Nostalgia In Marketing | Ep. #053

Howie Grow A Brand

English - September 15, 2021 21:00 - 13 minutes - 9.32 MB
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Previous Episode: Pivot or Rivet? | Ep. #052

Next Episode: What's In A Name? | Ep. #054

Being new is a powerful claim for a brand.

It’s good to be cutting edge with a fresh approach. But let me tell ya about an even more powerful claim: the past.

Often, we look back at the stepping stones of our lives with a wistful remembrance. We long for the good old days, when things were simpler, and joy was abundant. If a brand has been present for those moments, it has a great opportunity…

Nostalgia.

Nostalgia in marketing works. When a brand associates itself with the meaningful moments in its customers lives, it establishes a relationship that goes beyond a financial interaction. There’s an entire generation that will never forget Mikey liking his bowl of Life® cereal or Peter coming home for Christmas and brewing a hot pot of Folgers® Coffee for his parents. These products aren't just known, they are felt. So what relationship have you established with your customers?

If your brand has been around a while, you need to be taking advantage of nostalgia.

And if you are a new brand, ya better be working hard to create it.

Let’s get into it!

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