Latest B2bpragenciessanfrancisco Podcast Episodes
What You Can Learn From a B2B Mystery Shopper with Gracey Cantalupo
SaaS Half Full - March 08, 2023 10:00 - 28 minutes ★★★★★ - 15 ratingsWho here is guilty of building and running a marketing and sales playbook, then delaying changing it because it took so damn long to implement? Often, the paralysis is due to not knowing where to start. Gracey Cantalupo, CMO at MentorcliQ, says to begin with being a good buyer first and go ba...
Investment Vibe Check: Two VCs Discuss
SaaS Half Full - February 22, 2023 10:00 - 34 minutes ★★★★★ - 15 ratingsThis special Fireside Chat edition brings together two SaaS VCs to discuss the current investment landscape vibe. Tackling everything from the technologies they are bullish on to the importance of burn efficiency in defining financial health, the current sitch is both conservative and optimistic...
What Marketers Can Learn from Netflix with Jennifer Griffin Smith
SaaS Half Full - February 08, 2023 10:00 - 29 minutes ★★★★★ - 15 ratingsMedia companies like Netflix create content to make money, plain and simple. If it doesn't perform, it isn't renewed or promoted. With this idea in mind, why are B2B marketers creating video content without expecting performance? Jennifer Griffin Smith, CMO of Brightcove, wants marketers to th...
The Subjectivity of SaaS M&A, with Thomas Smale
SaaS Half Full - January 11, 2023 10:00 - 35 minutes ★★★★★ - 15 ratingsWhen looking to exit through acquisition, what makes one SaaS company stand out from the others? The answer is...nothing definitively. It's all subjective, according to Thomas Smale, CEO and Founder of FE International, an M&A advisory firm. In this episode, Thomas and Lindsey discuss the bene...
Back That SaaS Up—Recapping 2022
SaaS Half Full - December 28, 2022 10:00 - 10 minutes ★★★★★ - 15 ratingsWhat a ride 2022 has been! Another year with fantastic guests has come to an end, but we’re not closing out the season until we review our most downloaded episodes. We’ve talked about gaining alignment with your C-suite, how to get the most out of your PR agency relationship, when to sell your S...
What’s Up 2023? MarTech Predictions with Kazuki Ohta, Treasure Data
SaaS Half Full - December 14, 2022 10:00 - 26 minutes ★★★★★ - 15 ratingsIt’s that time of year again! Marketing industry predictions are one of our favorite topics, and we’re sticking with the tradition. To share 2023 B2B SaaS marketing predictions, we have Kazuki Ohta, CEO and Co-founder of Treasure Data, a leading customer data platform. In this episode, Kaz and L...
3 Reasons ABM for Enterprise Fails with Alberto Cantor, ArisGlobal
SaaS Half Full - November 30, 2022 10:00 - 32 minutes ★★★★★ - 15 ratingsIf you sell into the enterprise or are thinking of swimming upstream, this is the episode for you. Alberto Cantor is the Senior Director of Demand Generation and Corporate Marketing at ArisGlobal, and its SaaS product is sold to big-honkin' pharmaceutical companies. Yes, large, conservative b...
Fix Your Face: Brand Perception is a Team Effort with Tara Pawlak, GetAccept
SaaS Half Full - November 09, 2022 10:00 - 33 minutes ★★★★★ - 15 ratingsThe face prospects and partners make when someone mentions your company name says a lot about your brand. But, who is responsible for creating brand perception? According to Tara Pawlak, Head of Marketing at GetAccept, it's a responsibility extending beyond marketing into the sales org. In thi...
Marketing Budget Cut? How to Respond with Lisa Ames, Norwest Venture Partners
SaaS Half Full - October 12, 2022 09:00 - 34 minutes ★★★★★ - 15 ratingsIn a shaky economy, when costs need to be cut, most companies look immediately to marketing to reduce spending. And, for the marketers who lived through 2020 budget cuts, this year's budget reductions amid a recession shouldn't have come as a surprise. In this episode, Lindsey Groepper talks w...
How to Find Your True Brand Differentiator with Carly Brantz, DigitalOcean
SaaS Half Full - September 28, 2022 09:00 - 27 minutes ★★★★★ - 15 ratingsHow well do you know your brand differentiators? No, not your product features, but the REAL secret sauce of why your customers love you. In this episode, Carly Brantz, CMO of DigitalOcean, discusses how to find your true brand differentiators and what needs to be done across the entire organiza...
The Fundamental Shift in B2B Ecommerce, with Ari Kahn, Bridgeline Digital
SaaS Half Full - September 14, 2022 09:00 - 32 minutes ★★★★★ - 15 ratingsImagine this. Instead of customers hitting your e-comm website and looking for a product to solve a business problem, your online marketplace comes to them and prescribes a solution to their problem. Sounds magical, but is it realistic for B2B companies? Lindsey Groepper sits down with Ari Kah...
Maintaining Engagement During a Recession with Julia Stead, 15Five
SaaS Half Full - August 31, 2022 09:00 - 32 minutes ★★★★★ - 15 ratingsMaintaining employee engagement is daunting during an economic downturn when trying to balance high care and high performance. With the complexities this topic can bring, Lindsey Groepper speaks with Julia Stead, CMO at 15Five, to discuss how quickly trends in employee engagement have changed wh...
Changing Your Content Mindset with Sharon Rusinowitz, ChartHop
SaaS Half Full - August 17, 2022 09:00 - 30 minutes ★★★★★ - 15 ratingsContinuing our HR Tech series, we speak with Sharon Rusinowitz, the Director of Content Marketing at ChartHop. In this episode, Lindsey and Sharon discuss what the content team of the future looks like and how to re-shape how you think about content. Listen as Sharon discusses how to develop a B...
Nailing Employer Brand with Amy Frampton, BambooHR
SaaS Half Full - August 03, 2022 09:00 - 36 minutes ★★★★★ - 15 ratingsThis summer we’re focusing on HR Tech and learning from the best in the business. In this episode, Lindsey Groepper speaks with Amy Frampton, the Head of Marketing at BambooHR. She is a wealth of knowledge but in this conversation, she shares her insights on employer brand. If you don’t know w...
Marketing's Role in an Acquisition with Isabelle Papoulias, Mediafly
SaaS Half Full - July 13, 2022 09:00 - 31 minutes ★★★★★ - 15 ratingsSaaS acquisitions are plentiful, but what are the keys to a smooth transaction, and who is involved? Spoiler alert: it's more than the C-suite. In this episode, Lindsey Groepper speaks with Isabelle Papoulias, the EVP of Global Expansion at Mediafly, about marketing's role in M&A. As the forme...
State of B2B SaaS Investing with Mike Fitzgerald, High Alpha
SaaS Half Full - June 22, 2022 09:00 - 18 minutes ★★★★★ - 15 ratingsThere’s been a shift in the SaaS economy, and in this episode, Lindsey Groepper speaks with Mike Fitzgerald, Partner at High Alpha, a venture capital studio that specializes in funding B2B SaaS companies. Mike joined BLASTmedia at their headquarters for a fireside chat. During that conversatio...
Breaking Up with B2B Marketing Strategies with Justin Keller, Drift
SaaS Half Full - April 27, 2022 09:00 - 28 minutes ★★★★★ - 15 ratingsIn this episode of SaaS Half Full, Lindsey Groepper speaks with Justin Keller, VP of Revenue Marketing at Drift, about ditching your burnt-out B2B marketing strategies. Justin has spent the majority of his career doing cool sh*t with B2B marketing and continues to do so at his new gig at Drift...
Marketing’s Role in Risk and Compliance with Gina Hortatsos, LogicGate
SaaS Half Full - April 20, 2022 09:00 - 30 minutes ★★★★★ - 15 ratingsIn this episode of SaaS Half Full, Lindsey Groepper speaks with Gina Hortatsos, CMO at LogicGate, about the importance of the marketing organization taking an active role in risk and compliance. Gina believes the CMO - and other departmental leaders - have equal responsibility for risk and com...
Getting the Most Out of Your PR Agency Relationship with Kimberly Jefferson, BLASTmedia
SaaS Half Full - March 30, 2022 09:00 - 30 minutes ★★★★★ - 15 ratingsSaaS CMOs: are you leveraging your PR-agency partnership to the fullest? In this episode of SaaS Half Full, Lindsey Groepper speaks with Kimberly Jefferson, EVP at BLASTmedia. Kimberly, a BLASTmedia team member for over ten years, shares what makes a fruitful client-PR agency relationship. S...
Your First 30 Days as CMO with Rashmi Vittal, Productiv
SaaS Half Full - February 09, 2022 10:00 - 30 minutes ★★★★★ - 15 ratingsIn this episode of SaaS Half Full, Lindsey Groepper speaks with Rashmi Vittal, CMO at Productiv. A two-time SaaS CMO, Rashmi shares the lessons she’s learned when delving into your first 30 days as a company’s CMO. Whether you’re looking to become a CMO for the first time or are looking for a ...
Achieving CMO and CFO Alignment with Avnita Gulati, Visa
SaaS Half Full - January 19, 2022 10:00 - 27 minutes ★★★★★ - 15 ratingsIn this episode of SaaS Half Full, Lindsey Groepper speaks with Avnita Gulati, Senior Director of Global Marketing Strategy and Operations at Visa. We've discussed how marketers can achieve alignment with their CEO or with the board, but in this episode, Avnita shares how to create that same a...
The Most-Downloaded Episodes of 2021
SaaS Half Full - December 22, 2021 10:00 - 11 minutes ★★★★★ - 15 ratingsIn this episode of SaaS Half Full, Lindsey takes a trip down memory lane sharing the most downloaded episodes of 2021 highlighting key insights. Episodes featured are: Nikki Boehm, Dylan Touhey, Christina Dell Villar, Jon Ferrara, and Mendy Werne Connect with Lindsey: https://www.linkedin.c...
Common Mistakes When Expanding Into Europe, with Alan Gleeson, Agility
SaaS Half Full - December 01, 2021 10:00 - 29 minutes ★★★★★ - 15 ratingsIn this episode of SaaS Half Full, Lindsey Groepper speaks with Alan Gleeson, the Founder of Agility, a SaaS-marketing consultancy based in London. When is the right time to expand your SaaS company into the European market? Alan consults organizations considering this venture and shares with...
Adding Growth Marketing to a PLG Brand with Rachel Hepworth, Co-Marketing Lead, Notion
SaaS Half Full - November 10, 2021 10:00 - 27 minutes ★★★★★ - 15 ratingsIn this episode of SaaS Half Full, Lindsey Groepper speaks with Rachel Hepworth, Co-marketing Lead at Notion. When Rachel started her role at Notion, a PLG company, she knew the brand had been primarily (and successfully) built through community and content, existing without a growth-marketi...
How Virtual Events Can Be “Closing” Events with Nikki Boehm, Namely
SaaS Half Full - November 04, 2021 14:13 - 33 minutes ★★★★★ - 15 ratingsIn this episode of SaaS Half Full, Lindsey Groepper speaks to Nikki Boehm, VP of Marketing at Namely, about how virtual events can be used at every stage of the funnel, including bottom-of-the-funnel “closing” events. Even the term “Zoom fatigue” is fatigued. Have SaS marketers pivoted their ...
Using Paid Strategies to Enhance Your ABM Efforts with Brian Walker, Statwax
SaaS Half Full - September 22, 2021 09:00 - 32 minutes ★★★★★ - 15 ratingsIn this episode of SaaS Half Full, Lindsey Groepper has a conversation with Brian Walker, President of Statwax. Account-based marketing has been around for a long time, and SaaS marketers are constantly rethinking how to improve the strategy. As ABM becomes a more commoditized way to sell, sa...
How to Differentiate in Saturated Category with Araks Nalbandyan, Director of Digital Marketing at 10Web
SaaS Half Full - September 08, 2021 09:00 - 25 minutes ★★★★★ - 15 ratingsIn this episode of SaaS Half Full, Lindsey Groepper chats with Araks Nalbandyan, Director of Digital Marketing at 10Web. How can SaaS companies compete in crowded markets, especially if the category competition includes large, enterprise brands with legacy power? Whether you’re thinking about ...
Making the Case For a Chief Evangelist with Ethan Beute, Chief Evangelist at BombBomb
SaaS Half Full - August 25, 2021 09:00 - 29 minutes ★★★★★ - 15 ratingsIn this episode of SaaS Half Full, Lindsey Groepper chats with Ethan Beute, the Chief Evangelist of SaaS company, BombBomb. A chief evangelist encompasses so much more than being a hype man or a hype woman for a brand. Ethan dives into the chief evangelist role, what makes them successful and...
BONUS: The Art of Breaking Sh*t with Lindsey Groepper on the Agile Marketing Podcast
SaaS Half Full - August 04, 2021 09:30 - 31 minutes ★★★★★ - 15 ratingsOn this cross-over bonus episode, Lindsey Groepper joins Muhammad Yasin and Eva Jackson on the Agile Marketing Podcast to discuss how she has scaled BLASTmedia using a variety of productivity tactics that can be applied to any role. Follow the Agile Marketing Podcast: https://agilemarketingind...
Agile Marketing Decoded with Muhammad Yasin, Co-founder of Agile Marketing Indy
SaaS Half Full - August 04, 2021 09:00 - 33 minutes ★★★★★ - 15 ratingsIn this episode of SaaS Half Full, Lindsey Groepper chats with Muhammad Yasin, Executive Vice President of Marketing at PERQ and Co-founder of the organization Agile Marketing Indy and its associated podcast. Having worked with Agile principles in marketing for years, Muhammad breaks down how...
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