If your business is struggling, if you’re suffering and are on the verge of giving up the dream, listen up, because let me tell ya…

It’s true that winners suffer longer. But that’s not the whole story.

What you are suffering for is much larger than meeting the days quota, or the week's, or the month's.
 
Each win aids the effort to get the next win, then the next win, and the win after that.

The whole story reveals a domino effect of positive change, self improvement, and over all growth in the third act. 

But you have to stick around to see it.

Today I unpack this a little bit through my experience as an indoor cycling instructor and the wisdom my good friend Brett Bartholomew shared about suffering. 

My advice? Lean into the suffering and focus on the win. Focus on the reward. Focus on the lessons learned. 

Focus on what the business will become if you can just. hold. on. 

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