Artificial Intelligence or Human Intelligence? | Ep. #35

Howie Grow A Brand

English - March 25, 2021 16:00 - 10 minutes - 7.2 MB
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Previous Episode: Team Members Can Drive Your Brand Experience | Ep. #34

Next Episode: Governing Your Business Growth | Ep. #036

Artificial Intelligence or Human Intelligence?

What do you think when someone starts talking about AI?
(That's artificial intelligence, for those of you not familiar with the acronym.)

Do you have visions of the evil machine takeovers shown in Terminator, the Matrix, or even Robocop? When we consider the idea of AI in our future, something that people seem to ignore is the “artificial” part of AI.

This year was an interesting one in Texas as we were challenged with several inches of snow, and a loss of power and water. During this period when people were wondering when power would be restored and whether they could drink the water from their faucets, if you happened to spend time browsing social media, it was apparent which brands were using AI and which were not.

As we tried to get information about the crisis we were living through, messages flooded my inbox, telling me I could purchase a new car for less than retail or asking if I'd seen their last message about whatever service they were offering. It’s the “artificial” nature of AI that lacks the human ability to adapt behavior to the situational needs of their customers. That’s what we’re talking about in today’s episode.

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