SEO for Everyone: Easy Ways to Boost Your Ranking

Your Sparkly Brand

English - May 17, 2022 13:00 - 16 minutes - 15.5 MB - ★★★★★ - 9 ratings
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Previous Episode: Makeover Your Morning Routine for Happier & More Productive Days

Next Episode: Reshaping Success & Becoming Unapologetically Enough w/Carrie Severson

Do your eyes glaze over when you hear the term SEO? Do you KNOW you should be doing more to increase your search engine ranking on Google, but just don’t understand how it works?

Say goodbye to feeling stressed and overwhelmed about SEO! In this short and sweet episode of Your Sparkly Brand, we’re sharing a few simple ways you can optimize your website for Google. You don’t need to hire an expensive SEO agency or pray nightly to the search engine gods. Take matters into your own hands with just a little bit of SEO knowledge and a few keywords.

TIME-STAMPED SHOW NOTES

0:35 Meg’s sparkly moment of the week. DIY BRAND KIT

1:45 Lauren’s sparkly moment of the week.

2:35 SEO aka Search Engine Optimization.

3:30 SEO is complex and always changing, but here are some simple tips you can use right now even if you’re not an expert.

4:50 Long-tail keywords are your BFF. Find them before you start writing!

6:30 Our favorite SEO keyword tools.

8:30 Remember the most important thing is to write for the reader first.

9:10 Don’t keyword stuff.

10:10 Make sure your headline captures attention and includes the SEO keyword.

10:50 Use the keyword in H1 and H2 headers to signal to Google your page provides valuable info for the keyword.

12:30 Formatting and lots of white space will keep the reader on your page longer.

13:15 Title tags simplified.

14:25 Meta descriptions made easy.

15:25 Include SEO keywords in the file names and alt text of images.

LINKS WE MENTIONED

DIY BRAND KIT - https://stan.store/megangersch/diybrandkit

“I’m Having Fun” by Sacha Robotti ft. Alex Hooper: https://open.spotify.com/track/0JZTab914MRq8HhiGhnPvj?si=b605d0acad86451b

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LET’S CONNECT

Is there a topic you’d like us to cover in an upcoming episode? Are you a business owner who wants to join us on the podcast to share your story? Send us an email at [email protected] to get in touch.

Find Lauren at laurentassiagency.com or on Instagram

Connect with Megan at megangersch.com, on TikTok, and Instagram