Your Sparkly Brand
88 episodes - English - Latest episode: about 1 year ago - ★★★★★ - 9 ratingsYour Sparkly Brand is a marketing and branding podcast designed to inspire and empower entrepreneurs. This podcast is all about delivering no-fluff, high-value content that helps you grow your business. It doesn’t matter if you have no budget and are still DIY-ing everything on your own, we’re giving you the tips, tools, and strategies you need to build a Sparkly Brand and ultimately get more sales.
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Episodes
Business Revelations: Investing in a Coach & Building An Agency
July 05, 2022 13:00 - 18 minutes - 16.6 MBTime for a check-in! In this episode of Your Sparkly Brand, we are sharing our latest Business Revelations. (No, not the FLDS kind!) We’ve both been making some big changes in our businesses lately and wanted to catch you up. Meg shares how investing in a business coach has inspired a new direction in her business. And Lauren spills the tea on how she is building her copywriting agency. TIME-STAMPED SHOW NOTES 0:40 Lauren’s sparkly moment of the week. 1:00 Meg’s sparkly moment. 1:40...
How to Embrace the 4 Seasons of Business
June 28, 2022 13:00 - 12 minutes - 11.7 MBWhat season of business are you in? Take a listen to this episode to find out! We’re talking about the four seasons of business and the challenges that come during each one. Get ready for lots of planting and farming metaphors… Join us as we discuss the mental, emotional, and financial ups and downs of running a business. TIME-STAMPED SHOW NOTES 0:40 Lauren’s sparkly moment of the week. 1:40 Meg’s sparkly moment. 2:00 Let’s get into the different seasons of business. 3:00 The s...
How To Write Cold Emails That Get Results [Cold Emailing Pt 2]
June 21, 2022 13:00 - 14 minutes - 12.9 MBReady for more cold emailing tips? We got you! In this special two-part episode of Your Sparkly Brand, we’re sharing the tips, tactics, and strategies we use for cold emailing. Make sure you listen to episode #35 before hitting play on this one. In part one, we share tons of tips for setting yourself up for cold emailing success. In this episode, we’re going over what to write in your cold email. We share a formula you can follow plus what to say in your cold email follow-ups. TIME-ST...
Start Cold Emailing and Find Clients Fast [Cold Emailing Pt 1]
June 14, 2022 13:00 - 19 minutes - 18 MBWhat’s the best way to find high-paying clients when you’re just starting out? Cold emailing! When done correctly, you’ll land in your ideal client’s inbox and show them how your services can help solve their problems. In this special two-part episode of Your Sparkly Brand, we’re sharing the tips, tactics, and strategies we use for cold emailing. Part one focuses on setting yourself up for cold emailing success. We’ll help you get in the right mindset, batch your work, and share some of our...
Owning Your Authenticity w/Allison ”Sugi” Sugahara
June 07, 2022 13:00 - 23 minutes - 22 MBAllison “Sugi” Sugahara joins us for this episode of Your Sparkly Brand! She shares the story of how she built her marketing agency and how she is stepping into the role of true creator. We also discuss how to manage social media marketing on your own terms and allowing your role in your business to shift. For over a decade, Allison has obsessively honed her expertise in branding, design, and content strategy, helping creatives and business owners confidently showcase their passions through...
The Psychology of Pricing Your Products & Services
May 31, 2022 13:00 - 15 minutes - 14.1 MBHow much should you charge for your products? Should you raise your hourly rate? What’s a good price for an online course? In this episode of Your Sparkly Brand, we’re answering these pricing questions and more. Talking about money and pricing can feel awkward A.F. But it doesn’t have to! Understanding how your prices indicate value to your clients and customers is the first step to charging what you’re worth. TIME-STAMPED SHOW NOTES 0:40 Meg’s sparkly moment of the week. 2:35 Lauren...
Reshaping Success & Becoming Unapologetically Enough w/Carrie Severson
May 24, 2022 13:00 - 25 minutes - 23.7 MBWe’re so excited to have Carrie Severson join us for this episode of Your Sparkly Brand. She’s sharing her wisdom on overcoming burnout, embracing rejection, writing a book, and protecting your energy. Listen to Carrie’s story of how she found her own way and started a book publishing business. Carrie Severson is an author and the Chief Executive Officer of the Unapologetic Voice House, a hybrid book publishing business. She has been in the storytelling industry for nearly twenty-five year...
SEO for Everyone: Easy Ways to Boost Your Ranking
May 17, 2022 13:00 - 16 minutes - 15.5 MBDo your eyes glaze over when you hear the term SEO? Do you KNOW you should be doing more to increase your search engine ranking on Google, but just don’t understand how it works? Say goodbye to feeling stressed and overwhelmed about SEO! In this short and sweet episode of Your Sparkly Brand, we’re sharing a few simple ways you can optimize your website for Google. You don’t need to hire an expensive SEO agency or pray nightly to the search engine gods. Take matters into your own hands with...
Makeover Your Morning Routine for Happier & More Productive Days
May 10, 2022 13:00 - 18 minutes - 17 MBHow you spend the first hour or two of your morning sets the tone for your entire day! In this episode of Your Sparkly Brand, we’re sharing our current morning routines and discussing some common morning routine activities. If you’re ready to set yourself up for a happy, healthy, and productive day — give a listen to this episode and makeover your morning routine. TIME-STAMPED SHOW NOTES 1:15 Netflix documentary recommendation — White Hot: The Rise & Fall of Abercrombie & Fitch 2:20 ...
How a Virtual Assistant Can Help Your Biz Grow w/Chynna Benton
May 03, 2022 16:00 - 31 minutes - 29.3 MBChynna Benton joins us for this episode of Your Sparkly Brand to talk all about virtual assistants. How do you know if you’re ready to hire a VA? Where can you find a good VA? What tasks can you delegate to a virtual assistant? Listen now for the answers to these questions and so much more! Chynna Benton is the head honcho at Byte Bodega. She works with millennials who are ready to start a thriving virtual assistant business so they can work from anywhere in the world. Chynna helps her stud...
12 Tips to Increase Engagement on Social Media
April 26, 2022 16:00 - 15 minutes - 14.1 MBWant to boost engagement on Instagram, YouTube, or TikTok? We got you! In this episode of Your Sparkly Brand, Meg is sharing her top tips for increasing engagement on any social platform. She’s sharing her insights on what’s working right now in 2022. Implement a few of these strategies and get ready to watch your engagement numbers skyrocket! TIME-STAMPED SHOW NOTES 1:00 Meg’s sparkly moment of the week. 1:45 Lauren’s sparkly moment of the week. 2:30 How to get more engagement on so...
Community Building & Pivoting for Entrepreneurs w/Emily Aborn
April 19, 2022 13:00 - 30 minutes - 28 MBEmily Aborn joins us to talk about pivoting in business, finding your brand voice, tips for content writing, and why you need to create a community of entrepreneurs. Emily’s done it all when it comes to marketing and running a variety of businesses. She shares many of the lessons she’s learned and advice for those just starting out. Emily Aborn is a Content Writer and owner of She Built This, a community for women entrepreneurs to build the dreams they have, together. She has 10+ years of ...
How to Take Time off as an Entrepreneur
April 12, 2022 13:00 - 16 minutes - 15.4 MBAre you desperately in need of a vacation? Need to take some time off for health or family reasons? Pressing pause on your business can feel stressful and overwhelming — but it doesn’t have to! In this episode of Your Sparkly Brand, we’re covering a topic ripped from the headlines of Lauren’s real life. How To Take Time Off As An Entrepreneur. She’s getting ready to log out for 2 weeks for her destination wedding and is feeling all the feels. Lauren’s sharing the strategies she’s implementi...
Get Started on Upwork [& Make Good Money!]
April 05, 2022 13:00 - 31 minutes - 29.2 MBEveryone has an opinion on Upwork, but have you ever actually given it a try? Lauren has made thousands on Upwork and found some dream clients there. In this episode, she’s sharing her strategy for how to get started making money on Upwork. Grab this free Moneymaking Upwork Profile Building Checklist to get your profile in tip-top shape, so you can land your dream clients too! TIME-STAMPED SHOW NOTES 00:45 Lauren’s sparkly moment of the week. 1:20 Meg’s sparkly moment of the week. 2...
Q & A [Cold Emailing, Instagram Growth, Building Trust with Vintage Customers]
March 29, 2022 13:00 - 19 minutes - 18.1 MBWe’re back with another Q & A episode! Today we’re covering topics like how to get more organic growth on Instagram, how to build trust with a vintage business, and how to get started cold emailing. If you have a question for us, send us a DM on social or an email to [email protected]. TIME-STAMPED SHOW NOTES 0:40 Lauren’s sparkly moment of the week. 1:20 Meg’s sparkly moment of the week. 2:30 How do I use my superpower of brainstorming and vision to create a business? 4:1...
9 Ways Entrepreneurs Can Combat Loneliness
March 22, 2022 16:00 - 15 minutes - 14.3 MBEver feel like no gets how hard it is to run a business? Wish you didn’t have to do it all by yourself? Entrepreneurial loneliness is real! It doesn’t matter if you work from home by yourself or manage a team of 50. When you’re the one at the top making all the decisions, it’s easy to experience loneliness. In this episode, we share 9 strategies for overcoming loneliness as an entrepreneur. TIME-STAMPED SHOW NOTES 00:50 Meg’s sparkly moment of the week. 1:35 Lauren’s sparkly momen...
Deploy Pain Points to Magnetize Your Marketing
March 15, 2022 16:00 - 13 minutes - 12 MBWant to level-up your marketing and increase sales? Take a good look at your customer’s pain points! In this episode of Your Sparkly Brand, we’re breaking down everything you need to know about pain points. We’ll show you how you can work pain points into your strategy so you can build trust with your customers and increase sales. Calling out pain points doesn’t have to feel gross or icky — you can do it ethically and we’ll show you how. TIME-STAMPED SHOW NOTES 00:50 Lauren’s sparkly...
How to Turn Podcast Appearances Into Sales w/Christina Lenkowski
March 08, 2022 17:00 - 34 minutes - 32 MBPodcast publicity queen Christina Lenkowski joins us for this episode of Your Sparkly Brand! She shares the strategies she uses for herself and her clients that get them booked on countless podcasts. Wondering if you need a one-sheet or how to get over your fear of pitching? Christina will inspire you to take the leap so you can guest on podcasts and get in the ears of your ideal clients and customers. Plus she shares her secrets for turning podcast appearances into sales. If you’ve been ...
Q & A [Your Sales Questions - Answered!]
March 01, 2022 19:22 - 20 minutes - 18.8 MBYou’ve got questions about how to increase sales — and we’ve got answers! Welcome to the first Q & A episode of Your Sparkly Brand. We loved getting to answer these listener questions and will definitely be doing another Q & A episode soon. If you have a question for us, send us a DM on social or an email to [email protected]. TIME-STAMPED SHOW NOTES 1:15 Meg’s sparkly moment of the week. 1:50 Lauren’s sparkly moment of the week. 3:10 You don’t have a business if you don’t...
Building a Boss Business w/SaRatta Murphy
February 22, 2022 14:00 - 27 minutes - 24.9 MBWe’re excited to have SaRatta Murphy with us for this episode of Your Sparkly Brand! She’s sharing all her best tips, tools, and business-building strategies for female entrepreneurs. With two women-focused small businesses, SaRatta Speaks and expressions bracelets, SaRatta has a true passion for inspiring women. expressions bracelets is an online handcrafted, jewelry and accessories company that specializes in telling your story. eb has been featured in numerous blogs, magazine articles,...
7 Red Flags for Entrepreneurs
February 15, 2022 14:00 - 16 minutes - 14.7 MBRed flag alert! In this episode, we’re sharing some common red flags entrepreneurs should watch out for. We hope you can learn from our mistakes and avoid some of these pitfalls. TIME-STAMPED SHOW NOTES 1:00 Lauren’s sparkly moment of the week. 1:50 Meg’s sparkly moment of the week. 2:40 Why you need to pay attention to red flags in your business. 3:40 #1 Do a vibe check. 5:10 #2 Avoid hiring people who seem too busy to work with you. 6:00 #3 Always sign a contract. 7:15 #4 Bewar...
Cycle Synching for Entrepreneurs w/Renae Fieck
February 08, 2022 14:00 - 26 minutes - 24 MBIf you’ve wondered how your monthly cycle can impact your business, this episode is a must-listen. We’re excited to have Renae Fieck on Your Sparkly Brand to talk all about cycle syncing for entrepreneurs. You’ll discover how to increase your productivity, energy, creativity, and even revenue — all through the method of cycle syncing. Renae is a mom of 3 and an occupational therapist. She helps women optimize their time and energy by unlocking the power of their cycles so that they can be...
6 Tips for Creating Value-Driven Content
February 01, 2022 17:00 - 12 minutes - 11.4 MBHow do you create value-driven content? In this episode we’re giving you 6 of our best tips for providing value to your audience — so they’ll know, like, and trust you — which is what ultimately leads to sales. And if you like easter eggs — see how many of these tips you can spot us using in this very episode! TIME-STAMPED SHOW NOTES 0:55 Meg’s sparkly moment of the week. 1:55 Lauren’s sparkly moment of the week. 2:50 What you need to know about value-driven content… 4:10 Why you ...
2 Marketing Mistakes Costing You Big $$$
January 25, 2022 17:00 - 15 minutes - 14 MBAre you making either of these expensive mistakes with your marketing? If you follow Megan on Instagram or TikTok (and if you don’t you totally should!) you’ve probably seen her talking about the two biggest mistakes she sees entrepreneurs making that are hurting their sales. So in this episode, we’re taking a deeper look at what those mistakes are and giving you some tips for how to avoid them. TIME-STAMPED SHOW NOTES 0:35 Meg’s sparkly moment of the week. 1:20 Lauren’s sparkly mom...
Sales Funnels Simplified
January 18, 2022 17:00 - 14 minutes - 13.1 MBSo, what is a sales funnel? You know you need one, but you’re not exactly sure what it is or how to build one. Don’t worry, we got you! We’re breaking down how sales funnels work, going through it step by step, and sharing examples for different types of businesses. By the end of this episode, you’ll be a Sparkly sales funnel know-it-all! TIME-STAMPED SHOW NOTES 0:45 Meg’s sparkly moment of the week. 1:15 Lauren’s sparkly moment of the week 3:40 What is a sales funnel? 5:00 The fir...
How To Humanize Your Marketing w/Sasha Canady
January 11, 2022 17:00 - 29 minutes - 27.4 MBWe’re excited to have Sasha Canady on this episode of Your Sparkly Brand! Sasha shares how she went from working at a marketing agency to starting her own business. Whether you’re running a service or product-based business, her tips will help you connect with your customers so you can serve them better and ultimately make more sales. Sasha Canady is your human-first, marketing obsessed biz coach. She helps changemakers transform their small businesses into life-changing brands with mark...
Handling Haters
December 14, 2021 17:00 - 16 minutes - 14.7 MBTrolls, unhappy customers, and unsupportive family members - OH MY! Dealing with negative people is challenging enough. But handling haters while running a business has its own set of rules… In this episode we’re sharing our tips for dealing with the different types of negative people you encounter as an entrepreneur. See ya, haters! FYI, we’ll be taking a few weeks off for the holidays. Your Sparkly Brand will be back with a fresh new episode on Tuesday, January 11th, 2022. TIME-STAMP...
Selling Without Feeling Sleazy
December 07, 2021 17:00 - 13 minutes - 12.7 MBDoes selling make you feel icky? Are you afraid of looking desperate or greedy when talking with your customers and clients? You’re not alone. This is something so many entrepreneurs struggle with. The good news? There’s an easy way to overcome it... On today’s episode of the podcast, we’re taking a deep dive into why selling makes us feel gross, how we can change our sales mindset, and the four different types of sales personalities. After you listen to this episode, you’ll be able to sel...
TikTok Tips for Entrepreneurs w/Wave Wyld
November 30, 2021 17:00 - 25 minutes - 23 MBWe’re excited to have Wave Wyld on Your Sparkly Brand! In this episode, she’s sharing her top tips for entrepreneurs on TikTok. Spoiler alert… your business needs to be on TikTok. Listen to this episode to discover why it’s not just for teens and how you can start generating sales — fast. Wave Wyld is a TikTok Marketing Expert and Coach. She has helped over 300 people grow their TikTok accounts through consulting and courses with her community over virality approach. She specializes in help...
Overcoming Imposter Syndrome
November 23, 2021 17:00 - 14 minutes - 13.6 MBEver feel like you don’t deserve the success you have in your business? Or that you just got “lucky”? That’s called Imposter Syndrome, baby! Almost all entrepreneurs struggle with it. But we don’t realize it because we don’t talk about it… until now! In this episode, we’re shining a light on this mindset challenge that can hold you back. Listen to hear tips on how to overcome imposter syndrome so you can grow! TIME-STAMPED SHOW NOTES 1:05 Meg’s secretive Sparkly moment of the week....
Time Flow & Creativity w/Ros Croad
November 16, 2021 14:00 - 43 minutes - 39.8 MBThis episode is a must-listen for any entrepreneur who struggles with productivity and time management! Ros Croad is a zealous systems strategist for creative solopreneurs. She helps them bring zenful flow to their systems with her company, Time Flow. Her eclectic career started in the film industry in New Zealand, before she moved to London to co-found Affiliate World, an international events company specializing in online marketing. Ros has produced a vast range of events from immersive...
8 Elements of A High-Converting Homepage
November 09, 2021 14:00 - 14 minutes - 13.3 MBYour business’s homepage is your castle on the internet. If you want to capture more leads and/or boost sales you must have these 8 elements on your website. Listen along as we give our top tips for optimizing your website’s homepage. TIME-STAMPED SHOW NOTES 0:35 Meg’s Sparkly moment of the week. 1:45 Lauren’s Sparkly moment of the week. 2:30 Your website’s homepage is one of the most important parts of your business’s presence on the web. 4:10 What you need “above the fold” (at th...
Setting Business Boundaries
November 02, 2021 13:00 - 20 minutes - 18.6 MBSetting boundaries in your business can be tricky, but it’s important to keep you from getting burnt out! In this episode, we’re taking a deep dive into this divisive topic. We’ll be sharing some of the boundaries we set in our businesses and the lessons we’ve learned along the way. TIME-STAMPED SHOW NOTES 0:35 Meg’s Sparkly moment of the week. 1:05 Lauren’s Sparkly moment of the week. 1:35 Why we need to set business boundaries. 3:03 What exactly is a boundary? 3:50 Boundaries ke...
From Agency to Business Owner w/Heather Cleverly
October 26, 2021 13:00 - 27 minutes - 25.4 MBWe’re so excited to have Heather Cleverly as our first Sparkly guest! Heather left her job at a marketing agency to start her own business. She’s learned a lot along her journey and shares valuable marketing tips and business building advice for entrepreneurs. Heather Cleverly has worked with Superman, Chanel, and Burger King, and now she's building her own business, Magnolia Black. Heather has traveled the world and landed in Atlanta where she's navigating the waters of entrepreneurship...
Finding Your Ideal Client
October 19, 2021 13:00 - 18 minutes - 17.1 MBWondering where to find your ideal client or customer? Not sure what that even means!?! In this episode, we’re breaking down this seemingly complex topic. A lot of marketing gurus will talk about reaching your ideal clients but they don’t tell you HOW to do that. Have no fear! After listening to this episode you’ll know exactly who your sparkliest, most ideal customers are. We’ll be using the terms client, customer & avatar interchangeably since many of these concepts are the same whethe...
Pushing Past Perfectionism
October 12, 2021 13:00 - 26 minutes - 24 MBPerfectionism doesn’t necessarily sound like a bad thing, but it's probably holding your business back! In this episode, we’re sharing our battles with perfectionism and the tools and strategies we use to overcome it. It’s time to stop letting this false sense of control run your life and keep you stuck. Remember, done is better than perfect! Grab your headphones, put on some sequins, and get ready to sparkle. TIME-STAMPED SHOW NOTES 00:50 Lauren’s sparkly moment of the week 1:50 H...
Branding 101
October 05, 2021 13:00 - 18 minutes - 16.7 MBWhat is branding? How can it help you grow your business? In this episode, we’re giving you a crash course in branding. Great branding goes deeper than logos and colors — it creates a connection and evokes emotion in your customers and clients. Grab your headphones, put on some sequins, and get ready to sparkle. TIME STAMPED SHOW NOTES 1:05 What is branding? 2:10 Let’s talk about brand identity... 3:15 Breaking down what makes up a brand voice. 4:50 Why is branding important for...
What is a Sparkly Brand?
September 21, 2021 22:20 - 16 minutes - 14.8 MBWelcome to Your Sparkly Brand - a marketing and branding podcast designed to uplift, inspire, and empower female entrepreneurs. In this episode, you'll get to know your co-hosts Megan Gersch and Lauren Tassi and discover what exactly makes a brand sparkly. Grab your headphones, put on some sequins, and get ready to sparkle. TIME STAMPED SHOW NOTES 0:36 Meet Megan Gersch, your brand designer, marketer, and website designer. 2:25 Meet Lauren Tassi, your copywriter, brand voice expert,...