#180 - Rob Fraser, Endur: Socks to Scale. Starting DTC On the Right Foot

DTC POD: How The Best Brands Are Built

English - March 22, 2022 22:13 - 56 minutes - 51.6 MB - ★★★★★ - 54 ratings
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Previous Episode: #179 - David Gaylord: Building Bushbalm with Shopify’s Merchant In Residence

Next Episode: #181 - Vladimir Vukicevic, Better & Better: Toothpaste Meets Whitespace

Rob Fraser, CEO of Endur, chats with Blaine and Ramon about how his career as an athlete enabled him to succeed as an entrepreneur and taught him the value of persistence, determination, and the ability to overcome failure. As an entrepreneur of a multi-million dollar brand, Rob discusses the power of bootstrapping & being scrappy (i.e., hitting the pavement & selling directly to customers, getting in-person customer feedback and transferring those learning to the online customer experience), creating a unique business model that allows endur to white-labels socks, maintain cashflow & reinvest that cash into endur or inline inventory, the power of ambassador programs, and how COVID propelled endur to new heights.

Being an athlete… 0:56

From athlete to entrepreneur… 7:30 - 10:19

COVID’s effect on Endur 12:23 - 15:43

Avoiding analysis paralysis 16:47 - 17:13

Hitting the pavement 17:19 - 21:04

Website tips 21:53 - 23:29

Brand ambassador program 23:52 - 24:31

Identifying brand super powers 25:00 - 27:39

Making the first million 28:55 - 30:34

The changes after one million 30:36 - 33:16

Relentless pursuit of the mission 36:42 - 39:29

Endur’s unique business model 39:47 - 43:22