Are Built - July 29, 2021 06:16 - 35 minutes ★★★★★ - 54 ratings“In the beginning it was really important for me that our business be a business that could stand on its own two feet, and that our company not be a money pit” @jurhyu #DTCPOD “It’s important to know what's trending so that you can insert yourself into the conversation at a moment's notice and...
3 eCommerce blog examples to inspire your brand's own blog (+ key takeaways)
DTC POD: How The Best Brands Are Built - July 27, 2021 06:13 - 12 minutes ★★★★★ - 54 ratings“By interviewing what a person is interested in, they might share it with their audience and people that are in their audience are probably going to want to purchase some similar items” @jadesai94 #DTCPOD “If you have frequently answered questions, think about how you could potentially turn th...
Tips from a rising star in the DTC space on growth, product launches, CX, and personal brand (with Lillie Sun from Three Ships Beauty)
DTC POD: How The Best Brands Are Built - July 21, 2021 23:56 - 40 minutes ★★★★★ - 54 ratings“In the first couple of months we focused on getting everything up and running, and as we've grown a little bit, it's more so figuring out which one of these verticals is worth us investing more time and resources to. @Lillie__Sun #DTCPOD “All small brands can really benefit from investing in ...
3 checkout strategies to steal for driving upsells and cross-sells
DTC POD: How The Best Brands Are Built - July 20, 2021 14:26 - 7 minutes ★★★★★ - 54 ratings“Providing sample products can provide an up-sell opportunity later if someone enjoys the product and buys the regular sized version.” @jadesai94 #DTCPOD “These checkout strategies are a great way to build up excitement and build brand affinity.” @jadesai94 #DTCPOD “A mystery product is some...
Behind the scenes look at JUICE, a digital marketing agency's, rapid growth and helping brands (with co-founders Troy Osinoff and Mike Lisovetsky)
DTC POD: How The Best Brands Are Built - July 15, 2021 03:53 - 30 minutes ★★★★★ - 54 ratings“We’re a digital marketing agency but we've succeeded because we're thinking about the business from a partnership perspective rather than just buying media” @_Liso_ #DTCPOD We try to work with brands that we have long term partnerships with and really grow them.” @yo #DTCPOD “The importance...
A bulletproof competitor research strategy your DTC brand can do for free
DTC POD: How The Best Brands Are Built - July 12, 2021 23:03 - 6 minutes ★★★★★ - 54 ratings“Know a couple or at least one brand that you want to check out and then look at some other brands related to it for competitive research.” @jadesai94 #DTCPOD “Tiktok can be a great discovery source for finding what products are working really well on their platform and popular hashtags.” @jad...
An inside look at one of best run customer experience teams (with Eli Weiss, Director of Customer Experience at OLIPOP)
DTC POD: How The Best Brands Are Built - July 08, 2021 01:48 - 33 minutes ★★★★★ - 54 ratings“Being a good person, treating people like humans, and delivering experiences with empathy every day is number one for our brand.” @eliweisss #DTCPOD “Knowing you'll be taken care of makes you want to come back. It's not rocket science, so long as the product is great.” @eliweisss #DTCPOD “Wh...
The welcome series to help you convert non-buyers into buyers (and how to get them into your email sequence)
DTC POD: How The Best Brands Are Built - June 29, 2021 14:08 - 7 minutes ★★★★★ - 54 ratings“Set your goal to get subscribers to engage with your brand and set the tone of the relationship.” @jadesai94 #DTCPOD “The second email you send should focus on the brand story, unique quality standards that you might have and the benefits of shopping with your company.” @jadesai94 #DTCPOD “T...
How to build an unfair advantage for your brand (with Mark Patchett, founder of Growth Shop)
DTC POD: How The Best Brands Are Built - June 24, 2021 00:13 - 33 minutes ★★★★★ - 54 ratings“The idea has always been trying to crack the system of what makes brands work and what makes brands fail in some cases, and then reverse engineer it” @markpatchett #DTCPOD “The first bit is to really understand the core fundamental numbers of your actual business” @markpatchett #DTCPOD “Ta...
Breaking down winning TikTok strategies from brands crushing it on the video platform
DTC POD: How The Best Brands Are Built - June 22, 2021 03:35 - 8 minutes ★★★★★ - 54 ratings“The strategy that's been gaining more traction recently is engaging brand created content.” @jadesai94 #DTCPO “Accounts creating content around their domain of expertise creates views and followers that translates over into an owned audience” @jadesai94 #DTCPOD We Speak About: [00:42] Jay...
What's next for the DTC POD? - recapping the first half of the year and looking ahead
DTC POD: How The Best Brands Are Built - June 17, 2021 19:09 - 4 minutes ★★★★★ - 54 ratings“People are starting to get back to normal in some places, which means that habits are starting to change ” @jadesai94 #DTCPOD ‘We're going to be expanding into customer experience leaders, product builders and more” @jadesai94 #DTCPOD “We’re so excited to share with you more stories of not o...
A brand ambassador program that's not only generating revenue from sales, but also from its ambassadors
DTC POD: How The Best Brands Are Built - June 15, 2021 23:49 - 8 minutes ★★★★★ - 54 ratings“It's cool to see other ambassador programs that are empowering individuals to share and talk about a brand.” @jadesai94 #DTCPOD “Coldest Water is teaching people how to become better influencers and to sell better, and I think it's a big win for not only the brand but also the ambassadors.” @...
With $250M+ in eCommerce revenue generated, Daniel Snow, Co-Founder of The Snow Agency, shares how to launch and scale products
DTC POD: How The Best Brands Are Built - June 10, 2021 17:24 - 28 minutes ★★★★★ - 54 ratings“We found a product, created it, brought it to market, rapidly scaled multiple brands, and eventually sold our brands. That's how we were able to grow our agency so fast.” @iamdansnow #DTCPOD “The best way to think about content, in terms of when it's time to launch a brand, is to put together...
The analysis that can help you identify purchasing patterns for your eCommerce business
DTC POD: How The Best Brands Are Built - June 08, 2021 14:34 - 5 minutes ★★★★★ - 54 ratings“A market basket analysis helps you better understand purchasing patterns.” @jadesai94 #DTCPOD “Doing a basket analysis can show you combinations of products that are most frequently occurring together in your orders.” @jadesai94 #DTCPOD “A basket analysis can help you optimize your conversio...
Lessons from a three-time founder who has now built a $10M+ eCommerce business (with Edgar Blazona, founder of BenchMade Modern)
DTC POD: How The Best Brands Are Built - June 04, 2021 20:52 - 24 minutes ★★★★★ - 54 ratings“The Internet has created an easier way for brands to go to the public and sell their goods.” @edgar-blazona #DTCPOD “There's pitfalls and things that you pick up along the way and I think being a hands-on founder helps.” @edgar-blazona #DTCPOD “As we were brand building, we had a good story...
3 fast tips for product categories
DTC POD: How The Best Brands Are Built - June 02, 2021 05:42 - 4 minutes ★★★★★ - 54 ratings“A lot of product searches nowadays are happening on mobile, you want to make sure your navigation is really clean and easy to use.”@jadesai94 #DTCPOD “If you're having trouble figuring out what to name a category, see what else is out there in the market, check out your competitors and see wh...
Over 100 episodes of the DTC: Reflecting on everything we've learned
DTC POD: How The Best Brands Are Built - May 28, 2021 03:00 - 17 minutes ★★★★★ - 54 ratings“It's the simple stuff that makes a difference and drives the needle. Talking to your customers, making sure you have open feedback channels, and knowing who your users are.” @jadesai94 #DTCPO “Content marketing, even though it's a longer term play, can build a brand and an audience and help ...
West Elm's new unique approach to influencer marketing and ambassador programs
DTC POD: How The Best Brands Are Built - May 25, 2021 03:11 - 6 minutes ★★★★★ - 54 ratings“The program allows these tastemakers and insiders, which are essentially macro and micro-influencers, to create their own storefront for West Elm.” @jadesai94 #DTCPOD “The ambassadors get early access to product launches and catalogs, giving them the ability to add new items to their shops.” ...
Jason Wong, Managing Partner of Wonghaus, shares his knowledge on brand building, influencer marketing, manufacturing, logistics, and more!
DTC POD: How The Best Brands Are Built - May 21, 2021 04:17 - 37 minutes ★★★★★ - 54 ratings“Community is everything, that's absolutely shaped the way that I approach eCommerce brands.” @pug #DTCPOD “Managing one brand and managing six brands actually doesn't mean that it's six times as hard as long as you're able to follow the same framework and systems.” @pug #DTCPOD “My backgrou...
What is break-even ROAS and how do you use it with regular ROAS?
DTC POD: How The Best Brands Are Built - May 18, 2021 03:03 - 8 minutes ★★★★★ - 54 ratings“When we're talking about break-even ROAS, the real importance comes into mind when you're comparing it to your actual return on ad spend.” @JayAtSwpely #DTCPOD “When the break-even ROAS number and the ROAS number are very close together, that means that you might have a better chance of prof...
Tips and examples for eCommerce quizzes that drive AOV and improve personalization (with Tina Donati from Octane AI)
DTC POD: How The Best Brands Are Built - May 13, 2021 17:58 - 31 minutes ★★★★★ - 54 ratings“Having a quiz to connect with your customers on site has become almost an essential part of the shopping experience.” @Tina_Donati #DTCPOD “You're collecting key insights about your customers with every question you ask and then using that to create personalized recommendations and personaliz...
DTC and eCommerce tips round-up, part 3 ( curated tips from recent DTC POD episodes!)
DTC POD: How The Best Brands Are Built - May 10, 2021 22:57 - 9 minutes ★★★★★ - 54 ratings“Values matter a lot and people sniff through false values. If you're a sustainable brand partner with sustainable brands. If you are a clean beauty brand partner with other brands that actually speak to your mission.” @connersherline #DTCPOD “I like thinking about my influencer strategy with ...
Kettle & Fire's VP of Marketing, Jack Meredith, shares their marketing and growth strategy (from DTC to retail)
DTC POD: How The Best Brands Are Built - May 06, 2021 17:14 - 36 minutes ★★★★★ - 54 ratings“Our hypothesis was if we can really give content a shot and really invest in content marketing for a couple of months, maybe that can be our competitive moat.” @JVMeredith #DTCPOD “The way I look at retail is ‘if we're not on the aisle in the broth and stock section, then we're going to lose...
Quick tips to level up your Pinterest marketing strategy (with examples!)
DTC POD: How The Best Brands Are Built - May 04, 2021 01:33 - 7 minutes ★★★★★ - 54 ratings“Pinterest is a great opportunity to be able to direct traffic to where you want it to go.” @jadesai94 #DTCPOD “About 97% of the top pinterest searches are unbranded, this gives brands a huge opportunity to engage with customers who are planning future buying decisions” @jadesai94 #DTCPOD “Pi...
Related Cpg marketing Topics