Brand vs. Commodity | Ep. #051

Howie Grow A Brand

English - August 28, 2021 13:00 - 10 minutes - 7.16 MB
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Previous Episode: Can You Disconnect? | Ep. #050

Next Episode: Pivot or Rivet? | Ep. #052

Is your company a brand? Or is it a commodity?

With the amount of competition out there, allowing your brand to become a commodity–to be replaceable–is not an option. You never want to be the “take it or leave it” brand. You want people to crave your brand. You want them to feel like your brand adds a sense of completion to their lives. Even if they could live without you…they wouldn’t want to.

In this episode I teach you how to ensure your brand keeps winning others over and over and never becomes a commodity.

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