Branding 101

Your Sparkly Brand

English - October 05, 2021 13:00 - 18 minutes - 16.7 MB - ★★★★★ - 9 ratings
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Previous Episode: What is a Sparkly Brand?

Next Episode: Pushing Past Perfectionism

What is branding? How can it help you grow your business?

In this episode, we’re giving you a crash course in branding. Great branding goes deeper than logos and colors — it creates a connection and evokes emotion in your customers and clients.

Grab your headphones, put on some sequins, and get ready to sparkle.

TIME STAMPED SHOW NOTES

1:05 What is branding?

2:10 Let’s talk about brand identity...

3:15 Breaking down what makes up a brand voice.

4:50 Why is branding important for your business?

5:55 Building trust with branding to boost sales.

8:25 How to increase the perceived value of your products or services with branding.

10:00 How to get your branding in place.

11:20 When to hire a pro.

12:10 Brand style guides.

14:20 How to use your branding.

15:15 Tips for nailing your branding.

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LET’S CONNECT

Are you a female entrepreneur slaying the marketing and branding game? If so, we’d love to have you on the show! Reach out to us at [email protected] to get in touch.

Find Lauren at laurentassiagency.com or on Instagram

Connect with Megan at megangersch.com, on TikTok, and Instagram