Latest B2bpragencieschicago Podcast Episodes
Challenging the Definition of CMO, with Sydney Sloan
SaaS Half Full - June 12, 2024 09:00 - 27 minutes ★★★★★ - 15 ratingsSydney Sloan is a Chief Market Officer - ditching the “ing” in marketing. Why? Because the role isn’t about the “doing,” it’s about knowing and owning the market. In this episode, Syndey discusses elevating your role as a CMO, the best strategy for board presentations, and advice for aspiring ...
How to Manage Search in the AI Era, with Greg Brooks
SaaS Half Full - May 29, 2024 09:00 - 32 minutes ★★★★★ - 15 ratingsSaaS marketers know by now that AI has—and will—impact search. But in an ever-changing sea of algorithms, what the heck does Google care about today (and in the future?), and how can marketers make moves now to stay ahead of where search is headed? Greg Brooks, partner and CMO at SearchTides, ...
Defining “Modern” PR & How to Nail It, with Kate Johnson
SaaS Half Full - May 08, 2024 09:00 - 29 minutes ★★★★★ - 15 ratingsDigital, modern, non-traditional…how do you define today’s PR? It has evolved, and brands who understand how to play in the current landscape are gaining mindshare. In this episode, Kate Johnson, VP of PR at BLASTmedia, dives into what has driven PR’s evolution, how brands should think differe...
Marketing Hires: The Potential Trap of Big Brands & High Titles, with Mark Donnigan
SaaS Half Full - April 24, 2024 09:00 - 24 minutes ★★★★★ - 15 ratingsWhether you are a SaaS founder looking to make your first marketing hire or a CMO building out your team, the rocky tech economy has created a surplus of marketing talent. VPs and Directors from big tech are free agents…fantastic hires, right? According to Mark Donnigan, virtual CMO and consul...
What To Do When Your Best Clients Change Jobs, with Trinity Nguyen
SaaS Half Full - March 07, 2024 10:00 - 24 minutes ★★★★★ - 15 ratingsMost SaaS revenue leaders would agree that former clients (”Gems”) make amazing second clients. But, how can you track job changers and operationalize an outreach program at scale? Trinity Nguyen, VP of Marketing at UserGems, joins this episode to discuss this underutilized revenue stream and wa...
The New Corporate Narrative That Buyers Demand, with Lindsey Groepper
SaaS Half Full - February 22, 2024 10:00 - 12 minutes ★★★★★ - 15 ratingsGen Y and millennials — who value purpose and meaning when choosing SaaS vendors — comprise most of today’s B2B decision-makers. So why are you still pushing narratives centered on products and features? Today's modern corporate narrative has evolved from CEO-driven, corporate talk tracks to m...
Surviving a New CEO Transition with Paige O’Neill
SaaS Half Full - February 07, 2024 10:00 - 28 minutes ★★★★★ - 15 ratingsYou’re a SaaS CMO and received the news that you are getting a new CEO. Super! Super? Super, right?! In this episode, Paige O’Neill, CMO of Seismic, shares her story of transitioning to a new CEO with her previous role. From what the first meeting should entail to the pressures of balancing ol...
Marketing’s Vital Role in Customer Expansion with Karen Budell
SaaS Half Full - January 24, 2024 10:00 - 27 minutes ★★★★★ - 15 ratingsFor most SaaS organizations, the customer success function has two players - the CS lead and the salesperson. But in this episode, Karen Budell, CMO of Totango, talks through a “three-legged stool” approach, with marketing as an equal leg. She believes the three functions should work together ...
It’s a Crapshoot: Category Creation & Positioning with April Dunford
SaaS Half Full - January 10, 2024 10:00 - 37 minutes ★★★★★ - 15 ratingsIn this episode, our host speaks with author and positioning expert April Dunford about the realities of creating a category and defining positioning to win in SaaS. Drawing from years of data and experience consulting SaaS companies, April surfaces the signals indicative of a positioning prob...
The Art & Science of Freemiums & Free Trials with Krish Ramineni
SaaS Half Full - December 27, 2023 10:00 - 36 minutes ★★★★★ - 15 ratingsSaaS marketers know we’ve entered the era of the self-serve buyer, where prospects expect price transparency and free trials. While this might not work for complex enterprise deals, there are lessons to be taken from a PLG motion that most SaaS orgs should employ. Krish Ramineni, Co-founder an...
What Biden’s Order on AI Means for Marketers with Conor Bronsdon
SaaS Half Full - December 13, 2023 10:00 - 31 minutes ★★★★★ - 15 ratingsWith Biden’s recent executive order addressing the safe and secure development and use of AI, data privacy is even more mind top of mind for SaaS marketers. In this episode, Conor Bronsdon, Director of Marketing & Communications at LinearB, breaks down the order, discusses the new privacy demand...
The Fame and Flops in Creating Memorable Brands, with Melissa Rosenthal
SaaS Half Full - November 29, 2023 10:00 - 32 minutes ★★★★★ - 15 ratingsSaaS marketers understand the importance of a strong brand, but are you clear in your strategic narrative today? If “efficiency” is driving your narrative, this episode is for you (because, spoiler alert, “efficiency” ain’t it.) In this episode, Melissa Rosenthal, Chief Creative Officer at Click...
Why It’s Time to Axe “Enterprise Marketing” with Sarah Emmott
SaaS Half Full - November 15, 2023 10:00 - 28 minutes ★★★★★ - 15 ratingsWhether you have added enterprise selling into a PLG motion or have always focused on the segment, SaaS marketers understand the different pain points and nuances of prospecting to the enterprise. But, should you literally market to “the enterprise?” According to Sarah Emmott, Head of Brand fo...
Navigating Audience Data for Early-Stage Marketers with Ryan Sonnenberg
SaaS Half Full - October 20, 2023 09:00 - 25 minutes ★★★★★ - 15 ratingsAre you an early-stage B2B SaaS marketer, or maybe you’re a seasoned marketer but have limited resources to uncover the audience data you need to succeed? In this episode of SaaS Half Full, Lindsey sits down with Ryan Sonnenberg, Director of Marketing at SavvyMoney, as he spills the tea on how...
How Modern PR Can Support an ABM Program with Lindsey Groepper
SaaS Half Full - October 04, 2023 09:00 - 14 minutes ★★★★★ - 15 ratingsPR and ABM…say what? Yes, there is a modern PR approach where these two strategies work together, adding more value to your PR investment. Our host, Lindsey Groepper, forgoes a guest this week to share her thoughts on this topic, including how to align your ABM targets with thought leadership ef...
Taking Marketing Risks in a Strained Economy with Emily Montgomery
SaaS Half Full - September 21, 2023 19:11 - 27 minutes ★★★★★ - 15 ratingsIf you’re a SaaS marketer who tends to be risk-averse, the last 12 months have not been your friend. Market volatility and “doing more with less” do not pair well with taking chances, but Emily Montgomery, VP of Professional Services at Xplor, believes there are still opportunities to take calcu...
Threads, Mastodon, X, and More: A Look at Social Mayhem with Karri Carlson
SaaS Half Full - September 07, 2023 14:31 - 34 minutes ★★★★★ - 15 ratingsIt's been a minute since the social media industry has been in the spotlight, but the past six months have been poppin' off. Between the launch of Threads and Twitter rebranding to X, there's a wealth of new info to digest if social media falls under your purview (in-house or via an agency partn...
Bot Rising: AI’s Volume, Velocity & Variety with Pete Housley and Amanda (Elam) Cole
SaaS Half Full - August 09, 2023 09:00 - 38 minutes ★★★★★ - 15 ratingsBy now, we get it: AI is here to stay and makes marketing more efficient. But, what fears do marketers have around AI, how do you responsibly feed the board’s appetite for AI, and to what level do marketing leaders need to understand the technology? In this episode, we’re joined by Pete Housl...
CMOs Speak: CEOs Are Undervaluing Brand
SaaS Half Full - July 26, 2023 09:00 - 7 minutes ★★★★★ - 15 ratingsWhat do CMOs wish more CEOs understood about marketing? It’s the big question we ask our guests at the end of each episode, and through the first half of the year, many answers came back to one core topic - CEOs not valuing brand enough. In this episode, we’re bringing you a compilation of our...
Throwback Episode - Adding Growth Marketing to a PLG Brand with Rachel Hepworth
SaaS Half Full - July 12, 2023 09:00 - 28 minutes ★★★★★ - 15 ratingsPLG companies are in the spotlight again, being examined by media and analysts for their staying power in a recession. So, we’re pulling an episode off the top shelf this week which tackles PLG. Rachel Hepworth is now Head of Marketing at Notion, a PLG brand, but when this episode first aired,...
Crushing It in the B2B Creator Economy, with Ali Fazal
SaaS Half Full - June 28, 2023 09:00 - 36 minutes ★★★★★ - 15 ratingsOur circle of influence has fundamentally changed. Whereas we used to follow brands, we now follow people. While B2C companies were quick to invest in online influencers, B2B marketers are finally vibin’ with the creator economy. In this episode, Ali Fazal, VP of Marketing at GRIN, digs into h...
Crushing It in the B2B Creator Economy with Ali Fazal
SaaS Half Full - June 28, 2023 09:00 - 36 minutes ★★★★★ - 15 ratingsOur circle of influence has fundamentally changed. Whereas we used to follow brands, we now follow people. While B2C companies were quick to invest in online influencers, B2B marketers are finally vibin’ with the creator economy. In this episode, Ali Fazal, VP of Marketing at GRIN, digs into h...
The Elusiveness of Inclusive Marketing with Sarah Reynolds
SaaS Half Full - June 14, 2023 09:00 - 36 minutes ★★★★★ - 15 ratingsHey guys! Nope, scratch that. Hey friends! While most SaaS marketers agree on the importance of inclusive marketing, achieving inclusivity is still a work in progress. In this episode, Sarah Reynolds, CMO of HiBob, discusses the importance of establishing an authentic culture of inclusivity, d...
The Elusiveness of Inclusive Marketing, with Sarah Reynolds
SaaS Half Full - June 14, 2023 09:00 - 36 minutes ★★★★★ - 15 ratingsHey guys! Nope, scratch that. Hey friends! While most SaaS marketers agree on the importance of inclusive marketing, achieving inclusivity is still a work in progress. In this episode, Sarah Reynolds, CMO of HiBob, discusses the importance of establishing an authentic culture of inclusivity, d...
The Growing Bench of CMO Free Agents with Nirosha Methananda
SaaS Half Full - May 31, 2023 09:00 - 29 minutes ★★★★★ - 15 ratingsWe’re gonna need a bigger bench. The list of available SaaS CMOs is growing, with many finding themselves free agents for the first time, involuntarily. In this episode, Lindsey connects with Nirosha Methananda, a senior marketing leader on the bench, about what she’s learned during her transiti...
Back to Basics: Escaping Today’s Marketing Inferno with Bhaskar Roy
SaaS Half Full - May 17, 2023 09:00 - 30 minutes ★★★★★ - 15 ratingsLooking back on 2021 and early 2022, it was heaven for many marketers. Big budgets, sky-high valuations, and VC dollars are pouring in. Today? “Do more with less” has become the most-hated phrase among SaaS marketers. Bhaskar Roy, Head of Marketing at Workato, urges marketers to get back to th...
The Art & Science Behind Pricing & Packaging with Dan Balcauski
SaaS Half Full - May 03, 2023 09:00 - 36 minutes ★★★★★ - 15 ratingsWho is in charge of pricing decisions at your SaaS org? For nearly 60% of companies, it’s the CEO or an opinion-filled decision amongst the entire C-suite. But who should own it? Dan Balcauski, the founder of Product Tranquility, answers the question in this episode, breaking down the art and ...
Quit Pointing Fingers: It's About Brand & Demand Balance with Palmer Houchins
SaaS Half Full - April 19, 2023 09:00 - 33 minutes ★★★★★ - 15 ratings"Do more with less" is this year's most-hated phrase for marketers. And for brand marketers, this means a direct hit to budgets responsible for a company's reputation. On this episode of SaaS Half Full, Lindsey talks with Palmer Houchins, Head of Marketing at G2, about the lopsided finger-poin...
The Great Divide Between Corp Comms & Marketing with Grace Williams
SaaS Half Full - April 05, 2023 09:00 - 27 minutes ★★★★★ - 15 ratingsGone are the days of internal-only communication. Every internal message is now at the risk of being shared externally, creating more pressure to skilfully craft statements surrounding economic, societal, or company impact events (RIFs, outage, data breach, etc.). As a result, the role of Corpor...
Why Hidden Pricing is Enemy #1 with Allyson Havener
SaaS Half Full - March 22, 2023 09:00 - 30 minutes ★★★★★ - 15 ratingsDespite data supporting the case for creating a more self-serve buying process, many SaaS revenue teams are still operating in a way that is legit the opposite of what today's buyer wants. New report data from more than 2,000 B2B tech buyers reveals what self-serve looks like in practice - and i...
Related B2bpragencieschicago Topics