Deploy Pain Points to Magnetize Your Marketing
Your Sparkly Brand
English - March 15, 2022 16:00 - 13 minutes - 12 MB - ★★★★★ - 9 ratingsEntrepreneurship Business Homepage Download Apple Podcasts Google Podcasts Overcast Castro Pocket Casts RSS feed
Want to level-up your marketing and increase sales? Take a good look at your customer’s pain points!
In this episode of Your Sparkly Brand, we’re breaking down everything you need to know about pain points. We’ll show you how you can work pain points into your strategy so you can build trust with your customers and increase sales. Calling out pain points doesn’t have to feel gross or icky — you can do it ethically and we’ll show you how.
TIME-STAMPED SHOW NOTES
00:50 Lauren’s sparkly moment of the week. Superhuman Meditation App & Brain.fm
2:30 Meg’s sparkly moment of the week.
3:20 Pain points are essential for effective marketing.
3:45 What are pain points?
4:50 Your customer might not even realize they have a problem until you introduce pain points.
5:35 Pain points build trust with potential customers.
6:00 How do you identify pain points?
8:00 Universal pain points everyone is dealing with.
9:30 Additional pain points your customer may be struggling with.
10:45 How to use pain points in your marketing.
12:00 The Us vs. Them strategy.
LINKS WE MENTIONED
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LET’S CONNECT
Is there a topic you’d like us to cover in an upcoming episode? Are you a business owner who wants to join us on the podcast to share your story? Send us an email at [email protected] to get in touch.
Find Lauren at laurentassiagency.com or on Instagram
Connect with Megan at megangersch.com, on TikTok, and Instagram