Latest Cpg marketing Podcast Episodes
An inside look at how Little and Lively Clothing did $250k sales in 24 hours with no ads (with Jordan West)
DTC POD: How The Best Brands Are Built - April 29, 2021 18:52 - 29 minutes ★★★★★ - 54 ratings“We had another launch within the first hour. We did one hundred and fifty thousand dollars of sales and then we sold out.” @jordan-west-marketer #DTCPOD “You're either going to pay with your time or you're going to pay with your money to the big platforms.” @jordan-west-marketer #DTCPOD “Pe...
Key takeaways from Native deodorant's growth from 0 to $100M in 2.5 years
DTC POD: How The Best Brands Are Built - April 27, 2021 01:10 - 8 minutes ★★★★★ - 54 ratings“Native deodorant went from zero to selling for $100M in 2.5 years.” @jadesai94 #DTCPOD “It's important to have sustainable growth. Sometimes businesses die from not having enough customers and sometimes businesses die from having way too many customers at once.” @jadesai94 #DTCPOD “Nail do...
An inside look at Black Wolf's hyper growth and unique business strategy (with Sam Lewkowict, Co-Founder & CEO of Black Wolf)
DTC POD: How The Best Brands Are Built - April 21, 2021 23:46 - 29 minutes ★★★★★ - 54 ratings“We focused on making a skin care brand that would make the process of buying and using skin care itself simple, fun and engaging for men” @SLewkowict #DTCPOD “We didn't hire a design firm. We didn't hire a marketing firm. We didn't hire content firms. We did everything ourselves.” @SLewkowic...
How to build a strong eCommerce marketing calendar
DTC POD: How The Best Brands Are Built - April 19, 2021 22:59 - 9 minutes ★★★★★ - 54 ratings“A marketing calendar can help drive revenue and create the structure for how you want to grow.” @jadesai94 #DTCPOD “Product releases are a great way to drive an extra event and you can manufacture this moment.” @jadesai94 #DTCPOD “Having more moments is a good way to help grow revenue during...
Huron's approach to tackling the growing men's skincare market (with Matt Mullenax, Co-Founder & CEO of Huron)
DTC POD: How The Best Brands Are Built - April 15, 2021 03:48 - 26 minutes ★★★★★ - 54 ratings“There's no ideal or perfect founder background. It's a collection of different experiences that ultimately bubble into a skill set that arms you to be strong in certain categories” @matt.mullenax #DTCPOD “We preach efficiency across everything that we do from supply chain to marketing to hiri...
Why user-generated video is the best type of user-generated content
DTC POD: How The Best Brands Are Built - April 13, 2021 01:26 - 8 minutes ★★★★★ - 54 ratings“User-generated video has become even more popular thanks to TikTok and Instagram Reels.” @jadesai94 #DTCPOD “When you use video, you’re able to tell a better story than you would be able to with images.” @jadesai94 #DTCPOD “Video editing tools for beginners has really improved over the past ...
Tips for using Pinterest as a brand awareness channel (with Lynn Power, Co-Founder and CEO of MASAMI)
DTC POD: How The Best Brands Are Built - April 08, 2021 13:50 - 31 minutes ★★★★★ - 54 ratings“That's the beauty of Pinterest. You don't have to spend a lot. It's a very, very low spend platform.” @lynnpowered #DTCPOD “Out of all the social platforms there are, Pinterest is the one that has the most empathy and the most positivity.” @lynnpowered #DTCPOD “There's lots of things you c...
A quick guide to building better loyalty programs for your DTC brand
DTC POD: How The Best Brands Are Built - April 06, 2021 02:46 - 10 minutes ★★★★★ - 54 ratings“When you're building your loyalty program, make sure and focus your efforts on understanding what drives loyalty for your customers.” @jadesai94 #DTCPOD “When you're thinking about your rewards and loyalty program, tie it back to business objectives.” @jadesai94 #DTCPOD “Points might be more...
How Stratia Skincare used Reddit as launchpad for building a DTC brand (with Alli Reed, Owner and Founder or Stratia Skincare)
DTC POD: How The Best Brands Are Built - March 31, 2021 23:08 - 27 minutes ★★★★★ - 54 ratings“A consumer's attention is a finite resource. Make sure you do the most with the time you have with them.” @alliareed #DTCPOD “Reddit is a wonderful tool for research, for tapping into that community and getting a finger on feedback for a product.” @alliareed #DTCPOD I didn't spend any money ...
Leveraging brand-owned communities to fuel DTC growth
DTC POD: How The Best Brands Are Built - March 30, 2021 00:43 - 12 minutes ★★★★★ - 54 ratings“Brand exclusives and community go hand-in-hand for brands. You need a great offer to get customers in your community.” @jadesai94 #DTCPOD “Communities can be brand-owned or not brand-owned. It just depends on the bandwidth you have.” @jadesai94 #DTCPOD “If you decide to create a brand-owned ...
How Industry West is tackling both DTC and B2B to be an 8-figure company (with Ian Leslie, CMO of Industry West)
DTC POD: How The Best Brands Are Built - March 25, 2021 00:32 - 29 minutes ★★★★★ - 54 ratings“The more you’re able to provide DTC type tools on a B2B scale, you’ll be better off and have a leg up.” @irleslie #DTCPOD “Where we differentiate is a lot of small things that add up to people wanting to be a part of our brand.” @irleslie #DTCPOD “What makes us unique is that we really don’t...
Everything you need to know about eCommerce subscription models (and how to run the best one)
DTC POD: How The Best Brands Are Built - March 23, 2021 03:24 - 11 minutes ★★★★★ - 54 ratings“The most common subscription model for eCommerce is a replenishment model. People receive new orders, every X months.” @jadesai94 #DTCPOD “If you’re able to move more customers to a subscription model, you start to operate more like a software business with recurring revenue.” @jadesai94 #DTC...
Lessons learned from scaling a men's skincare brand to over 8 figures (with Benjamin Smith, Founder and CEO of Disco)
DTC POD: How The Best Brands Are Built - March 19, 2021 01:35 - 35 minutes ★★★★★ - 54 ratings“We really invested in our formulations, which allowed us to scale because our products work and our return rate is less than one percent.” @itmebenji #DTCPOD “The space is becoming more crowded, but I view that as very validating and not something that keeps me up at night.” @itmebenji #DTCPO...
Lessons learned from scaling a men's skincare brand to a multi-million dollar brand (with Benjamin Smith, Founder and CEO of Disco)
DTC POD: How The Best Brands Are Built - March 19, 2021 01:35 - 35 minutes ★★★★★ - 54 ratings“We really invested in our formulations, which allowed us to scale because our products work and our return rate is less than one percent.” @itmebenji #DTCPOD “The space is becoming more crowded, but I view that as very validating and not something that keeps me up at night.” @itmebenji #DTCPO...
How offering free shipping affected Heartland Bread's business (marketing breakdown)
DTC POD: How The Best Brands Are Built - March 16, 2021 15:09 - 11 minutes ★★★★★ - 54 ratings“To address operating constraints created by free shipping, consider adjusting your offer to create efficiency for your business.” @jadesai94 #DTCPOD “Sometimes you’ll see AOV dip with free shipping but that’s usually because of price points when consumers earn free shipping.” @jadesai94 #DTCP...
How to 7x your return on spend with influencers and creators (with Ashton Marshall, Affiliate Manager for Mindful Health)
DTC POD: How The Best Brands Are Built - March 11, 2021 14:50 - 29 minutes ★★★★★ - 54 ratings“In Q1 of 2021, we spent $4,315 on Trend and made $51,194 from working with creators on Trend's platform.” Ashton Marshall #DTCPOD “We make sure and pick influencers who are aligned with our product and our target market.” Ashton Marshall #DTCPOD “At the end of the day, you need to create t...
How to raise over $3M on Kickstarter while launching your product (with Conor Lewis, founder of FORT)
DTC POD: How The Best Brands Are Built - March 09, 2021 03:02 - 29 minutes ★★★★★ - 54 ratings“There are two components to going viral, either the product itself is viral or the creator or the person who uses it as viral.” @conorblewis #DTCPOD “I did most of my funding because I was sending out to eighty thousand people that I had nurtured and gotten to know personally. That is the pow...
Creating sustainable products + building online communities (with Courtney Boyd Myers, Founder of AKUA)
DTC POD: How The Best Brands Are Built - March 04, 2021 03:45 - 27 minutes ★★★★★ - 54 ratings“I love the idea of crowdfunding. I'm a huge community builder, super connector, and I love the idea of building an army of people who are fighting for us to succeed.” @cbm #DTCPOD “Our products can create a lot more intimacy and conversation. And I think it's a beautiful thing in a world tha...
DTC trends to watch in 2021
DTC POD: How The Best Brands Are Built - March 02, 2021 01:26 - 9 minutes ★★★★★ - 54 ratings“Make sure you tailor your offer to something that's personal to a customer or shopper.” @jadesai94 #DTCPOD “DTC brands are starting to look the same. We're going to start to see a shift in brand palettes this year.” @jadesai94 #DTCPOD “Live streaming has really taken off in the past couple o...
Curating strong product lines + successfully rebranding (with Jaz Fenton, Founder of Yellow Beauty)
DTC POD: How The Best Brands Are Built - February 25, 2021 05:48 - 28 minutes ★★★★★ - 54 ratings“I would definitely recommend starting small with your product line. You can always add but you can’t always take away.” @jazyfent #DTCPOD “You don't need 30 different products. It's so much more than that. You only need a few that customers use very consistently.” @jazyfent #DTCPOD “The mai...
Curating Strong Product Lines + Successfully Rebranding (with Jaz Fenton, Founder of Yellow Beauty)
DTC POD: How The Best Brands Are Built - February 25, 2021 05:48 - 28 minutes ★★★★★ - 54 ratings“I would definitely recommend starting small with your product line. You can always add but you can’t always take away.” @jazyfent #DTCPOD “You don't need 30 different products. It's so much more than that. You only need a few that customers use very consistently.” @jazyfent #DTCPOD “The mai...
Introducing the DTCers Community + New Spot for the DTC POD
DTC POD: How The Best Brands Are Built - February 23, 2021 03:29 - 4 minutes ★★★★★ - 54 ratingsWe’re changing things up this week with an introduction to the DTC POD’s new DTCers community - an invite-only community for DTC and eCommerce founders, marketers, and more. Most of the Trend team (the operators of the DTC POD) is based out of Austin. Last week’s snowstorm in Texas left most of...
The importance of design in brand storytelling (with Squarespace's Lukas Thoms)
DTC POD: How The Best Brands Are Built - February 12, 2021 02:38 - 29 minutes ★★★★★ - 54 ratings“Design is so core to telling your story, and that's really what building a great brand is all about.” @LukasThoms #DTCPOD “There's no longer going to be a single channel business. Everyone is multi-channel, everything is multi-channel, and increasingly everything is more experimental.” @Lukas...
Breaking down the highly-successful DTC brand NUGGS: positioning, go to market strategy, website, and more
DTC POD: How The Best Brands Are Built - February 09, 2021 01:57 - 15 minutes ★★★★★ - 54 ratingsThis isn’t your ordinary chicken nugget We’re covering one of the hottest brands in DTC - NUGGS, a plant-based chicken brand. NUGGS was founded by Ben Pasternak, who started as a young, but successful iPhone app creator before starting NUGGS. NUGGS is targeting millennials and Gen Z people,...
How to launch a brand from $0 to $1M in the middle of a pandemic (with Oscar Adelman, Founder of Remi)
DTC POD: How The Best Brands Are Built - February 04, 2021 01:10 - 33 minutes ★★★★★ - 54 ratings“My aha moment was when there was a middleman who was not really providing value. So we thought if we could find a way to go directly to the consumer, then we have a business.” @OscarAdelman #DTCPOD “I think we have the idea that if we're doing well now, we're really going to be able to crush ...
Why you need to focus on acquiring customers organically (and how to do it)
DTC POD: How The Best Brands Are Built - February 02, 2021 02:16 - 16 minutes ★★★★★ - 54 ratings“Paid advertising should be complementary to organic efforts instead of being the main driver.” @jadesai94 #DTCPOD “If you’re able to acquire customers for 50% less, you can put that money back into your brand to grow your product line, do more research, or use it to support your community.” ...
How early-stage brands can win at influencer marketing (with Amanda Goetz, Founder of House of Wise)
DTC POD: How The Best Brands Are Built - January 27, 2021 23:52 - 35 minutes ★★★★★ - 54 ratings“When I think about go-to-market strategy, there are two ways of doing it. Top-down where you get as many eyeballs on your brand as possible or bottoms up where you try to turn early adopters into loyalists.” @AmandaMGoetz #DTCPOD “I believe in brand marketing where you create a community firs...
5 ways to combat ad fatigue
DTC POD: How The Best Brands Are Built - January 26, 2021 01:24 - 8 minutes ★★★★★ - 54 ratings“If your target audience is experiencing ad fatigue, they aren’t going to be responding well to your ads.” @jadesai94 #DTCPOD “Ad fatigue can cause your conversions to go down and your costs to go up.” @jadesai94 #DTCPOD “AdEspresso reversed an image and saw a 10% decrease in CPC.” @jadesai94...
Creating a better alternative to existing products (with Grace Lee, Founder of Birdy Grey)
DTC POD: How The Best Brands Are Built - January 21, 2021 04:24 - 30 minutes ★★★★★ - 54 ratings“The bridal industry is mostly set up for brick and mortar and wholesale. Because we don’t have a store, we're able to pass savings directly to the customer and keep healthy margins.” @graceleew #DTCPOD “I love creative, I love visuals. I love copy. And so I think just being able to do all of ...
Building a more sustainable DTC brand by understanding linear commerce
DTC POD: How The Best Brands Are Built - January 19, 2021 03:58 - 6 minutes ★★★★★ - 54 ratings“By blending the line between media and commerce, you can lower customer acquisition cost and increase lifetime value.” @jadesai94 #DTCPOD “There are five different way that you can use to launch your direct to consumer brand according to Web Smith’s concept of linear commerce.” @jadesai94 #DT...
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