DTC POD: How The Best Brands Are Built artwork

Conversion rate optimization for DTC brands (with Shane Rostad, Owner of CRO Weekly Newsletter)

DTC POD: How The Best Brands Are Built

English - January 10, 2022 22:13 - 38 minutes - 34.9 MB - ★★★★★ - 54 ratings
Society & Culture Business social media marketing creator marketing email marketing nik sharma emmett shine creators founder cpg marketing dtc tips brand awareness Homepage Download Apple Podcasts Google Podcasts Overcast Castro Pocket Casts RSS feed
Previous Episode: From making $1M a month in college to a DTC agency
Next Episode: From DTC CPG to retail (with Jarod Steffes, CEO of Muddy Bites)

During this episode, you will learn about;

[00:05] What’s in for you in today’s episode

[01:36] Who’s Shane Rostad and his area of specialty

[06:34] Typical mistakes that brands make

[08:44] Tips to improve your site’s conversion rate

[12:48] Things to focus on when brands are collecting customer’s data

[16:54] The different ways to gather qualitative data from your customers

[19:41] Commercial Break

[20:38] Upselling and cross-selling in the business

[28:30] How to do the A/B testing for your site

[33:52] Do these things to improve consumer conversion 

[35:09] Shane’s three favorite brands 

[36:33] Connect with Shane today 

Notable Quotes Customer experience is the most significant lacking catalyst in most brands.Understand the game of numbers in a business.When complexity hurts, focus on simplicity.

 

Contributors: 

Shane Rostad - shanerostad 

Jay Desai - @jayd3sai

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