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Pivot or Rivet? | Ep. #052
Howie Grow A Brand
English - August 30, 2021 16:00 - 10 minutes - 6.91 MBMarketing Business marketing branding brandcoach entrepreneur business howto marketingtips brandingtips Homepage Download Google Podcasts Overcast Castro Pocket Casts RSS feed
Pivot: a strategic change in direction
Rivet: a nearly unmovable fastener
Are you considering a pivot for you brand? If so, congratulations! You’re paying attention to the ever-changing environment around you. Sometimes, to survive, we must adapt. But wait, before you make that move …
Listen to this podcast.
There are many things to plan when pivoting and too often, you get so wrapped up in all that's new that you forget the most important plan of all: the plan for your customers.
So you (hopefully) know where the brand is heading. That’s great, but let me tell ya, that doesn’t mean your customer does. In today’s episode, I’m going to help you understand how to look into the core of your company and find the unmovable rivets so you can set clear expectations for your customers of what's to come.
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