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#181 - Vladimir Vukicevic, Better & Better: Toothpaste Meets Whitespace
DTC POD: How The Best Brands Are Built
English - March 24, 2022 22:02 - 54 minutes - 50.2 MB - ★★★★★ - 54 ratingsSociety & Culture Business social media marketing creator marketing email marketing nik sharma emmett shine creators founder cpg marketing dtc tips brand awareness Homepage Download Apple Podcasts Google Podcasts Overcast Castro Pocket Casts RSS feed
Better & Better recently raised a $4M seed round, Blaine and Ramon got the chance to talk to Vlad in-depth about his entrepreneurial journey, the difficulty of pitching a DTC product in a trend-driven VC climate (note: many investors are interested in investing crypto, NFTs, traditional SaaS, etc), competing against legacy brands like Colgate, using customer feedback to relaunch SKUs, and more!
RocketHub and Meural 3:08 - 7:20
Inspiration behind Better & Better 7:47 - 10:51
Proof of concept 12:05 - 14:13
Pitching a DTC to VC 14:34 - 15:33
Better & Better seed investors 15:36 - 16:47
The questions VC’s ask 17:55 - 21:30
Advisors, prototypes, and employees 27:24 - 30:34
Decreasing CAC for Better Better 32:37 - 33:23
Bottom-up pitch vs. Top-down pitch 33:24 - 35:57
Challenging legacy brands 41:15 - 43:26
Improving the product 49:13 - 50:55
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Vlad Vukicevic - CEO Better & Better
Ramon Berrios - CEO of Trend.io
Blaine Bolus - COO of OmniPanel