Latest Brandcoach Podcast Episodes
Spark Some Joy In Business
Howie Grow A Brand - January 22, 2022 06:00 - 16 minutesJoy is what I’m talking about on this episode of Howie Grow A Brand-how to create it, and how to deliver it. So join me and let’s spark some joy!
Holiday Special: Marketing Joy
Howie Grow A Brand - January 21, 2022 06:00 - 10 minutesOn today's episode of Howie Grow A Brand, I dive into holiday marketing and the ever-present promise of joy…that you must follow-through on.
Is Your Brand Alive?
Howie Grow A Brand - January 20, 2022 06:00 - 11 minutesOn this episode of Howie Grow A Brand I'll give you the three keys to breathing life into your brand!
Plotting The Course
Howie Grow A Brand - January 19, 2022 06:00 - 21 minutesOn today’s episode of Howie Grow A Brand, Jacob Zitelman, the 23 year old founder of Quick Sip Coffee, tells tale of his path from selling homemade cold brew coffee out of his backpack at school, to getting his products on the shelves of major grocery chains like H-E-B.
Be Creative With Your Copyright
Howie Grow A Brand - January 18, 2022 23:00 - 25 minutesTom Ladegaard joins me today on this episode of Howie Grow A Brand to help sort out what can and can’t, and what should and shouldn’t be copyrighted. Don’t miss it!
Be An Actionable Entrepreneur | with Jacob Hurrell-Zitelman | Ep. #057
Howie Grow A Brand - October 21, 2021 16:00 - 18 minutesLet me just say that running a business is hard, and running a successful business is even harder. Now, running a successful business at age 23…I’ll tell ya, that takes thick skin and the drive to be an actionable entrepreneur. In other words a “get stuff done” mindset. Today my guest is Jac...
Trademarks Are Not An Option | Ep. #056
Howie Grow A Brand - October 07, 2021 16:00 - 21 minutesYour brand needs protection. Let me say it again: Your brand needs protection. In this highly open and viral world we live in, it’s no surprise that good business ideas and products are becoming easier to use as inspiration, or just flat out stolen, by new and established brands. All it takes...
Spark Some Joy In Your Life! | Ep. #055
Howie Grow A Brand - September 29, 2021 20:00 - 8 minutesI'm a big believer in the powers of joy. So much so, in fact, that many people refer to me as, “Joy Beast.” Pretty cool, huh? And I'm not just talking about joy in your brand or business, I'm talking about joy in life. Because I’ll tell ya, authentic joy is communicable. It spreads like a wi...
What's In A Name? | Ep. #054
Howie Grow A Brand - September 16, 2021 16:00 - 8 minutesNaming a brand or a new product can be one of the hardest choices you make for a business because it's a choice that has everlasting impact. In fact, one of the most common questions I get asked is: “Ed, how do I come up with the perfect name?” Well, that’s tough because the perfect name will...
Nostalgia In Marketing | Ep. #053
Howie Grow A Brand - September 15, 2021 21:00 - 13 minutesBeing new is a powerful claim for a brand. It’s good to be cutting edge with a fresh approach. But let me tell ya about an even more powerful claim: the past. Often, we look back at the stepping stones of our lives with a wistful remembrance. We long for the good old days, when things were sim...
Pivot or Rivet? | Ep. #052
Howie Grow A Brand - August 30, 2021 16:00 - 10 minutesPivot: a strategic change in direction Rivet: a nearly unmovable fastener Are you considering a pivot for you brand? If so, congratulations! You’re paying attention to the ever-changing environment around you. Sometimes, to survive, we must adapt. But wait, before you make that move … Listen ...
Brand vs. Commodity | Ep. #051
Howie Grow A Brand - August 28, 2021 13:00 - 10 minutesIs your company a brand? Or is it a commodity? With the amount of competition out there, allowing your brand to become a commodity–to be replaceable–is not an option. You never want to be the “take it or leave it” brand. You want people to crave your brand. You want them to feel like your bran...
Can You Disconnect? | Ep. #050
Howie Grow A Brand - August 26, 2021 19:00 - 12 minutesRunning a business and a brand takes a lot of energy. Often, you feel like you can’t afford to let off the gas and hit the brakes. But it's detrimental to not consider yourself, your mental health, and the energy that you contribute when assessing the health of your business. Because if you run...
One Year Anniversary! | Top 3 Lessons | Ep. #049
Howie Grow A Brand - August 15, 2021 12:00 - 30 minutesToday marks the one-year anniversary of Howie Grow A Brand! My team and I have put in a ton of hard work, most of it during a global pandemic, and I’ll tell ya I am so proud of this massive achievement. To celebrate, I looked back and chose the three episodes I think best represent what Howie ...
Networking is Evolving | with David Strausser | Ep. #048
Howie Grow A Brand - August 14, 2021 13:00 - 25 minutesAll aspects of life have had to adapt due to COVID-19, and networking is no exception. If digital networking was revving up before the pandemic, it’s going 100 miles per hour now. What’s missing is the human interaction of a handshake, hearing someone’s voice in person, and handing someone a bu...
Inclusion Vs Separation | with Nichelle Pace | Ep. #047
Howie Grow A Brand - August 13, 2021 16:00 - 15 minutesStop and take a look around. We live in a diverse world full of people from all walks of life. Are you aware of the message your marketing is sending them? Because you better be! In PART 2 of my conversation with Nichelle Pace, culture shaper and Founder of Brand Enchanted Media, we disc...
Cultural Responsibility | with Nichelle Pace | Ep. #046
Howie Grow A Brand - August 12, 2021 20:00 - 16 minutesMarketing and advertising can shape culture. We hold a great power in our ability to show persuasive messaging to the masses. We also know that with great power comes great responsibility. Nichelle Pace, Founder of Brand Enchanting Media, and I talk about why it’s reckless to not consider in...
The Joy Of Payroll | Ep. #045
Howie Grow A Brand - July 12, 2021 16:00 - 11 minutesWe all love revenue. Revenue means cashflow and as an entrepreneur, cashflow is SO important. It’s easy to get excited and be joyful when the money’s coming in… but what about when the money's going out? Does payroll bring you joy? Being able to process payroll and being able to pay your ...
How to Sell Without 'Selling' | with David Strausser | Ep. #044
Howie Grow A Brand - July 01, 2021 21:00 - 23 minutesI don't know about you but I don't like buying something when I realize it's being sold to me. We all know you can't run a successful business without selling what you offer, so how do we sell... without selling? In this episode I welcome David Strausser, business owner and host of the hit po...
How Is Your Stewardship? | Ep. #043
Howie Grow A Brand - June 24, 2021 14:00 - 10 minutesYou know, when you meet up with other business owners, it's so easy to talk about sales and profits. Too often we use the financial side of the business to judge success. What you never hear is, "How is your stewardship?" But it should be the first question asked. So, what is stewardship?...
How Is Your Stewardship? | Ep. #43
Howie Grow A Brand - June 24, 2021 14:00 - 10 minutesYou know, when you meet up with other business owners, it's so easy to talk about sales and profits. Too often we use the financial side of the business to judge success. What you never hear is, "How is your stewardship?" But it should be the first question asked. So, what is stewardship?...
The Power of Joy | with Nichelle Pace | Ep. #042
Howie Grow A Brand - June 10, 2021 14:00 - 35 minutesWhen you consider the attributes that will bring you success, what comes to mind? Motivation? Yeah. Problem solving? Okay, that's true. Discipline? A must! But how about joy? Today, I discuss the power of joy in business with the President and CEO of Brand Enchanting Media, Nichelle Pace. Ni...
Activate Your Team's Strengths | Ep. #041
Howie Grow A Brand - May 28, 2021 12:00 - 11 minutesI'm not a person who uses the word "can't" often. The reason I started my business is because I KNEW I could do what it would take to ensure its success. But as entrepreneurs, we often feel like we’re the ones who have to do it all. The reality is there are things you can’t do. While you can'...
3 C's For Success | Ep. #040
Howie Grow A Brand - May 24, 2021 16:00 - 9 minutesOne of my greatest strengths is that I see the utmost potential in people. When hiring team members, that can be a tremendous weakness. I had to create a clear criteria through which to evaluate potential employees as we’ve grown our team. After all, selecting and retaining the right people i...
Branding is Like a Box of Cereal | Ep #039
Howie Grow A Brand - May 20, 2021 16:00 - 12 minutesLet's talk about cereal. You know that aisle at the grocery store that’s just FILLED with boxes of cereal? Why does the world need 180 linear feet of cereal? That’s a lot. We all have our own preferences, and brands want to make sure there’s something for everyone. But if the customer doesn’...
The Answer is No to Every Question You Don't Ask | Ep. #038
Howie Grow A Brand - April 22, 2021 16:00 - 10 minutesIn the past year, I know you have felt the challenges of running a business. Believe me! There's nothing like the feeling that doors will be closed all around you and the only word you will hear is, "no". But thinking and doing are completely different things. Let me tell you something that ma...
Do You Have to Suffer to Win? | Ep. #037
Howie Grow A Brand - April 15, 2021 16:00 - 10 minutesIf your business is struggling, if you’re suffering and are on the verge of giving up the dream, listen up, because let me tell ya… It’s true that winners suffer longer. But that’s not the whole story. What you are suffering for is much larger than meeting the days quota, or the week's, or the...
Governing Your Business Growth | Ep. #036
Howie Grow A Brand - April 14, 2021 12:00 - 7 minutesWhat types of "governors" do you have for your leadership? When I was a kid, our school bus driver Mrs. Prince told me about the governor on the engine of the school bus that kept it from going too fast. (I remember thinking "there's a person inside there that controls the state?" Hey- I was f...
Artificial Intelligence or Human Intelligence? | Ep. #35
Howie Grow A Brand - March 25, 2021 16:00 - 10 minutesArtificial Intelligence or Human Intelligence? What do you think when someone starts talking about AI? (That's artificial intelligence, for those of you not familiar with the acronym.) Do you have visions of the evil machine takeovers shown in Terminator, the Matrix, or even Robocop? When we ...
Team Members Can Drive Your Brand Experience | Ep. #34
Howie Grow A Brand - March 18, 2021 16:00 - 9 minutesIf you've been following us for a while, you'll know we talk about food a lot. On today’s episode, we’re going to chat about an experience at one of our favorite restaurants. The reason we’re going to talk about it is because we had an experience that could have been a negative, but in the end,...
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